{"id":18741,"date":"2026-07-10T03:18:07","date_gmt":"2026-07-10T09:18:07","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18741"},"modified":"2026-07-20T05:37:22","modified_gmt":"2026-07-20T11:37:22","slug":"utms-overview","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/es\/docs\/utms-overview\/","title":{"rendered":"Descripci\u00f3n general de los UTM"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Disponible en el plan \u00abSuper Affiliate\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los par\u00e1metros UTM sirven para indicar a las herramientas de an\u00e1lisis \u2014como Google Analytics, Plausible, Fathom, Matomo y casi todos los paneles de control que existen\u2014 qu\u00e9 campa\u00f1a, qu\u00e9 canal y qu\u00e9 enlace concreto ha generado una visita. El complemento UTMs te ahorra la molestia de crearlos manualmente, ya que sustituye la edici\u00f3n manual de las URL por un formulario sencillo.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Nota:<\/strong> Este complemento solo est\u00e1 disponible con el plan \u00abSuper Affiliate\u00bb. Si tienes cualquier otro plan, puedes <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">Actualiza tu plan de Pretty Links<\/a> para utilizarlo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a3f90b9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a3f90b9f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem-with-hand-typed-utms\"><a href=\"#the-problem-with-hand-typed-utms\">El problema de los UTM introducidos manualmente<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si alguna vez has creado a mano una URL con par\u00e1metros UTM, ya conoces los problemas que pueden surgir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valores incoherentes<\/strong> \u2014 \u201cEmail\u201d en un enlace, \u201cemail\u201d en otro y \u201cEMAIL\u201d en un tercero. Para las herramientas de an\u00e1lisis, se trata de tres fuentes diferentes;<\/li>\n<li><strong>Errores tipogr\u00e1ficos<\/strong> \u2014 <code>?utm_source=bolet\u00edn<\/code> permanece en tus datos para siempre;<\/li>\n<li><strong>Delimitadores incorrectos<\/strong> \u2014 <code>&<\/code> en lugar de <code>?<\/code> para el primer par\u00e1metro, falta <code>&<\/code> entre par\u00e1metros, doble <code>?<\/code>;<\/li>\n<li><strong>Par\u00e1metros olvidados<\/strong> \u2014 Quer\u00edas a\u00f1adir una etiqueta al enlace, pero, por error, copiaste y pegaste la URL sin formato en tu publicaci\u00f3n;<\/li>\n<li><strong>URL ya etiquetadas<\/strong> \u2014 Si a\u00f1ades par\u00e1metros UTM a una URL que ya los contiene, acabar\u00e1s teniendo valores de par\u00e1metros contradictorios.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si se trata de un solo enlace, puedes arregl\u00e1rtelas. Pero si hay cien enlaces de campa\u00f1a repartidos entre entradas de blog, redes sociales, correos electr\u00f3nicos y biograf\u00edas, la asignaci\u00f3n manual de par\u00e1metros UTM es la receta perfecta para que los datos anal\u00edticos sean confusos, lo que a su vez lleva a tomar decisiones err\u00f3neas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a3f91032&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a3f91032\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-utms-add-on-does\"><a href=\"#what-the-utms-add-on-does\">Qu\u00e9 hace el complemento UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El complemento UTMs a\u00f1ade un <strong>UTM<\/strong> pesta\u00f1a del editor de Pretty Link. En ella encontrar\u00e1s un formulario con un campo por cada par\u00e1metro UTM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fuente (obligatorio);<\/li>\n<li>Medio (obligatorio);<\/li>\n<li>Nombre (obligatorio) \u2014 corresponde a <code>utm_campaign<\/code>;<\/li>\n<li>Contenido (opcional);<\/li>\n<li>ID (opcional) \u2014 corresponde a <code>utm_id<\/code>;<\/li>\n<li>T\u00e9rmino (opcional).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Rellena los campos, guarda el enlace y Pretty Links los integra autom\u00e1ticamente en la URL de destino. Sin necesidad de hacerlo manualmente. <code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code> edici\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-matters\"><a href=\"#why-this-matters\">Por qu\u00e9 es importante<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistent-values\"><a href=\"#consistent-values\">Valores coherentes<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dado que los valores proceden de los campos de un formulario, puedes copiarlos y pegarlos de un enlace a otro sin preocuparte por las variaciones en may\u00fasculas, min\u00fasculas o espacios. \u201cBolet\u00edn\u201d sigue siendo \u201cBolet\u00edn\u201d en todas partes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"no-typos-in-the-url-itself\"><a href=\"#no-typos-in-the-url-itself\">No hay errores ortogr\u00e1ficos en la propia URL<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes cometer un error al escribir un valor en el formulario, pero no puedes estropear la URL. La estructura (<code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code>) se genera correctamente en todo momento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"already-tagged-url-pretty-links-handles-it\"><a href=\"#already-tagged-url-pretty-links-handles-it\">\u00bfUna URL ya etiquetada? Pretty Links se encarga de ello<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si la URL de destino ya contiene par\u00e1metros UTM, el editor los detecta y los incorpora al formulario al abrir el enlace. Puedes revisarlos, modificarlos y volver a guardarlos sin que se produzcan par\u00e1metros duplicados o conflictivos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a3f91605&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a3f91605\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-where-it-doesnt-apply\"><a href=\"#hidden-where-it-doesnt-apply\">Oculto donde no es aplicable<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los \u00abPretty Links\u00bb de tipo p\u00edxel (aquellos que activan un p\u00edxel de seguimiento en lugar de redirigir) no tienen una URL de destino que etiquetar, por lo que la pesta\u00f1a \u00abUTM\u00bb se oculta autom\u00e1ticamente en esos enlaces. Sin desorden, sin confusi\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"works-with-the-rest-of-your-stack\"><a href=\"#works-with-the-rest-of-your-stack\">Funciona con el resto de tu pila<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La URL combinada es una URL normal con par\u00e1metros UTM normales. Sea cual sea la herramienta de an\u00e1lisis que utilices \u2014GA4, Plausible, Fathom, Matomo o incluso tu CRM\u2014, detectar\u00e1 los par\u00e1metros del mismo modo que lo har\u00eda si hubieras etiquetado la URL manualmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-it\"><a href=\"#when-to-use-it\">Cu\u00e1ndo utilizarlo<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliza el complemento UTMs siempre que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Llevas a cabo varias campa\u00f1as y necesitas atribuir el tr\u00e1fico correctamente;<\/li>\n<li>Publicas contenido en varios canales (blog, redes sociales, correo electr\u00f3nico, socios) y quieres saber cu\u00e1l de ellos genera m\u00e1s conversiones;<\/li>\n<li>Env\u00edas enlaces a compa\u00f1eros de equipo o colaboradores y quieres garantizar que el etiquetado sea coherente;<\/li>\n<li>\u00bfAlguna vez te has fijado en un informe de campa\u00f1as de Google Analytics y has intentado entender los valores inconsistentes de \u00abfuente\u00bb y \u00abmedio\u00bb?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Probablemente no lo necesites si:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Siempre generas tr\u00e1fico desde una sola fuente (y no te preocupa la atribuci\u00f3n por canal);<\/li>\n<li>Utilizas exclusivamente enlaces directos, sin etiquetas;<\/li>\n<li>La gesti\u00f3n del etiquetado UTM se lleva a cabo en un nivel diferente (algunos equipos lo hacen en la herramienta de correo electr\u00f3nico o en el programador de redes sociales).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pero si, de todos modos, tienes el plan Super Affiliate, no hay motivo para no utilizarlo. Es m\u00e1s r\u00e1pido que escribir los c\u00f3digos UTM a mano, incluso si solo lo usas de vez en cuando.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a3f91b57&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a3f91b57\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-start\"><a href=\"#where-to-start\">Por d\u00f3nde empezar<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abre cualquier \u00abPretty Link\u00bb existente y busca el nuevo <strong>UTM<\/strong> pesta\u00f1a, rellena los campos y guarda. Ya est\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obtener una gu\u00eda paso a paso campo por campo con ejemplos, consulta <strong><a href=\"https:\/\/prettylinks.com\/es\/docs\/using-the-utm-builder\/\">C\u00f3mo utilizar el generador de UTM<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. 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