{"id":2096,"date":"2017-09-21T06:34:51","date_gmt":"2017-09-21T06:34:51","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2518"},"modified":"2019-12-30T04:27:48","modified_gmt":"2019-12-30T04:27:48","slug":"linking-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/","title":{"rendered":"3 razones para establecer una estrategia de enlaces para su sitio afiliado"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d6468aa9476\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d6468aa9476\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/#1_Boost_Your_Conversion_Rates_by_Using_Link_Statistics\" >1. Boost Your Conversion Rates by Using Link Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/#2_Improve_Your_Search_Engine_Rankings_by_Boosting_Traffic\" >2. Improve Your Search Engine Rankings by Boosting Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/#3_Keep_Your_Content_Relevant_by_Removing_Broken_Links\" >3. Keep Your Content Relevant by Removing Broken Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/#How_Shortening_Links_With_PrettyLinks_Can_Boost_Your_Linking_Strategy\" >How Shortening Links With PrettyLinks Can Boost Your Linking Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/linking-strategy\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Hyperlinks are an essential element of your affiliate website, so it makes sense to spend a lot of time cultivating and organizing them. If you haven\u2019t implemented a proper linking strategy on your site, you could be missing out on some valuable benefits.<\/p>\n<p>A linking strategy is a plan you create and implement that helps you organize, track, and optimize your links. With the right plan, you can see major business returns, including a boost in sales and an improvement in your search engine rankings.<\/p>\n<p>In this post, we\u2019ll highlight three of the best reasons to use a linking strategy on your affiliate website. Then, we\u2019ll show you how to use <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> to implement your strategy effortlessly. Let\u2019s get started!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Boost_Your_Conversion_Rates_by_Using_Link_Statistics\"><\/span>1. Boost Your Conversion Rates by Using Link Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2481\" aria-describedby=\"caption-attachment-2481\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2481\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg\" alt=\"PrettyLinks link reports\" width=\"800\" height=\"451\"><figcaption id=\"caption-attachment-2481\" class=\"wp-caption-text\">Tracking links enables you to judge how they perform, giving you a chance to optimize their placement.<\/figcaption><\/figure>\n<p>Website conversions, such as sales or newsletter signups, are obviously important for affiliate websites. However, the links you use are also an important element of your conversion campaigns. Having a solid linking strategy can give you the ability to assess your choice of links, and place them throughout your site optimally.<\/p>\n<p>Boosting your conversion rates isn't tough to do, with a little thought. Here are a couple of tips:<\/p>\n<ul>\n<li><strong>Track your links.<\/strong> You can <a href=\"https:\/\/prettylinks.com\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">split test<\/a>&nbsp;your links' placement, or use a plugin such as <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> to keep an eye on which ones perform better overall.<\/li>\n<li><a href=\"https:\/\/www.3nions.com\/link-placement-guide-for-better-search-ranking\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Optimize your links' placement<\/strong><\/a><strong>.&nbsp;<\/strong>When tracking links, you may notice some get more click-throughs and higher conversions than others. This gives you a chance to place them better, and re-test their performance.<\/li>\n<\/ul>\n<p>This aspect of your linking strategy is about trial and error. However, you\u2019ll eventually learn which areas of your website lead to better conversions, and which are \u2018dead areas\u2019 for links.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Improve_Your_Search_Engine_Rankings_by_Boosting_Traffic\"><\/span>2. Improve Your Search Engine Rankings by Boosting Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2521\" aria-describedby=\"caption-attachment-2521\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2521\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/search-engine-results.jpg\" alt=\"Google search engine results\" width=\"800\" height=\"423\"><figcaption id=\"caption-attachment-2521\" class=\"wp-caption-text\">With a linking strategy in place, you can improve search engine rankings (which boosts organic <a href=\"https:\/\/prettylinks.com\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">traffic to your site<\/a>).<\/figcaption><\/figure>\n<p>Almost everything on your website, including links, has an impact on your <a href=\"http:\/\/www.searchmetrics.com\/glossary\/rankings\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine ranking<\/a>. In short, the higher your ranking, the better your website\u2019s overall performance.<\/p>\n<p>There are two main ways a linking strategy contributes to improved search engine rankings. Firstly, it will enable you to fix any pressing issues (such as <a href=\"http:\/\/searchengineland.com\/missed-link-building-opportunities-reclaiming-broken-links-268928\" target=\"_blank\" rel=\"noopener noreferrer\">broken links<\/a>). Secondly, a linking strategy will help you to <a href=\"https:\/\/prettylinks.com\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">build stronger backlinks<\/a> (another <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">search engine ranking factor<\/a>) and ensure that the sites you link to are high quality. To begin improving your rankings, we have two recommendations:<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/neilpatel.com\/blog\/link-audit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perform a link audit<\/a>. <\/strong>This is a process that involves taking inventory of your site links. For example, do you have any dead or spammy links, or are all of your links contributing positively to your search engine presence? An audit can answer both questions.<\/li>\n<li><strong>Create a plan of action.&nbsp;<\/strong>With your audit results in hand, you can implement the changes that benefit your site\u2019s search engine rankings the most. These include removing <a href=\"https:\/\/ahrefs.com\/blog\/bad-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">penalized links<\/a>, fixing dead links, and <a href=\"https:\/\/www.quicksprout.com\/2014\/05\/19\/5-practical-steps-to-improving-your-websites-domain-authority\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving domain authority<\/a>.<\/li>\n<\/ul>\n<p>As your website grows and you perform subsequent link audits, you should update your plan of action. This is why it\u2019s important to perform audits regularly (about every six months according to <a href=\"http:\/\/neilpatel.com\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a>).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Keep_Your_Content_Relevant_by_Removing_Broken_Links\"><\/span>3. Keep Your Content Relevant by Removing Broken Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2520\" aria-describedby=\"caption-attachment-2520\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2520\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/lifehacker-relevant.jpg\" alt=\"Lifehacker homepage\" width=\"800\" height=\"246\"><figcaption id=\"caption-attachment-2520\" class=\"wp-caption-text\">It's also important to update your content regularly \u2013 as&nbsp;<a href=\"http:\/\/lifehacker.com\" target=\"_blank\" rel=\"noopener noreferrer\">Lifehacker<\/a> does \u2013 to keep your site relevant.<\/figcaption><\/figure>\n<p>While copy is a major aspect of <a href=\"https:\/\/www.webii.net\/blog\/2017\/02\/4-qualities-define-relevant-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">relevant content<\/a>, links also play a role. In fact, old and broken links can make your content stale and no longer useful to readers. With a strategy in place, you can regularly perform link maintenance (<a href=\"http:\/\/www.verticalmeasures.com\/search-optimization\/how-broken-links-hurt-your-seo-and-your-heart\/\" target=\"_blank\" rel=\"noopener noreferrer\">updating links<\/a> and removing dead links from your content). To get started, we recommend two main steps:<\/p>\n<ul>\n<li><strong>Use a tool <\/strong><strong>to locate broken links on your website<\/strong>. WordPress plugins (such as <a href=\"https:\/\/wordpress.org\/plugins\/broken-link-checker\/\" target=\"_blank\" rel=\"noopener noreferrer\">Broken Link Checker<\/a>) and online tools (such as <a href=\"https:\/\/validator.w3.org\/checklink\" target=\"_blank\" rel=\"noopener noreferrer\">W3C Link Checker<\/a>) make finding broken links simple. If you\u2019ve previously added the broken link to <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>, you can go to your dashboard and change the target URL instantly.<\/li>\n<li><strong>Create a link checking schedule.<\/strong> It\u2019s good to incorporate link checking into your website maintenance routine. To quote Neil Patel, \u201cyou can do it every six months or so and keep your site in tip top shape\u201d, but \u201cthe more often you do it, the quick[er] it will go.\u201d<\/li>\n<\/ul>\n<p>Perhaps the thought of replacing all those links on your website \u2013 especially those that show up in various places throughout \u2013 is overwhelming. Fortunately, PrettyLinks can help.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Shortening_Links_With_PrettyLinks_Can_Boost_Your_Linking_Strategy\"><\/span>How Shortening Links With <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> Can Boost Your Linking Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1883\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Pro.png\" alt=\"PrettyLinks screenshot\" width=\"800\" height=\"160\"><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> is a link shortening plugin that enables you to <a href=\"https:\/\/prettylinks.com\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">shorten, brand, and track<\/a> your links. You can use the dashboard to manage your links, which offers you more control over your linking strategy.<\/p>\n<p>To bolster your strategy with PrettyLinks, <a href=\"https:\/\/prettylinks.com\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can shorten<\/a>&nbsp;<em>every<\/em> link on your website. You\u2019ll then have control over each aspect of your links, and be able to track their performance (either <a href=\"https:\/\/prettylinks.com\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">with standard reports<\/a> or <a href=\"https:\/\/prettylinks.com\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">split testing<\/a>). There are also&nbsp;<a href=\"https:\/\/prettylinks.com\/docs\/default-link-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">various customization options<\/a> available, enabling you to set links up as you wish.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A solid linking strategy is one that will improve your site in various ways. With one in place, you\u2019ll not only save time on management, but your website (and its content) will also perform better (in terms of conversions and search engine rankings).<\/p>\n<p>In this post, we\u2019ve outlined three reasons to use a linking strategy on your affiliate website. To recap, a linking strategy enables you to:<\/p>\n<ol>\n<li>Boost your conversion rates using link statistics.<\/li>\n<li>Improve search engine rankings by boosting traffic.<\/li>\n<li>Keep your content relevant by removing broken links.<\/li>\n<\/ol>\n<p>Do you have any questions about setting up a linking strategy for your website, or how <a href=\"https:\/\/prettylinks.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> can help? Let us know in the comments section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los hiperv\u00ednculos son un elemento esencial de su sitio web de afiliaci\u00f3n, por lo que tiene sentido dedicar mucho tiempo a cultivarlos y organizarlos. Si no has implementado una estrategia de enlaces adecuada en tu sitio, podr\u00edas estar perdiendo algunos beneficios valiosos. Una estrategia de enlaces es un plan que usted crea e implementa y que le ayuda a...<\/p>","protected":false},"author":11450,"featured_media":2398,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[57,66],"tags":[85],"class_list":["post-2096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-seo","tag-linking-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your website can benefit significantly from a linking strategy. 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