{"id":1500,"date":"2016-11-07T19:49:06","date_gmt":"2016-11-07T19:49:06","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1500"},"modified":"2021-07-21T15:43:35","modified_gmt":"2021-07-21T15:43:35","slug":"link-shortening-the-secret-weapon-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/","title":{"rendered":"Acortamiento de enlaces: El arma secreta del marketing en redes sociales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d377856137e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d377856137e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#A_Very_Brief_History_of_the_URL\" >Brev\u00edsima historia de la URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Why_URL_Shortening_Has_Become_Vital\" >Por qu\u00e9 es vital acortar las URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#The_Perfect_WordPress_Link_Shortening_Tool\" >La herramienta perfecta para acortar enlaces en WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Entre los bastidores del marketing digital se esconde un peque\u00f1o detalle que ha marcado la diferencia. El localizador uniforme de recursos (URL) est\u00e1 en el centro de la evoluci\u00f3n de Internet y, sin embargo, es un elemento que a menudo se pasa por alto hasta que su formato presenta un problema.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Las URL poco manejables pueden convertirse en un engorro -y una molestia-, sobre todo para el marketing en redes sociales. Las cadenas de texto largas e ininteligibles distraen la atenci\u00f3n del lector, eclipsan el contenido y son dif\u00edciles de rastrear. Aqu\u00ed es donde entra en juego el acortamiento (y seguimiento) de enlaces, el arma secreta de su marketing en redes sociales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En este post, examinaremos el origen del acortamiento de enlaces, ilustraremos por qu\u00e9 es tan importante para tus actuales campa\u00f1as de marketing en redes sociales y, por \u00faltimo, te mostraremos c\u00f3mo aprovechar su potencial para tu beneficio. Empecemos.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Very_Brief_History_of_the_URL\"><\/span><span style=\"font-weight: 400;\">Brev\u00edsima historia de la URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Para situar el acortamiento de enlaces en el contexto adecuado, echemos un vistazo r\u00e1pido a c\u00f3mo encaja en la historia general de Internet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Entre 1989 y 1991, Sir Tim Berners-Lee <\/span><a href=\"http:\/\/webfoundation.org\/about\/vision\/history-of-the-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">invent\u00f3 la web<\/span><\/a><span style=\"font-weight: 400;\">El desarrollo del Lenguaje de Marcado de Hipertexto (HTML), el Protocolo de Transferencia de Hipertexto (HTTP) y, por supuesto, la URL. Juntos forman la base de todo lo que hacemos en l\u00ednea. Poco despu\u00e9s, se invit\u00f3 al p\u00fablico a conectarse al primer prototipo e Internet creci\u00f3 a partir de ah\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Diez a\u00f1os despu\u00e9s, el primer <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/URL_shortening\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Servicio de redireccionamiento de URL<\/span><\/a><span style=\"font-weight: 400;\"> (V3.com). Esto permiti\u00f3 acortar las URL, evit\u00f3 enlaces rotos y ayud\u00f3 a guiar la navegaci\u00f3n dentro y fuera de las p\u00e1ginas web a trav\u00e9s de una URL memorable y corta.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2013\/05\/the-complete-history-of-social-media-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Las redes sociales se expandieron r\u00e1pidamente<\/span><\/a><span style=\"font-weight: 400;\"> desde principios de la d\u00e9cada de 2000, con sitios como <\/span><a href=\"http:\/\/photobucket.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Photobucket<\/span><\/a><span style=\"font-weight: 400;\"> y <\/span><a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Flickr<\/span><\/a><span style=\"font-weight: 400;\"> facilitando el intercambio de fotos en l\u00ednea. YouTube lleg\u00f3 en la primera mitad de la d\u00e9cada, seguido de Facebook. Los profesionales del marketing digital pronto descubrieron que eran la plataforma perfecta para compartir enlaces y contenidos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Twitter se lanz\u00f3 al mismo tiempo con su l\u00edmite de 140 caracteres, lo que supuso un nuevo reto para las URL largas, a\u00f1adiendo m\u00e1s motivaci\u00f3n para encontrar una forma de acortarlas, renovarlas y (por supuesto) rastrearlas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A principios del a\u00f1o 2000, los tel\u00e9fonos m\u00f3viles empezaron a acceder a redes 3G de alta velocidad, lo que les permiti\u00f3 conectarse a Internet. El tama\u00f1o de las pantallas pronto pas\u00f3 a ser <\/span><a href=\"http:\/\/www.pcworld.com\/article\/2455169\/why-smartphone-screens-are-getting-bigger-specs-reveal-a-surprising-story.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">un tema candente<\/span><\/a><span style=\"font-weight: 400;\">. Antes de 2011, el \u00e1rea de visualizaci\u00f3n de pr\u00e1cticamente todos los tel\u00e9fonos del mercado med\u00eda entre 2,5 y 4 pulgadas. Desde 2013, los tel\u00e9fonos con pantallas de menos de cuatro pulgadas son raros, pero el tama\u00f1o de la pantalla sigue siendo un problema para los dise\u00f1adores web.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Internet se ha convertido en una herramienta de marketing vers\u00e1til y poderosa, unida por un peque\u00f1o detalle que solemos olvidar: la URL.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_URL_Shortening_Has_Become_Vital\"><\/span><span style=\"font-weight: 400;\">Por qu\u00e9 es vital acortar las URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">En los primeros tiempos de la Web, el ciudadano de a pie no se preocupaba demasiado por las URL. Esas misteriosas cadenas de texto ten\u00edan una funci\u00f3n y no se les daba importancia. A menos que se creara software, no era necesario preocuparse por utilizarlas, ocultarlas o rastrearlas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Poco a poco esto ha ido cambiando. Al principio, las URL m\u00e1s largas y complejas se convert\u00edan en un problema al pegarlas en un correo electr\u00f3nico. A menudo, la cadena de texto era demasiado larga para una sola l\u00ednea, el texto se solapaba y no siempre funcionaba el enlace.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Con la explosi\u00f3n de las redes sociales, el problema se hizo a\u00fan m\u00e1s urgente. Ahora, las URL <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/growing-popularity-and-links\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">formar parte<\/span><\/a><span style=\"font-weight: 400;\"> de su estrategia de creaci\u00f3n y compartici\u00f3n de enlaces, y tambi\u00e9n tienen que caber en un espacio limitado. El acortamiento de enlaces hace que todo el proceso sea m\u00e1s manejable y le permite incluir m\u00e1s enlaces en el mismo espacio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de verse mejor en la pantalla, tambi\u00e9n puede aprovechar otra propiedad muy \u00fatil de la URL acortada: Ahora es posible hacer un seguimiento de lo que ocurre con su enlace, y esa informaci\u00f3n tiene un valor incalculable para sus campa\u00f1as de marketing digital.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En pocas palabras, le permite comprender a su audiencia, averiguar qu\u00e9 hacen con su contenido y crear mejores campa\u00f1as en el futuro. <\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Perfect_WordPress_Link_Shortening_Tool\"><\/span><span style=\"font-weight: 400;\">La herramienta perfecta para acortar enlaces en WordPress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Utilizar un servicio de terceros tiene sus ventajas, pero perder\u00e1 cierto control sobre el proceso. Para empezar, no hay garant\u00eda de que siempre tenga acceso a sus enlaces, lo que supone un riesgo para su credibilidad si un servicio deja de existir.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">En cambio, los usuarios de WordPress son de todo tipo. Algunos son capaces de codificar su propio software de redireccionamiento, pero la mayor\u00eda no tiene la formaci\u00f3n necesaria: la gran mayor\u00eda son blogueros y propietarios de peque\u00f1as empresas. Por lo tanto, la soluci\u00f3n perfecta debe ofrecer potencia y flexibilidad, a la vez que facilidad de navegaci\u00f3n y uso.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La respuesta es utilizar un plugin como <\/span><a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\">. Ofrece acortamiento de enlaces sin complicaciones, d\u00e1ndole el control que requiere, y tambi\u00e9n ofrece la funcionalidad de seguimiento que necesitar\u00e1. Los enlaces sociales, redireccionamientos y enlaces de afiliados son atendidos, y no se requiere experiencia en codificaci\u00f3n. Es simplemente cuesti\u00f3n de comprar, instalar y activar el plugin.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, el programa crear\u00e1 autom\u00e1ticamente enlaces cortos para todas tus p\u00e1ginas y entradas. Tambi\u00e9n puedes tuitear autom\u00e1ticamente un mensaje personalizado a varias cuentas de Twitter cuando se publique una entrada.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusi\u00f3n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">La web nos ha dado muchas posibilidades de expansi\u00f3n. Tanto si formamos parte de un equipo mundial como si dirigimos una peque\u00f1a empresa, es importante mantenerse al d\u00eda de cualquier cambio. Si hay una forma de aventajar a la competencia, hay que explorarla.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La URL es el n\u00facleo de la tecnolog\u00eda web y, por extensi\u00f3n, del acortamiento de enlaces. Una herramienta vers\u00e1til y barata como <\/span><a href=\"https:\/\/prettylinks.com\/es\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> que libere su potencial es vital para cualquier usuario de WordPress. Recapitulemos:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A menudo se pasa por alto la URL, pero en realidad est\u00e1 en el coraz\u00f3n de la conectividad web. Acortar y ocultar enlaces es un arma secreta del marketing moderno en redes sociales.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Con la evoluci\u00f3n de la web, el acortamiento de enlaces se ha vuelto vital para gestionar mejor las URL.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Las URL poco manejables deben sustituirse por otras cortas y bonitas, y su seguimiento y gesti\u00f3n deben ser sencillos.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>\u00bfTiene alguna pregunta sobre el acortamiento de URL con <\/em><\/span><a href=\"https:\/\/prettylinks.com\/es\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/em><\/a><span style=\"font-weight: 400;\">? Preg\u00fantanos en la secci\u00f3n de comentarios.<\/span><\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>y<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn.<\/p>","protected":false},"excerpt":{"rendered":"<p>Entre los bastidores del marketing digital se esconde un peque\u00f1o detalle que ha marcado la diferencia. El localizador uniforme de recursos (URL) est\u00e1 en el centro de la evoluci\u00f3n de Internet y, sin embargo, es un elemento que a menudo se pasa por alto hasta que su formato plantea un problema. Las URL poco manejables pueden convertirse en una monstruosidad y una molestia...<\/p>","protected":false},"author":11468,"featured_media":2076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,59],"tags":[10,24,23,22],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-marketing","tag-link","tag-link-shorten","tag-link-shortening","tag-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How do you create an effective social media campaign? 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