{"id":19433,"date":"2026-09-03T08:00:00","date_gmt":"2026-09-03T14:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=19433"},"modified":"2026-09-02T12:12:24","modified_gmt":"2026-09-02T18:12:24","slug":"utm-builder","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/","title":{"rendered":"El NUEVO generador de UTM PrettyLinks: \u00a1Seguimiento completo de la campa\u00f1a en un enlace que realmente compartir\u00edas!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>El NUEVO generador de enlaces PrettyLinks UTM es la forma m\u00e1s sencilla de a\u00f1adir seguimiento de campa\u00f1as a tus enlaces, \u00a1y adem\u00e1s mantenerlos lo suficientemente cortos como para compartirlos en cualquier lugar donde los promociones!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rellena unos cuantos campos y PrettyLinks generar\u00e1 por ti las URL etiquetadas, a\u00f1adiendo autom\u00e1ticamente los par\u00e1metros de campa\u00f1a, fuente y medio, para que cada clic se pueda rastrear hasta su origen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And because we're a link shortener at heart, we're not about to leave you with a long UTM tracking tail to drag behind every link.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por eso hemos a\u00f1adido el generador de UTM dentro del mismo panel de control en el que acortas, enmascaras y gestionas tus enlaces. As\u00ed, tu seguimiento permanece oculto y solo aparece donde realmente importa: en tus estad\u00edsticas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tus enlaces se muestran de forma organizada, coherente y con un seguimiento preciso en todo tu contenido promocional, por lo que ya no tendr\u00e1s que preguntarte de d\u00f3nde proceden tus visitantes y podr\u00e1s empezar a ver exactamente qu\u00e9 campa\u00f1as generan el tr\u00e1fico que se traduce en conversiones.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a99c0765b08f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99c0765b08f\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#What_is_a_UTM\" >\u00bfQu\u00e9 es un UTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Why_UTM_Tracking_Matters_to_Marketers\" >Por qu\u00e9 el seguimiento UTM es importante para los profesionales del marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\" >El problema de a\u00f1adir par\u00e1metros de seguimiento UTM a tus enlaces (sin la herramienta adecuada)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\" >A\u00f1adir el seguimiento UTM a un enlace requiere m\u00e1s paciencia de la que deber\u00eda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\" >Compartir un enlace con etiquetas UTM resulta sospechoso y es pr\u00e1cticamente imposible<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\" >Presentamos el NUEVO complemento PrettyLinks UTM Builder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\" >Seguimiento completo por un lado, un enlace limpio por el otro<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\" >C\u00f3mo se integra el seguimiento UTM PrettyLinks con tu plataforma de an\u00e1lisis&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/utm-builder\/#Ready_to_Track_Every_Click_Back_to_Its_Source\" >\u00bfEst\u00e1s listo para rastrear cada clic hasta su origen?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_UTM\"><\/span>\u00bfQu\u00e9 es un UTM? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un UTM (abreviatura de <a href=\"https:\/\/prettylinks.com\/es\/blog\/urchin-tracking-modules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00f3dulo de seguimiento de erizos de mar<\/a>) is a set of tracking parameters you add to the end of a link's URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada par\u00e1metro registra un dato concreto sobre el clic, de modo que tus herramientas de an\u00e1lisis pueden rastrear una visita hasta la promoci\u00f3n exacta que la gener\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay seis par\u00e1metros en total: tres obligatorios y tres opcionales, para cuando se desee obtener m\u00e1s detalles:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fuente<\/strong> (obligatorio): El lugar concreto desde el que el visitante ha llegado al sitio web, como un bolet\u00edn informativo concreto, una publicaci\u00f3n de Facebook o un enlace compartido en otra p\u00e1gina web.<\/li>\n\n\n\n<li><strong>Medio<\/strong> (obligatorio): El canal m\u00e1s amplio al que pertenece esa fuente; es decir, un bolet\u00edn informativo se incluye en \u00abcorreo electr\u00f3nico\u00bb, una publicaci\u00f3n de Facebook en \u00abredes sociales\u00bb y un art\u00edculo de autor invitado en \u00abreferencias\u00bb.<\/li>\n\n\n\n<li><strong>Campa\u00f1a<\/strong> (obligatorio): El nombre que agrupa un conjunto de enlaces bajo una misma etiqueta, como un art\u00edculo con una selecci\u00f3n de productos o una campa\u00f1a de rebajas de temporada. (PrettyLinks denomina este campo \u201cNombre\u201d.)<\/li>\n\n\n\n<li><strong>Contenido<\/strong> (opcional): El detalle que permite distinguir entre dos enlaces cuando apuntan al mismo sitio, como cuando la misma URL aparece como bot\u00f3n y, adem\u00e1s, como enlace de texto sin formato.<\/li>\n\n\n\n<li><strong>ID<\/strong> (opcional): Una etiqueta adicional que se utiliza en configuraciones avanzadas para vincular una campa\u00f1a a sus datos de gasto publicitario.<\/li>\n\n\n\n<li><strong>T\u00e9rmino<\/strong> (opcional): La palabra clave exacta que un visitante procedente de la b\u00fasqueda de pago introdujo antes de hacer clic, insertada directamente en el enlace.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que esas etiquetas est\u00e9n configuradas, tu herramienta de an\u00e1lisis se encarga de clasificar los datos por ti, agrupando cada visita bajo las etiquetas que hayas establecido.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde ah\u00ed, puedes alejar la imagen para ver c\u00f3mo ha funcionado una campa\u00f1a en su conjunto, o acercarla para ver los resultados de un enlace concreto por s\u00ed solo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_UTM_Tracking_Matters_to_Marketers\"><\/span>Por qu\u00e9 el seguimiento UTM es importante para los profesionales del marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al igual que cualquier bloguero, especialista en marketing por correo electr\u00f3nico, YouTuber, podcaster, influencer, gestor de redes sociales, especialista en PPC y equipo de marketing digital, nunca te limitar\u00edas a lanzar una campa\u00f1a en un solo canal y darla por terminada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You'll <a href=\"https:\/\/prettylinks.com\/es\/blog\/share-affiliate-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comparte ese enlace<\/a> ante tu p\u00fablico de media docena de formas:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Correo electr\u00f3nico<\/strong> \u2014 tu bolet\u00edn semanal, una secuencia automatizada, el mismo mensaje promocional adaptado para <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-is-segmentation-important-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">varias listas diferentes<\/a>.<\/li>\n\n\n\n<li><strong>Social<\/strong> \u2014 publicaciones, historias, Reels y <a href=\"https:\/\/prettylinks.com\/es\/blog\/link-in-bio-release\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tu enlace en la biograf\u00eda<\/a>, spread across every platform you're on.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/understand-paid-ads\/\" title=\"\">Anuncios de pago<\/a><\/strong> \u2014 los que se publican en las redes sociales y los que se pujan en los motores de b\u00fasqueda.<\/li>\n\n\n\n<li><strong>Mensajes directos y SMS<\/strong> \u2014 respuestas individuales, hilos de grupo y env\u00edos masivos, en todas las aplicaciones que utilice tu p\u00fablico.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/prettypay\/#Bloggers_Affiliate_Marketers:~:text=variety%20of%20channels.-,Bloggers%20%26%20Affiliate%20Marketers%C2%A0,-Now%20let%E2%80%99s%20say\" target=\"_blank\" rel=\"noopener\" title=\"\">Tu propio contenido<\/a><\/strong> \u2014 dentro de los archivos PDF, <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-an-ebook-from-existing-blog-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">libros electr\u00f3nicos<\/a>, digital downloads, and templates you've put out.<\/li>\n\n\n\n<li><strong>Other people's sites<\/strong> \u2014 <a href=\"https:\/\/prettylinks.com\/es\/blog\/guest-blogging-improves-organic-traffic\/\" target=\"_blank\" rel=\"noopener\" title=\"\">un art\u00edculo de un colaborador invitado<\/a>, a podcast mention, a spot in a partner's newsletter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que tu enlace est\u00e1 ah\u00ed fuera y se est\u00e1 aprovechando al m\u00e1ximo, las preguntas empiezan a acumularse a medida que <a href=\"https:\/\/prettylinks.com\/es\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\" title=\"\">tan r\u00e1pido como los clics<\/a>:&nbsp;<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u00bfSe est\u00e1 haciendo clic en estos enlaces?<\/em><\/li>\n\n\n\n<li><em>\u00bfQu\u00e9 canales generan m\u00e1s tr\u00e1fico hacia mi p\u00e1gina web?<\/em><\/li>\n\n\n\n<li><em>\u00bfQu\u00e9 hacen esos visitantes una vez que aterrizan?<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You'd think you could open your analytics and check. But without UTM tags, all that traffic piles up in your reports as a vague lump \u2014 &#8220;direct,&#8221; &#8220;unknown,&#8221; a channel with no story behind it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers climb, and you're left wondering which of those shares did the climbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Los par\u00e1metros UTM dan la respuesta. <\/strong>La fuente identifica el lugar exacto de donde procede un visitante, el medio indica el tipo de canal y la campa\u00f1a agrupa toda una iniciativa; mientras que los tres elementos opcionales aportan m\u00e1s detalle: permiten distinguir qu\u00e9 versi\u00f3n de un enlace ha dado mejores resultados, qu\u00e9 inversi\u00f3n publicitaria ha sido rentable y qu\u00e9 palabra clave ha generado el clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed que, en lugar de tener que adivinar qu\u00e9 publicaci\u00f3n o promoci\u00f3n ha tenido \u00e9xito, \u00a1por fin puedes verlo! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\"><\/span>El problema de a\u00f1adir par\u00e1metros de seguimiento UTM a tus enlaces (<em>Sin la herramienta adecuada<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There's no arguing the clarity and extra insight UTM tracking brings to your reports\u2026 but in their raw form, they're a real pain to work with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who's tagged links for a full campaign on their own knows the headaches a little too well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\"><\/span>A\u00f1adir el seguimiento UTM a un enlace requiere m\u00e1s paciencia de la que deber\u00eda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporar el seguimiento UTM a un enlace es un trabajo delicado: el formato, las etiquetas que tienen que estar perfectamente alineadas, un solo car\u00e1cter err\u00f3neo que lo estropea todo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aun as\u00ed, los profesionales del marketing lograron llevarlo a cabo de una de estas pocas formas:, <em>ninguno de ellos es r\u00e1pido<\/em>:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A mano.<\/strong> Typing every parameter onto the link yourself, character by character, hoping you don't misspell a value, drop a question mark, or add an ampersand where one doesn't belong.<\/li>\n\n\n\n<li><strong>En una hoja de c\u00e1lculo.<\/strong> A column for each parameter and a row for each link, all lined up where they're a little easier to stitch into finished URLs. Cleaner than by hand, but a whole separate step to build and keep up outside your link collection.<\/li>\n\n\n\n<li><strong>Con una herramienta de terceros.<\/strong> You fill in a form with the parameters labeled for you, copy the tagged URL it builds, and repeat for every new link. Nothing you enter is saved, though, and you're left with a long URL to share and manage on your own.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sea cual sea la forma de hacerlo, a\u00f1adir manualmente los par\u00e1metros de seguimiento UTM es una tarea lenta y minuciosa que hay que repetir con cada nuevo enlace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\"><\/span>Compartir un enlace con etiquetas UTM resulta sospechoso y es pr\u00e1cticamente imposible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you push through all that and get the tracking built onto your link, you still have to put it in front of your audience \u2014 where it works against you nearly every way you'd want to use it:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/shorten-a-long-url\/\" target=\"_blank\" rel=\"noopener\" title=\"\">It's long<\/a>.<\/strong> Las tres etiquetas obligatorias ya de por s\u00ed hacen que el enlace sea muy largo, y cualquier etiqueta opcional que a\u00f1adas lo alarga a\u00fan m\u00e1s. Siempre que compartas un enlace tan largo, este competir\u00e1 con tu mensaje por captar la atenci\u00f3n.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/blog\/link-cloaking-guide-for-beginners\/\" title=\"\">Parece sospechoso<\/a>.<\/strong> All those question marks, ampersands, and equals signs put people on guard, and plenty won't click a link that reads like that.<\/li>\n\n\n\n<li><strong>Revela tu estrategia.<\/strong> Los nombres de tu fuente, medio y campa\u00f1a quedan a la vista de todos, lo que deja al descubierto toda tu estrategia ante cualquier competidor lo suficientemente entrometido como para leerla.<\/li>\n\n\n\n<li><strong>It can't be spoken or printed.<\/strong> Even if you manage to read a full UTM string aloud on a podcast or fit it on a flyer, no one's going to remember it or type all that in. Off a clickable screen, your tracking URL tracks nothing at all.<\/li>\n\n\n\n<li><strong>Se rompe.<\/strong> Algunas plataformas cortan las URL largas a mitad de camino, otras eliminan por completo los par\u00e1metros y unas pocas las distorsionan en cuanto las pegas, lo que hace que se pierda el seguimiento.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed pues, el mismo enlace creado para mostrarte de d\u00f3nde procede tu tr\u00e1fico acaba cost\u00e1ndote parte de ese tr\u00e1fico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\"><\/span>Presentamos el NUEVO complemento PrettyLinks UTM Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1PrettyLinks acaba con todas esas rutinas y obst\u00e1culos! <a href=\"https:\/\/prettylinks.com\/es\/integrations\/utm-builder\/\" title=\"\">El generador de UTM<\/a> mantiene todo el proceso dentro de tu plugin de gesti\u00f3n de enlaces, directamente en el propio editor de enlaces: sin herramientas de terceros, sin pesta\u00f1as adicionales y sin hojas de c\u00e1lculo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c07652bfd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c07652bfd\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png\" alt=\"Pretty Links: P\u00e1gina \u00abA\u00f1adir nuevo enlace\u00bb con un men\u00fa de navegaci\u00f3n a la izquierda y un formulario de seguimiento UTM en el panel lateral derecho, todo ello en una interfaz de administraci\u00f3n sencilla.\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Introduce los datos de tu campa\u00f1a y PrettyLinks incorporar\u00e1 autom\u00e1ticamente tus par\u00e1metros UTM a la URL de destino.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Supongamos que tu campa\u00f1a apunta a <strong>su <code>yoursite.com\/best-usb-hubs<\/code><\/strong> entrada de resumen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PrettyLinks puede ayudarte a crear cada enlace etiquetado que necesites, como este, configurado para realizar un seguimiento de tus env\u00edos de correo electr\u00f3nico:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code><strong>yoursite.com\/best-usb-hubs?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=usb-hubs-roundup&nbsp;<\/strong><\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con el formato correcto, cada signo de interrogaci\u00f3n y cada \u00ab&amp;\u00bb en su sitio, siempre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-47030f4d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prettylinks.com\/es\/docs\/using-the-utm-builder\/\"><strong>Crea tu primer enlace con seguimiento UTM \u2192<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\"><\/span>Seguimiento completo por un lado, un enlace limpio por el otro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here's the part that makes it all distinctly PrettyLinks: all of that tracking lands on the target URL, not on the link you share.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su <a href=\"https:\/\/prettylinks.com\/es\/blog\/shorten-a-long-url\/\" title=\"\">El enlace \u00abpretty link\u00bb sigue siendo corto<\/a>, con la marca y lo suficientemente pulido como para utilizarlo en cualquier sitio: ya sea en una publicaci\u00f3n en redes sociales o le\u00eddo en voz alta en un podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando alguien hace clic, PrettyLinks le redirige al destino con todas las etiquetas, mientras que el sistema de an\u00e1lisis de esa p\u00e1gina sigue pudiendo leer los par\u00e1metros.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong>Asigna a cada enlace limpio un nombre que pueda llevar consigo&nbsp;<\/strong><br><strong><br><\/strong><em>\u00bfNecesitas varios enlaces con seguimiento que apunten a la misma p\u00e1gina?<\/em> Duplica el enlace, sustituye los par\u00e1metros UTM por los nuevos y a\u00f1ade una etiqueta breve a cada slug. <br><br>De esta forma, sabr\u00e1s de un vistazo de qu\u00e9 trata cada enlace, tanto cuando lo compartas como meses m\u00e1s tarde, en tu colecci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\"><\/span>C\u00f3mo se integra el seguimiento UTM PrettyLinks con tu plataforma de an\u00e1lisis&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UTM tracking you add to a pretty link, doesn't stop at PrettyLinks. It's the starting point for everything your analytics reads next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ambos funcionan en t\u00e1ndem: PrettyLinks cuenta el clic y tu plataforma de an\u00e1lisis se encarga a partir de ah\u00ed de mostrarte a qu\u00e9 ha dado lugar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para la mayor\u00eda de los creadores, esa plataforma es <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>, la herramienta de generaci\u00f3n de informes m\u00e1s utilizada que existe. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una vez que los clics etiquetados llegan a GA, cada visita deja de ser una visita an\u00f3nima y empieza a mostrarte lo que hizo esa persona en tu sitio web:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cu\u00e1nto tiempo permanecieron en la p\u00e1gina a la que hab\u00edan accedido<\/li>\n\n\n\n<li>tanto si lo leen hasta el final como si lo dejan en cuesti\u00f3n de segundos<\/li>\n\n\n\n<li>si siguieron navegando por tu p\u00e1gina web o se marcharon enseguida<\/li>\n\n\n\n<li>qu\u00e9 p\u00e1ginas visitaron antes y despu\u00e9s<\/li>\n\n\n\n<li>si volvieron m\u00e1s tarde<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The same tags that surface those details are also the ones you can build customized reports around, shaping each one to whatever you're trying to measure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Etiqueta tus campa\u00f1as de forma coherente y cada una de ellas se convertir\u00e1 en un elemento que podr\u00e1s identificar y comparar en el nivel superior de tu informe de adquisici\u00f3n de tr\u00e1fico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tus promociones, res\u00famenes y publicaciones de contenido aparecen cada uno en una l\u00ednea separada, por lo que con solo echar un vistazo puedes saber cu\u00e1les est\u00e1n atrayendo a los usuarios y cu\u00e1les no est\u00e1n dando los resultados esperados.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c07653d4a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c07653d4a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png\" alt=\"\" class=\"wp-image-19438\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-767x335.png 767w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1536x671.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Un informe de adquisici\u00f3n de tr\u00e1fico de GA en el que cada campa\u00f1a etiquetada de forma coherente aparece en su propia fila, lo que permite ver f\u00e1cilmente cu\u00e1les generan m\u00e1s tr\u00e1fico.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por s\u00ed solo, el nombre de una campa\u00f1a te ofrece una \u00fanica cifra para toda la campa\u00f1a. La fuente y el medio desglosan esa cifra, asignando cada visita al lugar exacto del que procede y agrupando esos lugares seg\u00fan el tipo de canal al que pertenecen.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you get is a clear view of how one campaign's traffic broke down across every place you shared it, from a newsletter to a Pinterest pin to a YouTube description.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c0765422c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c0765422c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png\" alt=\"\" class=\"wp-image-19439\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-768x342.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1536x684.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic.png 1879w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>El mismo informe, pero con la fuente y el medio a\u00f1adidos, desglosando una campa\u00f1a por los canales a trav\u00e9s de los que se comparti\u00f3, para que puedas ver cu\u00e1l gener\u00f3 m\u00e1s tr\u00e1fico.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fa decides el alcance de cada informe, y todos los que crees se guardan para que puedas volver a abrirlos, ya sea para hacer un seguimiento del rendimiento de una campa\u00f1a a lo largo del tiempo o para utilizarlos como base para tu pr\u00f3ximo informe.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong><em>\u00bfGoogle Analytics te est\u00e1 volviendo loco?<\/em><\/strong> <br><br><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MonsterInsights<\/a> toma esos mismos datos y los presenta en tu panel de control de WordPress, con una vista m\u00e1s clara y mucho m\u00e1s sencilla. Puedes ver c\u00f3mo est\u00e1n funcionando los enlaces de tu campa\u00f1a desde donde ya trabajas, sin tener que rebuscar en Google Analytics para encontrarlos.<br><br>\ud83d\udca1 Y lo mejor de todo es que, <a href=\"https:\/\/prettylinks.com\/es\/integrations\/monsterinsights\/\" title=\"\">nuestra integraci\u00f3n con MonsterInsights<\/a> pulls your affiliate link clicks into that same dashboard, reporting them right alongside your campaigns. Now every link you're running, campaign and affiliate alike, adds up to one clear picture of your marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_Track_Every_Click_Back_to_Its_Source\"><\/span><strong>\u00bfEst\u00e1s listo para rastrear cada clic hasta su origen?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, you've got campaign links working all over: the email you fired off Monday morning, the social posts that followed throughout the week, and the ads you've got scheduled to run all month.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada uno de ellos genera clics y te env\u00eda visitantes. Lo \u00fanico que falta es poder identificar de d\u00f3nde procede cada uno de esos visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PrettyLinks UTM Builder gives you exactly that. You set your source, medium, and campaign, and PrettyLinks attaches them to the link for you, so your tracking's in place before the link ever goes out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, every tagged click lands in your analytics, and all that traffic you couldn't place before finally sorts itself out, grouped by where it came from, down to the link, the channel, and the campaign that sent it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Empieza a utilizar el PrettyLinks UTM Builder y lleva a cabo tu pr\u00f3xima campa\u00f1a sabiendo exactamente de d\u00f3nde procede cada clic.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/prettylinks.com\/es\/pricing\/plans\/\"><strong>Empieza a realizar el seguimiento con el generador de enlaces UTM \u2192<\/strong><\/a><\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Adding UTM tracking to your links tells you exactly where your traffic comes from, but doing it by hand is a headache. 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