{"id":12281,"date":"2024-01-18T10:00:00","date_gmt":"2024-01-18T15:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=12281"},"modified":"2024-05-19T08:16:37","modified_gmt":"2024-05-19T12:16:37","slug":"product-marketing-vs-service-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/","title":{"rendered":"C\u00f3mo comercializar productos y servicios en Internet: Consejos, t\u00e9cnicas y la herramienta todo en uno definitiva"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea9794b86f6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea9794b86f6\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#The_Importance_of_Online_Marketing\" >La importancia del marketing en l\u00ednea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Breaking_it_Down_Online_Marketing_for_Products_vs_Services\" >Desglose del marketing online de productos y servicios<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#The_Basics_of_Product_Marketing\" >Fundamentos del marketing de productos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Start_by_zeroing_in_on_the_products_unique_selling_proposition\" >Empiece por centrarse en la propuesta \u00fanica de venta del producto.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Next_get_to_know_your_audience_inside_out\" >A continuaci\u00f3n, conozca a fondo a su p\u00fablico.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#This_its_showtime\" >\u00a1Es la hora del espect\u00e1culo!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#The_Basics_of_Service_Marketing\" >Fundamentos del marketing de servicios<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#The_first_step_is_building_trust\" >El primer paso es generar confianza.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Then_you_want_to_take_facts_and_turn_them_into_stories_that_resonate\" >Luego hay que tomar los hechos y convertirlos en historias que resuenen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Personalization_makes_the_difference\" >La personalizaci\u00f3n marca la diferencia.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#How_PrettyLinks_Make_Marketing_Easier_for_All\" >C\u00f3mo PrettyLinks facilita el marketing a todos&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Links_that_Tell_the_Full_Story\" >Enlaces que cuentan la historia completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Show_and_Tell_Product_Displays\" >Exposici\u00f3n de productos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Direct_Payment_Links\" >Enlaces de pago directo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Link_Management\" >Gesti\u00f3n de enlaces<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/prettylinks.com\/es\/blog\/product-marketing-vs-service-marketing\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>En comercio electr\u00f3nico, <strong>no existe una estrategia de marketing \u00fanica. <\/strong>No se pueden aplicar las mismas t\u00e9cnicas de marketing a distintos tipos de ofertas. El truco est\u00e1 en adaptar el enfoque, sobre todo cuando se trata de las distintas demandas de productos frente a servicios.<\/p>\n\n\n\n<p>Comprender las diferencias entre el marketing de productos y el marketing de servicios es fundamental. Es saber que no debes intentar venderle zapatos a una sirena o presentarle una l\u00ednea de cruceros de lujo a alguien que sufre mareos.&nbsp;<\/p>\n\n\n\n<p>Los errores de marketing de este tipo no s\u00f3lo no dan en el blanco, sino que dejan a su p\u00fablico tan confundido y desinteresado que podr\u00edan dejar de seguirle por completo.<\/p>\n\n\n\n<p>En este art\u00edculo, analizaremos los pormenores de la comercializaci\u00f3n de productos y servicios, lo que funciona y lo que puede resultar un poco complicado en cada caso. Adem\u00e1s, destacaremos c\u00f3mo PrettyLinks puede reforzar tus esfuerzos de marketing, independientemente de lo que vendas.&nbsp;<\/p>\n\n\n\n<p>Con funciones que se adaptan a todos los tipos de marketing de comercio electr\u00f3nico, nuestro plugin de WordPress est\u00e1 dise\u00f1ado para ser el compa\u00f1ero perfecto de su estrategia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Online_Marketing\"><\/span><strong>La importancia del marketing en l\u00ednea<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing en l\u00ednea<\/a>El marketing digital, tambi\u00e9n conocido como marketing digital, es el motor que impulsa la amplificaci\u00f3n de la presencia de una marca y la promoci\u00f3n de sus productos o servicios en el mundo digital. Se trata de utilizar los distintos canales de Internet (redes sociales, correo electr\u00f3nico, motores de b\u00fasqueda, etc.) para dar a conocer la marca y conectar con su p\u00fablico.<\/p>\n\n\n\n<p>Hoy en d\u00eda, el p\u00fablico de todo el mundo pasa gran parte de su tiempo en Internet. Con miles de millones de personas en todo el mundo conectadas a Internet a diario, no hay duda de que las plataformas digitales son ideales para captar su atenci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"253\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif.webp\" alt=\"\" class=\"wp-image-12646\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif.webp 450w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif-300x169.webp 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>El marketing en l\u00ednea tambi\u00e9n tiene una de las mayores influencias en las decisiones de compra. En <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noopener\" title=\"\">viaje del consumidor<\/a> a menudo empiezan por Internet: navegan, comparan y revisan antes de comprar.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Una fuerte presencia en l\u00ednea significa que usted est\u00e1 a su lado, guiando sus decisiones.<\/p>\n\n\n\n<p>Lo que realmente diferencia al marketing online es la capacidad de conectar con los clientes a nivel personal. Mediante estrategias espec\u00edficas, puede adaptar su mensaje a <a href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hablar directamente a diferentes segmentos<\/a> de su p\u00fablico.<\/p>\n\n\n\n<p>El marketing online es una realidad. No es una moda pasajera. Es imprescindible para cualquier marca o empresa que quiera estar donde est\u00e1n sus consumidores y aumentar sus ventas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breaking_it_Down_Online_Marketing_for_Products_vs_Services\"><\/span>Desglose: Marketing online de productos y servicios <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La promoci\u00f3n de productos y la venta de servicios son dos juegos de pelota completamente diferentes. Se trata de ligas distintas, cada una con su propio libro de jugadas y sus propias reglas de juego. <a href=\"https:\/\/prettylinks.com\/es\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrategias ganadoras<\/a>.<\/p>\n\n\n\n<p>A continuaci\u00f3n, entraremos en detalles sobre lo que diferencia a estas dos estrategias de marketing. Tambi\u00e9n hablaremos de <a href=\"https:\/\/prettylinks.com\/es\/blog\/6-harmful-blogging-myths-that-keep-you-from-creating-helpful-blogs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">obst\u00e1culos a los que puede enfrentarse<\/a> en ambos terrenos y darte algunos consejos profesionales para superarlos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics_of_Product_Marketing\"><\/span>Fundamentos del marketing de productos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>El marketing de producto se centra en impulsar la demanda y el deseo de los atributos f\u00edsicos y los beneficios de un art\u00edculo.&nbsp;<\/p>\n\n\n\n<p>Como vendedor detr\u00e1s de esta fuerza motriz, eso significa que necesita tener <a href=\"https:\/\/prettylinks.com\/es\/blog\/amazon-associates-finding-affiliate-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">un profundo conocimiento del producto<\/a> desde los peque\u00f1os detalles hasta los grandes argumentos de venta.&nbsp;<\/p>\n\n\n\n<p>A continuaci\u00f3n, hay que comunicar estos valores de una forma que realmente encaje con el p\u00fablico objetivo, convenci\u00e9ndole de que este producto no es s\u00f3lo un deseo, sino una necesidad.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_by_zeroing_in_on_the_products_unique_selling_proposition\"><\/span>Empiece por centrarse en la propuesta \u00fanica de venta del producto.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Investigue un poco y descubra lo que distingue a su producto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfEs el modelo m\u00e1s nuevo del mercado?<\/li>\n\n\n\n<li>\u00bfPresenta innovaciones revolucionarias? <\/li>\n\n\n\n<li>\u00bfSu durabilidad es de primera? <\/li>\n\n\n\n<li>\u00bfHa ganado popularidad por buenas razones? <\/li>\n\n\n\n<li>\u00bfEs la opci\u00f3n m\u00e1s rentable?<\/li>\n<\/ul>\n\n\n\n<p>Debe identificar el factor o factores que le hacen destacar y utilizarlos como eje central de sus esfuerzos de marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_get_to_know_your_audience_inside_out\"><\/span>A continuaci\u00f3n, conozca a fondo a su p\u00fablico.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Comprender sus necesidades, preferencias y estilo de vida. Esto suele implicar <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">investigar su p\u00fablico objetivo<\/a> para responder a preguntas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 buscan activamente en un producto?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 necesidades espec\u00edficas tienen?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 problemas podr\u00eda resolver su producto?<\/li>\n\n\n\n<li>\u00bfPor qu\u00e9 preferencias se inclinan?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son sus prioridades a la hora de elegir un producto?<\/li>\n<\/ul>\n\n\n\n<p>Su objetivo es encontrar la conexi\u00f3n entre el producto y el cliente. De ese modo podr\u00e1 idear <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mensajes que vinculen el producto al estilo de vida del cliente<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_its_showtime\"><\/span>\u00a1Es la hora del espect\u00e1culo! <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>D\u00e9 a conocer su producto a trav\u00e9s de diversos canales en l\u00ednea. Necesita <a href=\"https:\/\/prettylinks.com\/es\/blog\/visual-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">efectos visuales atractivos<\/a> que llamen la atenci\u00f3n, haciendo que los clientes potenciales vean su producto como parte de su mundo.&nbsp;<\/p>\n\n\n\n<p>Piense en anuncios vibrantes, publicaciones en las redes sociales que destaquen y, tal vez, incluso alg\u00fan <a href=\"https:\/\/prettylinks.com\/es\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noopener\" title=\"\">colaboraciones con influencers<\/a> para un extra de energ\u00eda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"726\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example.png\" alt=\"\" class=\"wp-image-12643\" style=\"width:840px;height:auto\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example.png 1015w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-300x215.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-768x549.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-50x36.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-18x12.png 18w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><figcaption class=\"wp-element-caption\">El influencer Zach King se al\u00eda con Dick's Sporting Goods en un \"m\u00e1gico\" <a href=\"https:\/\/www.instagram.com\/reel\/Cl87xMIryjk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">v\u00eddeo de marketing de producto<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Pero aqu\u00ed est\u00e1 el truco: en el mundo online, sus clientes no pueden tocar o probar f\u00edsicamente su producto. As\u00ed que las palabras tienen que hacer el trabajo pesado.&nbsp;<\/p>\n\n\n\n<p>Contenidos como <a href=\"https:\/\/prettylinks.com\/es\/blog\/interactive-blog-posts-benefits\/\" target=\"_blank\" rel=\"noopener\" title=\"\">los art\u00edculos del blog deben ser tan descriptivos y atractivos<\/a> que los clientes sientan que casi pueden tocar y experimentar el producto a trav\u00e9s de sus pantallas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics_of_Service_Marketing\"><\/span>Fundamentos del marketing de servicios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/market-service-based-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de servicios<\/a> consigue que la gente se emocione con algo que no puede tocar f\u00edsicamente, como una suscripci\u00f3n digital o un servicio de limpieza a domicilio. A diferencia del marketing de productos, en el que se muestran art\u00edculos tangibles, aqu\u00ed se venden experiencias y resultados.<\/p>\n\n\n\n<p>Su objetivo como vendedor es promocionar servicios de una manera que no s\u00f3lo sea informativa, sino que tambi\u00e9n toque la fibra sensible de su p\u00fablico a nivel personal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_first_step_is_building_trust\"><\/span>El primer paso es generar confianza. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>En el mundo de los servicios, la confianza lo es todo. Sus clientes van a basar sus decisiones en <em>lo que oyen<\/em> sobre una marca y <em>c\u00f3mo se sienten<\/em> despu\u00e9s de leer:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prettylinks.com\/es\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rese\u00f1as&nbsp;<\/a><\/li>\n\n\n\n<li>Testimonios<\/li>\n\n\n\n<li>Comentarios en las redes sociales&nbsp;<\/li>\n\n\n\n<li>Casos pr\u00e1cticos<\/li>\n\n\n\n<li>Comparaciones&nbsp;<\/li>\n\n\n\n<li>Preguntas frecuentes<\/li>\n\n\n\n<li>Foros en l\u00ednea y <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-online-community\/\" target=\"_blank\" rel=\"noopener\" title=\"\">chats comunitarios<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"671\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example.png\" alt=\"\" class=\"wp-image-12645\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example.png 596w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-266x300.png 266w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-44x50.png 44w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-11x12.png 11w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\">Consulta los testimonios de los usuarios en los foros de opini\u00f3n para obtener informaci\u00f3n valiosa sobre un servicio.<\/figcaption><\/figure>\n\n\n\n<p>Estos elementos act\u00faan como <a href=\"https:\/\/prettylinks.com\/es\/blog\/social-proof-benefits-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">prueba social<\/a>La calidad y la fiabilidad de su servicio tranquilizan a sus clientes potenciales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Then_you_want_to_take_facts_and_turn_them_into_stories_that_resonate\"><\/span>Luego hay que tomar los hechos y convertirlos en historias que resuenen. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00bfC\u00f3mo? Explicando exactamente c\u00f3mo ese servicio puede marcar la diferencia en la vida de su lector:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfResuelve alg\u00fan problema?&nbsp;<\/li>\n\n\n\n<li>\u00bfFacilita el d\u00eda a d\u00eda?&nbsp;<\/li>\n\n\n\n<li>\u00bfReduce horas de su apretada agenda?<\/li>\n\n\n\n<li>\u00bfAporta una sensaci\u00f3n de comodidad o seguridad?<\/li>\n\n\n\n<li>\u00bfEs una soluci\u00f3n innovadora a un problema antiguo?<\/li>\n\n\n\n<li>\u00bfOfrece una experiencia \u00fanica que no est\u00e9 disponible en ning\u00fan otro sitio?<\/li>\n<\/ul>\n\n\n\n<p>Las historias ayudan a los clientes potenciales a visualizar las ventajas de un servicio de una forma cercana y convincente.<\/p>\n\n\n\n<p>Y aunque su servicio sea intangible, no descarte por completo el poder del contenido visual.  Ayudas visuales como <a href=\"https:\/\/prettylinks.com\/es\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">demostraciones de v\u00eddeo<\/a> o infograf\u00edas pueden ayudar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demostrar la facilidad de uso del servicio<\/li>\n\n\n\n<li>Ilustrar los resultados o beneficios con im\u00e1genes que muestren el antes y el despu\u00e9s.<\/li>\n\n\n\n<li>Ofrecer un vistazo al funcionamiento entre bastidores<\/li>\n\n\n\n<li>Destacar testimonios de clientes o historias de \u00e9xito<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example.webp\" alt=\"\" class=\"wp-image-12644\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example.webp 480w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example-300x169.webp 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Dr Squatch Soap Co 5 star review video example<\/figcaption><\/figure>\n\n\n\n<p>Utilice estas herramientas para dar vida real a los servicios en l\u00ednea, haci\u00e9ndolos m\u00e1s atractivos, comprensibles y deseables.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalization_makes_the_difference\"><\/span>La personalizaci\u00f3n marca la diferencia. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adapte sus mensajes y contenidos a las necesidades e intereses espec\u00edficos de su p\u00fablico objetivo.&nbsp;<\/p>\n\n\n\n<p>Cuanto m\u00e1s relevante sea el marketing para una persona, mayor ser\u00e1 el impacto. <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">m\u00e1s propensos a comprometerse<\/a> con su servicio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_Make_Marketing_Easier_for_All\"><\/span><strong>C\u00f3mo PrettyLinks facilita el marketing a todos&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PrettyLinks es un plugin incre\u00edblemente vers\u00e1til, que ofrece una serie de funciones perfectas para todo tipo de estrategias de marketing. <\/p>\n\n\n\n<p>Tanto si est\u00e1s promocionando productos como servicios, este plugin tiene las herramientas para hacer tu vida de marketing mucho m\u00e1s f\u00e1cil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Links_that_Tell_the_Full_Story\"><\/span>Enlaces que cuentan la historia completa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>PrettyLinks toma enlaces normales y los transforma en algo especial.<\/p>\n\n\n\n<p>En lugar de lanzar un enlace aleatorio que deje a los lectores en la oscuridad, comparta una URL personalizada que sirva de gu\u00eda, muestre su marca y les d\u00e9 una idea de hacia d\u00f3nde se dirigen.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-1024x450.png\" alt=\"Acortar y marcar enlaces de afiliados con PrettyLinks\" class=\"wp-image-11409\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-1024x450.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-300x132.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-768x338.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-18x8.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por ejemplo, una URL como \"yourbrand.com\/stanley-cup\" da pistas instant\u00e1neas a los lectores sobre el producto, crea expectativas y genera entusiasmo. <\/p>\n\n\n\n<p>Del mismo modo, para el marketing de servicios, un enlace como \"tumarca.com\/auditor\u00eda-seo gratuita\" informa e intriga, haciendo que su oferta sea irresistible.<\/p>\n\n\n\n<p>Los enlaces personalizados convierten cada clic en una oportunidad para contar historias. Este enfoque <a href=\"https:\/\/prettylinks.com\/es\/blog\/build-link-trust\/\" target=\"_blank\" rel=\"noopener\" title=\"\">refuerza la confianza<\/a> y aumenta la probabilidad de clics, ya que su audiencia se siente m\u00e1s informada y comprometida desde el principio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"453\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1.png\" alt=\"\" class=\"wp-image-12635\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1.png 500w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-50x45.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-13x12.png 13w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>Con enlaces personalizados, cada URL se convierte en un claro anticipo de los grandes contenidos y ofertas que le esperan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_and_Tell_Product_Displays\"><\/span>Exposici\u00f3n de productos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>He aqu\u00ed una herramienta PrettyLinks hecha especialmente para su kit de herramientas de marketing de productos: <a href=\"https:\/\/prettylinks.com\/es\/docs\/product-displays\/\" target=\"_blank\" rel=\"noopener\" title=\"\">nuestro complemento Visualizaci\u00f3n de productos<\/a>. Si desea que sus productos salten de la pantalla y capten la atenci\u00f3n del lector, esto es exactamente lo que necesita para conseguirlo.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/es\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PrettyLinks Expositores de productos<\/strong><\/a> le permiten crear toda una experiencia de compra en l\u00ednea directamente en su sitio web, casi como si pusiera una tienda virtual al alcance de sus lectores.&nbsp;<\/p>\n\n\n\n<p>Imag\u00ednese que se desplazan por su blog y, de repente, sus productos cobran vida con im\u00e1genes impactantes y los detalles imprescindibles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-1024x420.png\" alt=\"\" class=\"wp-image-12636\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-1024x420.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-300x123.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-768x315.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-50x20.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-18x7.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example.png 1130w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pero no se trata s\u00f3lo de llamar la atenci\u00f3n. Cada expositor de producto abre un mundo de informaci\u00f3n. Ya sea:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ampliaci\u00f3n de los detalles del producto,&nbsp;<\/li>\n\n\n\n<li>Mostrar las opiniones de los clientes,<\/li>\n\n\n\n<li>Comparaci\u00f3n de productos similares,<\/li>\n\n\n\n<li>o enlaces a contenidos did\u00e1cticos<\/li>\n<\/ul>\n\n\n\n<p>De este modo, cada escaparate se convierte en un centro integral que ofrece a sus lectores todo lo que desean saber en un solo lugar.<\/p>\n\n\n\n<p>Y no olvidemos el important\u00edsimo \"<a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Bot\u00f3n \"Comprar ahora<\/a>. Est\u00e1 perfectamente integrado en cada expositor, lo que facilita enormemente a los lectores el paso de \"s\u00f3lo estoy mirando\" a \"\u00a1joder, s\u00ed, voy a comprarlo!\" en unos pocos clics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Payment_Links\"><\/span>Enlaces de pago directo <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ahora vamos a cambiar un poco de marcha, centr\u00e1ndonos no s\u00f3lo en la comercializaci\u00f3n de un producto o un servicio, sino en la comercializaci\u00f3n de algo que es exclusivamente tuyo. Y ah\u00ed es donde nuestra nueva herramienta, <strong>PrettyPay<sup>TM<\/sup> <\/strong>entra en juego.&nbsp;<\/p>\n\n\n\n<div id=\"ad-12640\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/prettylinks.com\/es\/ads\/prettypay-blog\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1.jpg 720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-300x125.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-50x21.jpg 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Piensa en <a href=\"https:\/\/prettylinks.com\/es\/blog\/prettypay\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PrettyPay<sup>TM<\/sup> enlaces<\/a> como el primo guay de nuestros bonitos enlaces originales. Vienen con todas las ventajas de la personalizaci\u00f3n, pero con un superpoder a\u00f1adido: transforman a los curiosos en compradores satisfechos, a la vez que hacen alarde de su marca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-1024x598.png\" alt=\"\" class=\"wp-image-12476\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-1024x598.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-768x448.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained.png 1371w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Y lo mejor es que puedes colocar estos enlaces donde quieras.  Ya sea en tus animadas publicaciones en redes sociales, <a href=\"https:\/\/prettylinks.com\/es\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">correos electr\u00f3nicos atractivos<\/a>art\u00edculos de blog informativos o anuncios digitales que llamen la atenci\u00f3n, PrettyPay<sup>TM<\/sup> enlaces se integran a la perfecci\u00f3n, sea cual sea la plataforma.<\/p>\n\n\n\n<p>Esta adaptabilidad es una gran ventaja. Significa que puedes conocer a tu p\u00fablico dondequiera que est\u00e9 en Internet y ofrecerle un enlace directo a tu producto o servicio.&nbsp;<\/p>\n\n\n\n<p>Y cuando se trata de cerrar el trato, es facil\u00edsimo. Se acab\u00f3 la navegaci\u00f3n confusa por un laberinto de p\u00e1ginas web para sus clientes. Un simple toque en <strong>PrettyPay<sup>TM<\/sup><\/strong> y, voil\u00e0, ser\u00e1n conducidos a una p\u00e1gina de pago personalizada y coherente con su marca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--1024x598.png\" alt=\"\" class=\"wp-image-12506\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--1024x598.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--768x448.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--50x29.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--18x12.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example-.png 1371w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Este enfoque sin complicaciones convierte a los curiosos en compradores entusiastas en un abrir y cerrar de ojos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Management\"><\/span>Gesti\u00f3n de enlaces <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, independientemente de lo que comercialices, lo m\u00e1s probable es que est\u00e9s haciendo malabarismos con un mont\u00f3n de enlaces diferentes. Tanto si se trata de compartir la \u00faltima entrada de tu blog como de realizar campa\u00f1as publicitarias llamativas, tus <a href=\"https:\/\/prettylinks.com\/es\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrategia de marketing<\/a> probablemente est\u00e9 repleto de URL, cada una de ellas con un prop\u00f3sito \u00fanico.<\/p>\n\n\n\n<p>Gestionar estos enlaces puede ser como tratar de pastorear gatos: cada uno va en una direcci\u00f3n diferente, sirve a un prop\u00f3sito distinto.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed es donde PrettyLinks interviene como un salvavidas, ayud\u00e1ndole a mantener todos esos enlaces organizados, <a href=\"https:\/\/prettylinks.com\/es\/blog\/choosing-best-link-shortener\/\" target=\"_blank\" rel=\"noopener\" title=\"\">manejable<\/a>y todo en un lugar f\u00e1cil de encontrar:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" data-id=\"12638\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1024x460.png\" alt=\"\" class=\"wp-image-12638\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1024x460.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--300x135.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--768x345.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1536x691.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--18x8.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization-.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Para a\u00f1adir otro nivel de orden, PrettyLinks le permite <a href=\"https:\/\/prettylinks.com\/es\/docs\/add-edit-and-assign-categories-and-tags-to-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">clasificar enlaces<\/a> en carpetas espec\u00edficas para sus necesidades, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campa\u00f1a <\/li>\n\n\n\n<li>Plataforma\/tipo de contenido <\/li>\n\n\n\n<li>Precios <\/li>\n\n\n\n<li>Marca\/empresa <\/li>\n\n\n\n<li>Estacional  <\/li>\n\n\n\n<li>Geogr\u00e1fico <\/li>\n\n\n\n<li>Programa de afiliaci\u00f3n\/Red <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1024x492.png\" alt=\"\" class=\"wp-image-12639\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1024x492.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--768x369.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--50x24.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1536x738.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--18x9.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links-.png 1608w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Eso s\u00ed que es tenerlo todo en su sitio.<\/p>\n\n\n\n<p>Y en lugar de tener que descifrar el nombre de un producto o servicio a partir de una URL larga, PrettyLinks le permite transformar URL largas y complejas en <a href=\"https:\/\/prettylinks.com\/es\/blog\/shorten-a-long-url\/\" target=\"_blank\" rel=\"noopener\" title=\"\">versiones cortas, con marca y f\u00e1ciles de usar<\/a>. Adem\u00e1s, con la posibilidad de <a href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">a\u00f1adir palabras clave<\/a> y etiquetas, estos enlaces se reconocen al instante.<\/p>\n\n\n\n<p>Adem\u00e1s, <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Seguimiento \"PrettyLinks<\/a> proporciona informaci\u00f3n muy valiosa. Le permite supervisar qu\u00e9 enlaces funcionan mejor, lo que le ofrece una imagen clara de los motores de su tr\u00e1fico:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1024x321.png\" alt=\"pretty-links-report\" class=\"wp-image-6758\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1024x321.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-300x94.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-768x241.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1536x482.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Esta informaci\u00f3n es crucial para perfeccionar sus estrategias de marketing y centrarse en lo que realmente resuena entre su p\u00fablico.<\/p>\n\n\n\n<div id=\"ad-11457\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/prettylinks.com\/es\/ads\/how-to-use-the-pretty-links-plugin\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1.png 720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-300x125.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-50x21.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-18x8.png 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cuando se trata del enfrentamiento entre el marketing de productos y el de servicios, no hay una estrategia ganadora clara. Ambos ofrecen un amplio margen para la creatividad y la estrategia, siempre que te ci\u00f1as a las estrategias propias de cada estilo de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comercializaci\u00f3n de productos<\/strong> se trata de mostrar las funciones m\u00e1s interesantes, el dise\u00f1o elegante y el factor sorpresa de su oferta. Pero recuerde que ni el gadget m\u00e1s brillante triunfar\u00e1 si no satisface las necesidades de sus clientes.<\/li>\n\n\n\n<li><strong>Marketing de servicios <\/strong>se basa en generar confianza y ofrecer experiencias de primera categor\u00eda. Se trata de hacer que sus clientes se sientan parte de un club, no solo que hacen una compra.<\/li>\n<\/ul>\n\n\n\n<p>Tanto si promociona un producto como si presta un servicio, PrettyLinks le ofrece una soluci\u00f3n integral para mejorar sus esfuerzos de marketing en l\u00ednea y forjar una conexi\u00f3n m\u00e1s significativa con su p\u00fablico objetivo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Enlaces personalizables: <\/strong>Haz que tus enlaces destaquen con un toque de la personalidad de tu marca.<\/li>\n\n\n\n<li><strong>Expositores de productos atractivos: <\/strong>Cree expositores que atraigan las miradas y abran las carteras.&nbsp;<\/li>\n\n\n\n<li><strong>Gesti\u00f3n fluida de enlaces:<\/strong> Mantenga sus enlaces en l\u00ednea ordenados y localizables, ahorrando tiempo y evit\u00e1ndole estr\u00e9s.<\/li>\n\n\n\n<li><strong>V\u00edas de venta directa:<\/strong> Convierta los clics en enlaces en compras, agilizando las ventas y mejorando la experiencia del cliente.<\/li>\n<\/ul>\n\n\n\n<p>En el panorama actual del marketing, en constante evoluci\u00f3n, lograr un equilibrio entre los puntos fuertes del marketing de productos y servicios, adaptarse a los cambios del mercado y utilizar herramientas y estrategias innovadoras es la receta del \u00e9xito.&nbsp;<\/p>\n\n\n\n<p>Encuentre ese punto \u00f3ptimo y estar\u00e1 en el camino hacia la grandeza del marketing.<\/p>\n\n\n\n<p>Cuando se trata de marketing, <em>\u00bfes usted el narrador que pinta la imagen del producto perfecto o el constructor de relaciones que destaca en el marketing de servicios?<\/em>? H\u00e1ganos saber d\u00f3nde se encuentra su coraz\u00f3n de marketing en los comentarios a continuaci\u00f3n.<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvide suscribirse a nuestro bolet\u00edn de noticias.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSe enfrenta a las diferencias entre el marketing de productos y el de servicios? Deje que PrettyLinks sea su gu\u00eda, con herramientas distintas para cada uno, simplificando su viaje de comercio electr\u00f3nico.<\/p>","protected":false},"author":30199,"featured_media":12649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,57,58,47,11,59],"tags":[555,54,475,61],"class_list":["post-12281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-affiliate-marketing","category-content-marketing","category-how-tos","category-marketing","category-social-marketing","tag-digital-marketing","tag-marketing","tag-online-marketing","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tackling the differences in product vs service marketing? 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