{"id":10123,"date":"2022-12-19T05:00:00","date_gmt":"2022-12-19T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=10123"},"modified":"2023-01-02T14:24:13","modified_gmt":"2023-01-02T14:24:13","slug":"how-to-create-engaging-video-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/","title":{"rendered":"C\u00f3mo crear v\u00eddeos atractivos que vendan m\u00e1s productos (3 pasos)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenido<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3d52952be0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3d52952be0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\" >\u00bfPor qu\u00e9 deber\u00eda considerar el uso del marketing por v\u00eddeo? Ventajas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#How_to_Create_an_Engaging_Video_that_Sells_3_Steps\" >C\u00f3mo crear un v\u00eddeo atractivo que venda (3 pasos)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#Step_1_Define_Your_Target_Audience\" >Paso 1 Defina su p\u00fablico objetivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#Step_2_Design_Video_Content\" >Paso 2 Dise\u00f1ar el contenido del v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#Step_3_Integrate_Videos_Into_Your_Website\" >Paso 3 Integrar v\u00eddeos en su sitio web<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/es\/blog\/how-to-create-engaging-video-3-steps\/#Conclusion\" >Conclusi\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sin el contenido multimedia adecuado, su sitio web podr\u00eda acabar pareciendo poco interesante para los nuevos visitantes. Sin embargo, si incorporas videoclips a tu sitio, puedes captar r\u00e1pidamente la atenci\u00f3n de clientes potenciales, aumentar el compromiso y, en \u00faltima instancia, incrementar tus posibilidades de cerrar m\u00e1s ventas.  <\/p>\n\n\n\n<p><em>Preocupado por no tener los conocimientos t\u00e9cnicos para filmar y editar v\u00eddeos<\/em>? <strong>\u00a1No lo hagas! &nbsp;<\/strong><\/p>\n\n\n\n<p>Cualquiera puede convertirse en un experto en marketing de v\u00eddeo. Una vez que identifique a su p\u00fablico, podr\u00e1 crear v\u00eddeos que anuncien adecuadamente su marca y sus productos. Mientras tanto, el v\u00eddeo tambi\u00e9n puede mejorar el dise\u00f1o de su sitio web, las conversiones y la optimizaci\u00f3n para motores de b\u00fasqueda (SEO).&nbsp;<\/p>\n\n\n\n<p>En este post, te explicaremos las ventajas de utilizar v\u00eddeo en tu sitio web. A continuaci\u00f3n, te presentaremos una de nuestras herramientas de edici\u00f3n de v\u00eddeo favoritas para ayudarte a crear tu primer v\u00eddeo en s\u00f3lo 3 pasos. \u00a1Vamos all\u00e1!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\"><\/span>\u00bfPor qu\u00e9 deber\u00eda considerar el uso del marketing por v\u00eddeo? Los beneficios:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En los \u00faltimos a\u00f1os, los contenidos de v\u00eddeo se han hecho cada vez m\u00e1s populares. En 2021, m\u00e1s de <a href=\"https:\/\/www.statista.com\/statistics\/1061017\/digital-video-viewers-number-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3.200 millones de internautas<\/a> ven v\u00eddeos al menos una vez al mes. Con las estrategias de marketing adecuadas, puede empezar a atraer a estos espectadores.<\/p>\n\n\n\n<p>Adem\u00e1s, cuando se utilizan como testimonios, tutoriales o rese\u00f1as, los v\u00eddeos pueden ayudar a <a href=\"https:\/\/prettylinks.com\/es\/blog\/make-first-online-sale-affiliate-marketers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">vender m\u00e1s productos<\/a>. En lugar de hacer que los visitantes lean largas secciones de texto, pueden captar visualmente su <a href=\"https:\/\/prettylinks.com\/es\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noopener\" title=\"\">descripci\u00f3n del producto<\/a> viendo su atractivo v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png\" alt=\"Chica que produce un v\u00eddeo para rese\u00f1ar productos de maquillaje\" class=\"wp-image-10125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En <a href=\"https:\/\/prettylinks.com\/es\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pruebas A\/B<\/a> una p\u00e1gina de aterrizaje, EyeView lleg\u00f3 a la conclusi\u00f3n de que los v\u00eddeos conduc\u00edan a <a href=\"https:\/\/web.archive.org\/web\/20200423175327\/https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">86% m\u00e1s conversiones<\/a>. Demostrando que el video marketing es una herramienta valiosa para bloggers, propietarios de negocios y <a href=\"https:\/\/prettylinks.com\/es\/blog\/affiliate-marketing-income\/\" target=\"_blank\" rel=\"noopener\" title=\"\">vendedores afiliados<\/a> que quieren impulsar m\u00e1s ventas en sus sitios web. <\/p>\n\n\n\n<p>Por \u00faltimo, los v\u00eddeos pueden ayudar a mejorar <a href=\"https:\/\/prettylinks.com\/es\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">optimizaci\u00f3n de motores de b\u00fasqueda (SEO)<\/a> Cuando los visitantes permanecen m\u00e1s tiempo en su sitio web para terminar de ver un v\u00eddeo, su tasa de rebote disminuye. Esto tambi\u00e9n puede aumentar el compromiso, empuj\u00e1ndote a la parte superior de los resultados de b\u00fasqueda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Engaging_Video_that_Sells_3_Steps\"><\/span>C\u00f3mo crear un v\u00eddeo atractivo que venda (3 pasos) <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los v\u00eddeos pueden transformar su sitio web est\u00e1tico en una experiencia atractiva para todos los visitantes. As\u00ed que empecemos con su nueva estrategia de v\u00eddeo marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Paso 1: Defina su p\u00fablico objetivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de empezar a crear nuevos v\u00eddeos, deber\u00e1s tener en cuenta tu audiencia. Esto te ayudar\u00e1 a decidir qu\u00e9 tipo de contenido crear.<\/p>\n\n\n\n<p>Para ayudarle a encontrar su p\u00fablico, puede realizar una <a href=\"https:\/\/prettylinks.com\/es\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lisis del mercado destinatario<\/a>. Utilizando una herramienta como <a href=\"https:\/\/prettylinks.com\/es\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>Si lo desea, puede conocer los datos demogr\u00e1ficos de sus visitantes, como su ubicaci\u00f3n, edad, sexo e idioma:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Un ejemplo de ficha demogr\u00e1fica de Google Analytics.\" class=\"wp-image-6108\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Esto tambi\u00e9n le dir\u00e1 qu\u00e9 p\u00e1ginas web y productos son los m\u00e1s populares. Al identificar esta informaci\u00f3n, podr\u00e1 definir f\u00e1cilmente su p\u00fablico y lo que les atrae a su sitio web.<\/p>\n\n\n\n<p>Tu estrategia de marketing en v\u00eddeo depender\u00e1 en gran medida de tu p\u00fablico. Antes de empezar a buscar herramientas de edici\u00f3n y crear contenido multimedia, es importante saber a qui\u00e9n van dirigidos los v\u00eddeos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Video_Content\"><\/span>Paso 2: Dise\u00f1ar el contenido del v\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez que conozcas a tu p\u00fablico, es hora de crear tus v\u00eddeos. Si buscas una forma sencilla de editar un v\u00eddeo en l\u00ednea, InVideo puede ser una soluci\u00f3n eficaz. <a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sitio web de edici\u00f3n de v\u00eddeo<\/a>. Tiene un plan gratuito que incluye m\u00e1s de 5.000 plantillas de v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png\" alt=\"P\u00e1gina de inicio de InVideo\" class=\"wp-image-10126\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Tras crear una cuenta, puede empezar eligiendo una de estas plantillas predise\u00f1adas. Para encontrar la opci\u00f3n adecuada, considere la posibilidad de refinar los resultados por una determinada relaci\u00f3n de aspecto o <a href=\"https:\/\/prettylinks.com\/es\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">nicho de contenido<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png\" alt=\"Las plantillas de InVideo se reducen a un nicho\" class=\"wp-image-10127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-768x547.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cuando elijas un tama\u00f1o de v\u00eddeo, es importante que tengas en cuenta d\u00f3nde publicar\u00e1s el contenido. Aqu\u00ed tienes las principales opciones y para qu\u00e9 plataforma son m\u00e1s adecuadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paisaje (16:9)<\/strong>: YouTube<\/li>\n\n\n\n<li><strong>Cuadrado (1:1)<\/strong>: Instagram o Facebook<\/li>\n\n\n\n<li><strong>Retrato (9:16)<\/strong>: <a href=\"https:\/\/prettylinks.com\/es\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Historias de Instagram<\/a>reels, IGTV o TikTok<\/li>\n<\/ul>\n\n\n\n<p>Una vez que encuentre la opci\u00f3n adecuada, aseg\u00farese de seleccionar su plantilla antes de hacer clic en <em>Utilizar plantilla<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png\" alt=\"Plantilla InVideo seleccionada\" class=\"wp-image-10128\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-768x374.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En el editor de v\u00eddeo, la plantilla aplicar\u00e1 autom\u00e1ticamente v\u00eddeos, texto y m\u00fasica predeterminados. Al seleccionar <em>Mis medios<\/em>puedes cargar tus v\u00eddeos e im\u00e1genes en la plantilla:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png\" alt=\"Cargar medios en InVideo \" class=\"wp-image-10129\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, haga clic en <em>Recorta el v\u00eddeo para ajustarlo a la escena<\/em> para sustituir el v\u00eddeo de la plantilla. Tambi\u00e9n puede arrastrar y soltar la secci\u00f3n recortada para cargar el clip correcto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png\" alt=\"Recorte de v\u00eddeo InVideo\" class=\"wp-image-10130\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-768x467.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>La barra de herramientas superior del editor te permite actualizar el texto, la fuente, el espaciado, los colores y la animaci\u00f3n. Puedes seguir personalizando estos elementos para cada diapositiva de tu v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png\" alt=\"Editor de fuentes InVideo\" class=\"wp-image-10131\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-768x477.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Dependiendo de la plantilla que utilices, podr\u00e1s crear <a href=\"https:\/\/invideo.io\/workflow\/marketing-templates\/22374\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">anuncios de productos<\/a>anuncios, tutoriales o art\u00edculos de listas. Una vez m\u00e1s, recuerde tener siempre en cuenta el prop\u00f3sito de su contenido y el p\u00fablico al que va dirigido durante el proceso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Integrate_Videos_Into_Your_Website\"><\/span>Paso 3: Integre v\u00eddeos en su sitio web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Una vez dise\u00f1ado el v\u00eddeo, pulsa el bot\u00f3n <em>Exportar<\/em> bot\u00f3n. Tenga en cuenta que los v\u00eddeos de mayor calidad ser\u00e1n m\u00e1s limpios y cre\u00edbles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png\" alt=\"Exporta v\u00eddeo de alta calidad\" class=\"wp-image-10132\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-300x194.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-768x497.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Una vez que exportes y descargues tu nuevo v\u00eddeo, puede que te cueste saber exactamente d\u00f3nde utilizarlo en tu sitio web. Sin embargo, la mejor ubicaci\u00f3n var\u00eda seg\u00fan el tipo de contenido.<\/p>\n\n\n\n<p>Por ejemplo, los v\u00eddeos de productos pueden ser \u00fatiles en una p\u00e1gina de tienda o <a href=\"https:\/\/prettylinks.com\/es\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">entradas de blog<\/a> relacionados con el producto. El clip puede mostrar su art\u00edculo en uso:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png\" alt=\"Ejemplo de v\u00eddeo de producto de Dollar Shave Club\" class=\"wp-image-10133\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-768x449.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Tambi\u00e9n puedes incluir un v\u00eddeo de reproducci\u00f3n autom\u00e1tica en tu p\u00e1gina de inicio. Si quieres que los visitantes sientan una emoci\u00f3n particular por tu marca, puede ser \u00fatil incluir inmediatamente un clip inspirador:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png\" alt=\"Utiliza el v\u00eddeo en tu p\u00e1gina de inicio ejemplo\" class=\"wp-image-10134\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-768x410.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Adem\u00e1s de su <a href=\"https:\/\/prettylinks.com\/es\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00e1gina de testimonios de clientes<\/a>podr\u00eda ir a\u00fan m\u00e1s lejos y recopilar entrevistas sobre c\u00f3mo utilizan su producto los clientes satisfechos: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"701\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png\" alt=\"MemberPress Customer Story ejemplo de v\u00eddeo de revisi\u00f3n de producto\" class=\"wp-image-10135\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png 772w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--768x697.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/a><\/figure>\n\n\n\n<p>Lo mejor es que puedes integrar v\u00eddeos f\u00e1cilmente en WordPress, independientemente de la opci\u00f3n que elijas. En cualquier entrada o p\u00e1gina, basta con a\u00f1adir un bloque V\u00eddeo y subir el archivo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png\" alt=\"Wordpress subir video\" class=\"wp-image-10136\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Ten en cuenta que tambi\u00e9n puedes publicar tu v\u00eddeo en un <a href=\"https:\/\/prettylinks.com\/es\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plataforma de alojamiento como YouTube<\/a>. Esta opci\u00f3n reducir\u00e1 la demanda de recursos de su servidor. A continuaci\u00f3n, puede a\u00f1adir el clip a su p\u00e1gina haciendo clic en <em>Insertar desde URL<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusi\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si los visitantes abandonan su sitio web sin realizar compras, deber\u00eda considerar la posibilidad de integrar v\u00eddeos en su contenido. Los clips atractivos pueden presentar adecuadamente su marca a los visitantes, fomentar el compromiso y reducir las tasas de rebote.&nbsp;<\/p>\n\n\n\n<p>A modo de repaso, a continuaci\u00f3n te explicamos c\u00f3mo puedes empezar con el v\u00eddeo marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Defina su p\u00fablico objetivo.<\/li>\n\n\n\n<li>Dise\u00f1ar contenidos de v\u00eddeo.<\/li>\n\n\n\n<li>Integre v\u00eddeos en su sitio web.<\/li>\n<\/ol>\n\n\n\n<p><em>\u00bfTienes alguna pregunta sobre c\u00f3mo empezar a utilizar v\u00eddeos en tu sitio web WordPress?<\/em>? \u00a1Preg\u00fantanos en la secci\u00f3n de comentarios!<\/p>\n\n\n\n<p>Si te ha gustado este art\u00edculo, no dejes de seguirnos en <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>y <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>\u00a1! Y no olvides suscribirte en el <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Enlace de afiliaci\u00f3n de Box\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caja<\/a> abajo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sin el contenido multimedia adecuado, su sitio web podr\u00eda acabar pareciendo poco interesante para los nuevos visitantes. Sin embargo, si incorporas videoclips a tu sitio web, podr\u00e1s captar r\u00e1pidamente la atenci\u00f3n de clientes potenciales, aumentar el compromiso y, en \u00faltima instancia, incrementar tus posibilidades de cerrar m\u00e1s ventas. Le preocupa no tener los conocimientos t\u00e9cnicos para filmar y editar...<\/p>","protected":false},"author":32714,"featured_media":10137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47,11],"tags":[552,54,422],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","category-marketing","tag-conent-marketing","tag-marketing","tag-video-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your content strategy need a little something extra? 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