{"id":18739,"date":"2026-07-10T03:18:02","date_gmt":"2026-07-10T09:18:02","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18739"},"modified":"2026-07-20T05:37:19","modified_gmt":"2026-07-20T11:37:19","slug":"using-the-utm-builder","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/es\/docs\/using-the-utm-builder\/","title":{"rendered":"C\u00f3mo utilizar el generador de UTM"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Disponible en el plan \u00abSuper Affiliate\u00bb.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El generador de UTM se encuentra en un <strong>UTM<\/strong> pesta\u00f1a que aparece en la pantalla de edici\u00f3n de cada Pretty Link. En esta p\u00e1gina se explican uno a uno los campos, para qu\u00e9 sirven y se ofrecen algunos ejemplos de valores para que puedas empezar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a855767531db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a855767531db\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opening-the-utm-tab\"><a href=\"#opening-the-utm-tab\">Abrir la pesta\u00f1a \u00abUTM\u00bb<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir a <strong>Cuadro de mandos &gt; Pretty Links &gt; Pretty Links<\/strong>.<\/li>\n<li>Abre cualquier enlace (o crea uno nuevo).<\/li>\n<li>Haga clic en el bot\u00f3n <strong>UTM<\/strong> pesta\u00f1a del editor.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">La pesta\u00f1a no aparece en los enlaces de tipo \u00abp\u00edxel\u00bb, ya que los p\u00edxeles no tienen una URL de destino a la que asociarla. Para cualquier otro tipo de redirecci\u00f3n \u2014301, 302, 307, splash, etc.\u2014, la pesta\u00f1a est\u00e1 disponible.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85576753579&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85576753579\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-fields\"><a href=\"#the-fields\">Los campos<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"source-required\"><a href=\"#source-required\">Fuente (obligatorio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_source<\/code> \u2014 de d\u00f3nde procede el tr\u00e1fico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utiliza un valor breve, en min\u00fasculas y que sea siempre el mismo. El sitio web o la plataforma que remite al visitante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>bolet\u00edn informativo<\/code>;<\/li>\n<li><code>Twitter<\/code>;<\/li>\n<li><code>instagram<\/code>;<\/li>\n<li><code>LinkedIn<\/code>;<\/li>\n<li><code>blog de socios<\/code>;<\/li>\n<li><code>youtube<\/code>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medium-required\"><a href=\"#medium-required\">Medio (obligatorio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_medium<\/code> \u2014 el tipo de canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta es la <em>tipo<\/em> de la fuente, no la fuente concreta en s\u00ed misma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>correo electr\u00f3nico<\/code>;<\/li>\n<li><code>social<\/code>;<\/li>\n<li><code>cpc<\/code> (b\u00fasqueda de pago);<\/li>\n<li><code>pantalla<\/code> (anuncios publicitarios);<\/li>\n<li><code>derivaci\u00f3n<\/code>;<\/li>\n<li><code>afiliado<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo t\u00edpico: fuente = <code>bolet\u00edn informativo<\/code>, medio = <code>correo electr\u00f3nico<\/code>. O bien source = <code>Twitter<\/code>, medio = <code>social<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"name-required\"><a href=\"#name-required\">Nombre (obligatorio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_campaign<\/code> \u2014 la campa\u00f1a concreta a la que pertenece este enlace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>rebajas-de-primavera-2026<\/code>;<\/li>\n<li><code>lanzamiento-del-curso-en-mayo<\/code>;<\/li>\n<li><code>Viernes Negro<\/code>;<\/li>\n<li><code>resumen-de-programas-de-afiliados-c\u00e1maras<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Elige una convenci\u00f3n de nomenclatura y c\u00ed\u00f1ete a ella. Guiones entre palabras, min\u00fasculas, el a\u00f1o si es relevante. La coherencia en este aspecto te resultar\u00e1 muy \u00fatil cuando revises los informes de campa\u00f1a dentro de seis meses.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85576753cfd&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85576753cfd\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-optional\"><a href=\"#content-optional\">Contenido (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_content<\/code> \u2014 distingue entre enlaces similares que apuntan al mismo destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Resulta especialmente \u00fatil cuando hay varios enlaces dentro de la misma campa\u00f1a y quieres saber en cu\u00e1l se ha hecho clic. Ejemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dos llamadas a la acci\u00f3n en el mismo correo electr\u00f3nico: <code>bot\u00f3n-de-encabezado<\/code> vs <code>bot\u00f3n de pie de p\u00e1gina<\/code>;<\/li>\n<li>Dos anuncios con la misma URL de destino: <code>ad-blue<\/code> vs <code>ad-red<\/code>;<\/li>\n<li>Enlace de imagen frente a enlace de texto en una entrada: <code>imagen<\/code> vs <code>texto<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Omite este campo si solo tienes un enlace por destino y por campa\u00f1a; no aporta informaci\u00f3n relevante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-optional\"><a href=\"#id-optional\">ID (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_id<\/code> \u2014 un identificador num\u00e9rico o una cadena de caracteres que identifica la campa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algunas configuraciones avanzadas de GA4 y algunas plataformas publicitarias requieren un identificador de campa\u00f1a adem\u00e1s del nombre de la campa\u00f1a. Si tu entorno lo utiliza, rell\u00e9nalo. Si no es as\u00ed (en la mayor\u00eda de los casos no lo es), d\u00e9jalo en blanco.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"term-optional\"><a href=\"#term-optional\">T\u00e9rmino (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_term<\/code> \u2014 utilizado tradicionalmente para las palabras clave de la b\u00fasqueda de pago.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si est\u00e1s etiquetando un anuncio de b\u00fasqueda de pago y quieres a\u00f1adir la palabra clave que gener\u00f3 el clic, aqu\u00ed es donde debes introducirla. Ejemplo: <code>t\u00e9rmino=zapatillas de correr<\/code>. En la mayor\u00eda de los dem\u00e1s casos de uso, este campo se deja en blanco.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8557675425a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8557675425a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saving-and-what-happens-next\"><a href=\"#saving-and-what-happens-next\">Ahorrar y qu\u00e9 pasa despu\u00e9s<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Haga clic en <strong>Guardar<\/strong>. Pretty Links integra los par\u00e1metros UTM en tu URL de destino. Si el destino fuera:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026y estableces source = <code>bolet\u00edn informativo<\/code>, medio = <code>correo electr\u00f3nico<\/code>, nombre = <code>rebajas-de-primavera-2026<\/code>, la URL queda as\u00ed:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un visitante hace clic en tu enlace corto, se le redirige a la URL combinada con todos los par\u00e1metros UTM incluidos. Tu herramienta de an\u00e1lisis los detecta y atribuye la visita correctamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"editing-existing-utms\"><a href=\"#editing-existing-utms\">Edici\u00f3n de UTM existentes<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si abres cualquier enlace con UTM ya guardados, el formulario se rellenar\u00e1 autom\u00e1ticamente con los valores que est\u00e9n configurados en ese momento. Puedes editar cualquier campo y volver a guardarlo; Pretty Links reescribe la URL combinada cada vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"urls-that-already-have-utms\"><a href=\"#urls-that-already-have-utms\">URL que ya contienen par\u00e1metros UTM<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si la URL de destino ya incluye par\u00e1metros UTM (quiz\u00e1 hayas copiado y pegado una URL etiquetada de alg\u00fan sitio), Pretty Links los detecta al abrir la pesta\u00f1a \u00abUTM\u00bb del enlace y los introduce en el formulario. Podr\u00e1s ver exactamente qu\u00e9 est\u00e1 etiquetado, ajustarlo seg\u00fan sea necesario y guardarlo sin crear par\u00e1metros duplicados o conflictivos.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8557675475f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8557675475f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de enlaces \u2014 Pesta\u00f1a \u00abSeguimiento UTM\u00bb\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-clean-utm-data\"><a href=\"#tips-for-clean-utm-data\">Consejos para obtener datos UTM limpios<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Escribe todo en min\u00fasculas.<\/strong> Las herramientas de an\u00e1lisis distinguen entre may\u00fasculas y min\u00fasculas: <code>Bolet\u00edn informativo<\/code> y <code>bolet\u00edn informativo<\/code> son fuentes diferentes;<\/li>\n<li><strong>Utiliza guiones, no espacios ni guiones bajos.<\/strong> <code>rebajas-de-primavera-2026<\/code> es m\u00e1s limpio que <code>rebajas de primavera de 2026<\/code> (que, al codificarse como URL, queda muy feo) o <code>rebajas_de_primavera_2026<\/code> (mezcla de convenciones en toda la web);<\/li>\n<li><strong>Elige una convenci\u00f3n de nomenclatura desde el principio y d\u00e9jala por escrito.<\/strong> Basta con una sola nota compartida que diga \u201clas campa\u00f1as son caja de kebab con el a\u00f1o\u201d para evitar que haya diferencias entre los compa\u00f1eros de equipo;<\/li>\n<li><strong>No etiquetes todo.<\/strong> El tr\u00e1fico org\u00e1nico directo no deber\u00eda incluir par\u00e1metros UTM. A\u00f1adir par\u00e1metros UTM a tus propios enlaces internos puede alterar la atribuci\u00f3n. Utiliza los par\u00e1metros UTM para <em>de salida<\/em> la promoci\u00f3n de tu contenido, no los enlaces entre p\u00e1ginas de tu propio sitio web;<\/li>\n<li><strong>Realizar auditor\u00edas peri\u00f3dicas.<\/strong> Una vez al trimestre, revisa el informe de campa\u00f1as de Google Analytics. Si detectas errores ortogr\u00e1ficos o valores incoherentes, busca el enlace de origen y corr\u00edgelo.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Disponible en el plan Super Affiliate. El generador de UTM se encuentra en la pesta\u00f1a \u00abUTM\u00bb de la pantalla de edici\u00f3n de cada Pretty Link. En esta p\u00e1gina se explican todos los campos, para qu\u00e9 sirven y se ofrecen algunos ejemplos de valores para que puedas empezar. C\u00f3mo abrir la pesta\u00f1a \u00abUTM\u00bb: Ve a Panel de control &gt; Pretty Links &gt; Pretty Links. 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