{"id":18766,"date":"2026-07-10T03:19:42","date_gmt":"2026-07-10T09:19:42","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18766"},"modified":"2026-07-10T03:19:42","modified_gmt":"2026-07-10T09:19:42","slug":"tracking-pixel","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/es\/docs\/tracking-pixel\/","title":{"rendered":"P\u00edxel de seguimiento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A <strong>p\u00edxel de seguimiento<\/strong> Es un tipo especial de redireccionamiento de Pretty Links que, en realidad, no redirige a nadie. En su lugar, muestra una imagen invisible de 1\u00d71 y registra la solicitud como un clic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es un contador, no una herramienta de navegaci\u00f3n, y eso es precisamente lo que lo hace eficaz para medir las impresiones.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Nota:<\/strong> Esta funci\u00f3n est\u00e1 disponible en los planes \u00abPrincipiante\u00bb, \u00abProfesional del marketing\u00bb y \u00abSuperafiliado\u00bb. Si utilizas Pretty Links Lite, puedes <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">Actualiza tu plan de Pretty Links<\/a> para utilizarlo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6b88d9a01f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6b88d9a01f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2544\" height=\"1317\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abAtributos del enlace\u00bb\" class=\"wp-image-18765\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4.png 2544w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-1024x530.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-768x398.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-50x26.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-1536x795.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-attributes-4-2048x1060.png 2048w\" sizes=\"auto, (max-width: 2544px) 100vw, 2544px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-it-works\"><a href=\"#how-it-works\">C\u00f3mo funciona<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando configuras el tipo de redireccionamiento de un enlace como <strong>P\u00edxel de seguimiento<\/strong> e incrusta la URL simplificada como un <code>&lt;img&gt;<\/code> etiqueta (o crear un enlace directo desde un correo electr\u00f3nico o una p\u00e1gina), Pretty Links:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Recibe la solicitud.<\/li>\n<li>Lo registra como un clic en tus informes.<\/li>\n<li>Devuelve una imagen diminuta y transparente de 1\u00d71 p\u00edxel.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">El visitante nunca ve nada a simple vista. Nunca navega por ninguna parte. Pero se obtiene un recuento de cu\u00e1ntas veces se ha cargado el p\u00edxel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-tracking-pixels\"><a href=\"#when-to-use-tracking-pixels\">Cu\u00e1ndo utilizar p\u00edxeles de seguimiento<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Seguimiento de la apertura de correos electr\u00f3nicos<\/strong> \u2014 Incrusta el p\u00edxel en el c\u00f3digo HTML de un correo electr\u00f3nico. Cada vez que se abra el correo (y se carguen las im\u00e1genes), se registrar\u00e1 un \u201cclic\u201d para ese enlace;<\/li>\n<li><strong>An\u00e1lisis del bolet\u00edn informativo<\/strong> \u2014 A\u00f1adir un p\u00edxel por bolet\u00edn para contabilizar las aperturas de cada n\u00famero;<\/li>\n<li><strong>Recuento de visitas a la p\u00e1gina<\/strong> \u2014 Coloca un p\u00edxel en una p\u00e1gina de terceros a la que no puedas a\u00f1adir un sistema de an\u00e1lisis completo. Cada carga cuenta;<\/li>\n<li><strong>Seguimiento de la confirmaci\u00f3n<\/strong> \u2014 Coloca un p\u00edxel en una p\u00e1gina de agradecimiento o de confirmaci\u00f3n para contabilizar las acciones realizadas con \u00e9xito;<\/li>\n<li><strong>Seguimiento de impresiones entre sitios web<\/strong> \u2014 Incorp\u00f3ralo en el contenido de tus socios para saber cu\u00e1ntas veces se ha visto tu mensaje.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-embed-the-pixel\"><a href=\"#how-to-embed-the-pixel\">C\u00f3mo integrar el p\u00edxel<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tu correo electr\u00f3nico o c\u00f3digo HTML, utiliza una etiqueta est\u00e1ndar <code>&lt;img&gt;<\/code> A\u00f1ade una etiqueta con tu URL bonita como fuente:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;img src=&quot;https:\/\/yoursite.com\/your-pixel-slug&quot; width=&quot;1&quot; height=&quot;1&quot; alt=&quot;&quot; \/&gt;<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando se carga el correo electr\u00f3nico o la p\u00e1gina y se recarga la imagen, se registra el clic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"embedding-with-the-shortcode-or-block\"><a href=\"#embedding-with-the-shortcode-or-block\">Incrustaci\u00f3n mediante el c\u00f3digo corto o el bloque<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del contenido de WordPress, dispones de otras dos formas de insertar un p\u00edxel. Utiliza el c\u00f3digo corto del p\u00edxel en cualquier entrada, p\u00e1gina o widget:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>[pretty_link_pixel id=123]<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Sustituir <code>123<\/code> con el ID del enlace de p\u00edxel. Pretty Links inserta el p\u00edxel invisible en el lugar donde se encuentra el c\u00f3digo corto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El editor de bloques tambi\u00e9n incluye un <strong>Pixel de Pretty Links<\/strong> bloque (<code>enlaces-bonitos\/bloque-de-p\u00edxeles<\/code>). A\u00f1\u00e1delo desde el insertador de bloques y selecciona tu enlace de p\u00edxeles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-gets-recorded\"><a href=\"#what-gets-recorded\">Qu\u00e9 se graba<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un \u00abpixel hit\u00bb aparece en tus informes igual que un clic normal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marca de tiempo;<\/li>\n<li>Direcci\u00f3n IP del visitante (sujeta a <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/how-to-remove-ip-address-from-click-tracking\/\">Anonimizaci\u00f3n de direcciones IP<\/a><\/strong>);<\/li>\n<li>Referente (la p\u00e1gina o el cliente de correo electr\u00f3nico que carg\u00f3 el p\u00edxel);<\/li>\n<li>Agente de usuario;<\/li>\n<li>Pa\u00eds, dispositivo, navegador, etc. (en <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/how-to-turn-off-click-tracking\/\">Modos de seguimiento de clics<\/a><\/strong> (Modo de seguimiento ampliado).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La norma <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/bot-and-ip-filtering\/\">Filtrado de bots y direcciones IP<\/a><\/strong> Se aplican filtros de bots y de direcciones IP, por lo que ni los bots habituales de precarga de im\u00e1genes ni tus propias direcciones IP influir\u00e1n en el recuento.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Nota:<\/strong> Los \u00abpixel hits\u00bb se registran en tus informes como cualquier otro clic. Crea vistas de conversi\u00f3n a partir de ellos en el <strong>Informes personalizados<\/strong> p\u00e1gina en Pretty Links Pro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"limitations-and-caveats\"><a href=\"#limitations-and-caveats\">Limitaciones y advertencias<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clientes de correo electr\u00f3nico que bloquean im\u00e1genes<\/strong> \u2014 Muchos clientes de correo electr\u00f3nico (\u00a1y mucha gente!) bloquean las im\u00e1genes de forma predeterminada. El seguimiento de aperturas basado en p\u00edxeles subestima sistem\u00e1ticamente el n\u00famero de aperturas en el caso de esos destinatarios;<\/li>\n<li><strong>Almacenamiento en cach\u00e9 de im\u00e1genes<\/strong> \u2014 Algunos clientes de correo electr\u00f3nico almacenan las im\u00e1genes en cach\u00e9 de forma intensiva, por lo que es posible que, si un mismo destinatario abre el correo dos veces, solo se cuente una vez. Los enlaces \u00abPretty Links\u00bb <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/cookies-explained\/\">Explicaci\u00f3n sobre las cookies<\/a><\/strong> <code>prli_dedup<\/code> La cookie tambi\u00e9n evita que se produzcan recuentos dobles r\u00e1pidos;<\/li>\n<li><strong>Normativa sobre protecci\u00f3n de datos<\/strong> \u2014 El seguimiento mediante p\u00edxeles en el correo electr\u00f3nico est\u00e1 cada vez m\u00e1s regulado. Consulta la normativa de tu jurisdicci\u00f3n en materia de seguimiento por correo electr\u00f3nico y consentimiento antes de implementarlo;<\/li>\n<li><strong>Protecci\u00f3n de la privacidad en Apple Mail<\/strong> \u2014 Apple carga las im\u00e1genes de forma proactiva en nombre del destinatario, lo que inflama las cifras de mensajes abiertos de los usuarios de Apple Mail.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-it-up\"><a href=\"#setting-it-up\">Configuraci\u00f3n<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crea un nuevo enlace a trav\u00e9s de <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/creating-and-editing-links\/\">Creaci\u00f3n y edici\u00f3n de enlaces<\/a><\/strong>. La URL de destino no tiene mucha importancia para un p\u00edxel, pero es recomendable que apunte a algo l\u00f3gico, como tu p\u00e1gina de inicio, por si alguien visita la URL directamente.<\/li>\n<li>Conjunto <strong>Tipo de redirecci\u00f3n<\/strong> a <strong>P\u00edxel de seguimiento<\/strong>.<\/li>\n<li>Elige un nombre de archivo f\u00e1cil de recordar, como <code>\/noticias-n\u00famero-42<\/code> para que puedas identificarlo en los informes.<\/li>\n<li>Guarda el enlace.<\/li>\n<li>Copia la URL simplificada y util\u00edzala como <code>src<\/code> atributo en un <code>&lt;img&gt;<\/code> etiqueta en tu correo electr\u00f3nico o en tu p\u00e1gina.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-other-features\"><a href=\"#combining-with-other-features\">Combinaci\u00f3n con otras funciones<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los p\u00edxeles de seguimiento suelen utilizarse de forma independiente; no hay ning\u00fan destino al que dirigirlos, ni para el que realizar rotaciones o pruebas A\/B. Sin embargo, s\u00ed que funcionan con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/how-to-turn-off-click-tracking\/\">Modos de seguimiento de clics<\/a><\/strong> \u2014 Los \u00abpixel hits\u00bb se registran con el mismo nivel de detalle que los clics normales;<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/bot-and-ip-filtering\/\">Filtrado de bots y direcciones IP<\/a><\/strong> \u2014 excluye las solicitudes autom\u00e1ticas de tus recuentos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los enlaces de p\u00edxeles no se combinan con <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/expiring-your-pretty-links\/\">Caducidad<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/geographic-redirects\/\">Dirigi\u00e9ndose a<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/link-rotations\/\">Rotaci\u00f3n<\/a><\/strong>o <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/split-testing\/\">Pruebas A\/B<\/a><\/strong> \u2014 La respuesta del p\u00edxel no tiene ninguna URL de destino a la que redirigir, retirar o rotar.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un p\u00edxel de seguimiento es un tipo especial de redirecci\u00f3n de Pretty Links que, en realidad, no redirige a nadie. En su lugar, muestra una imagen invisible de 1\u00d71 y registra la solicitud como un clic. Es un contador, no una herramienta de navegaci\u00f3n, y eso es lo que lo hace eficaz para medir las impresiones. C\u00f3mo funciona: cuando configuras la redirecci\u00f3n de un enlace\u2026<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[709],"ht-kb-tag":[],"class_list":["post-18766","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-redirects"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"A tracking pixel is a special Pretty Links redirect type that doesn&#039;t actually redirect anyone. 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