{"id":7048,"date":"2022-05-26T05:00:00","date_gmt":"2022-05-26T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7048"},"modified":"2022-04-06T20:30:52","modified_gmt":"2022-04-06T20:30:52","slug":"how-to-prevent-affiliate-marketing-fraud","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/","title":{"rendered":"Wie Sie Affiliate-Marketing-Betrug auf Ihrer Website verhindern k\u00f6nnen (3 Wege)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db8f9b51c1e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db8f9b51c1e\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#An_Introduction_to_Affiliate_Marketing_Fraud\" >Eine Einf\u00fchrung in Affiliate-Marketing-Betrug<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#How_to_Prevent_Affiliate_Marketing_Fraud_on_Your_Site_3_Ways\" >Wie Sie Affiliate-Marketing-Betrug auf Ihrer Website verhindern k\u00f6nnen (3 Wege)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#1_Cloak_Your_Links\" >1. Verbergen Sie Ihre Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#2_Evaluate_New_Affiliates\" >2. Neue Mitgliedsorganisationen evaluieren<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#3_Monitor_Affiliate_Links\" >3. Partnerlinks \u00fcberwachen<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-prevent-affiliate-marketing-fraud\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Als Affiliate-Vermarkter, <a href=\"https:\/\/prettylinks.com\/de\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ihre Online-Reputation<\/a> ist ein wichtiger Bestandteil Ihres Unternehmens. Das Letzte, was Sie wollen, ist, dass Ihre Website in Affiliate-Marketing-Betrug verwickelt wird, denn das kann Sie Geld kosten und es schwierig machen, auch in Zukunft ein seri\u00f6ses Programm zu betreiben.<\/p>\n\n\n\n<p>Die gute Nachricht ist, dass es Ma\u00dfnahmen gibt, die Sie ergreifen k\u00f6nnen, um Ihre Website zu sch\u00fctzen vor <a href=\"https:\/\/easyaffiliate.com\/blog\/why-affiliate-theft-could-hurt-your-program-and-how-to-stop-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Partnerdiebstahl<\/a>. Wenn Sie Ihre eigenen Links und die Ihrer Partner genau \u00fcberwachen, k\u00f6nnen Sie potenziellen Problemen zuvorkommen.<\/p>\n\n\n\n<p>In diesem Beitrag erkl\u00e4ren wir, was Affiliate-Marketing-Betrug ist und in welchen Varianten er auftreten kann. Anschlie\u00dfend stellen wir Ihnen drei M\u00f6glichkeiten vor, wie Sie diese Art von Aktivit\u00e4ten auf Ihrer Website verhindern k\u00f6nnen. Fangen wir an!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Affiliate_Marketing_Fraud\"><\/span>Eine Einf\u00fchrung in Affiliate-Marketing-Betrug<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate-Marketing-Betrug umfasst jede Art von Aktivit\u00e4t, die dazu dient <a href=\"https:\/\/easyaffiliate.com\/blog\/prevent-affiliate-fraud\/\" target=\"_blank\" rel=\"noreferrer noopener\">in betr\u00fcgerischer Absicht Provisionen kassieren<\/a>. Laut einer Studie in der Zeitschrift <a href=\"https:\/\/academic.oup.com\/cybersecurity\/article\/2\/1\/71\/2629557#62348104\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Zeitschrift f\u00fcr Cybersicherheit<\/a>Diese Aktivit\u00e4ten k\u00f6nnen f\u00fcr Einzelh\u00e4ndler, die ein Partnerprogramm nutzen, erhebliche finanzielle Folgen haben.<\/p>\n\n\n\n<p>Diese Art von Betrug kann in verschiedenen Formen auftreten. Eine der h\u00e4ufigsten Formen ist das \"Cookie Stuffing\". Bei dieser Technik platziert ein Partner eine gro\u00dfe Anzahl von <a href=\"https:\/\/prettylinks.com\/de\/blog\/cookieless-future-for-affiliate-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drittanbieter-Cookies<\/a> f\u00fcr verschiedene Einzelh\u00e4ndler im Browser des Besuchers. Dies f\u00fchrt zu mehreren Provisionen f\u00fcr den Betr\u00fcger, wenn der Besucher einen Kauf auf einer dieser Websites t\u00e4tigt.<\/p>\n\n\n\n<p>Eine andere Taktik besteht darin, Klicks von der Website eines ehrlichen Partners umzuleiten. Die Nutzer werden auf die Website des b\u00f6sen Akteurs umgeleitet, der dann eine Gutschrift f\u00fcr alle get\u00e4tigten K\u00e4ufe erh\u00e4lt.<\/p>\n\n\n\n<p>Eine weitere Form des Affiliate-Betrugs ist die Verwendung einer gestohlenen Kreditkarte. Der Betr\u00fcger verwendet die gestohlene Karte, um einen Kauf \u00fcber seine eigenen Affiliate-Links zu t\u00e4tigen. In vielen F\u00e4llen haben Sie die Provision bereits ausgezahlt, bevor Sie merken, dass Sie betrogen wurden.<\/p>\n\n\n\n<p>Wenn Sie in einen Betrug verwickelt sind, m\u00fcssen Sie nicht nur finanzielle Einbu\u00dfen hinnehmen, sondern haben es m\u00f6glicherweise auch schwerer <a href=\"https:\/\/easyaffiliate.com\/blog\/find-the-right-affiliates-to-market-your-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anwerbung hochwertiger Partner<\/a>. Schlechte Nachrichten verbreiten sich schnell, und wenn ehrliche Partner durch Ihr Programm Provisionen verpasst haben, werden sie dies wahrscheinlich mit ihren Kollegen teilen.<\/p>\n\n\n\n<p>Im Falle von Kreditkartenbetrug kann es zu Problemen mit Ihrem Zahlungsdienstleister kommen. Da dieser am Ende betr\u00fcgerische Geb\u00fchren erstatten muss, kann es schwierig sein, ihn davon zu \u00fcberzeugen, weiter mit Ihnen zusammenzuarbeiten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Prevent_Affiliate_Marketing_Fraud_on_Your_Site_3_Ways\"><\/span>Wie Sie Affiliate-Marketing-Betrug auf Ihrer Website verhindern k\u00f6nnen (3 Wege)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Auch wenn die Bedrohung durch Betrug be\u00e4ngstigend sein kann, gibt es einige M\u00f6glichkeiten, sich zu sch\u00fctzen. Schauen wir uns diese Strategien einmal genauer an. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cloak_Your_Links\"><\/span>1. Verbergen Sie Ihre Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/de\/blog\/link-cloaking-guide-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">Link-Cloaking<\/a> ist die Verk\u00fcrzung und Kennzeichnung Ihrer URLs. Dies wird h\u00e4ufig verwendet, um lange Links weniger umst\u00e4ndlich zu gestalten und zu merken. Das Cloaking kann jedoch auch zum Schutz Ihrer Partner beitragen, indem es deren Partner-ID verschleiert. Wenn diese Informationen verborgen sind, ist es weniger wahrscheinlich, dass Betr\u00fcger Provisionen abzweigen k\u00f6nnen.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unser PrettyLinks-Plugin<\/a> erm\u00f6glicht es Ihnen, Ihre Links einfach zu tarnen. Sobald Sie unser Plugin installiert und aktiviert haben, navigieren Sie zu <em>PrettyLinks &gt; Neu hinzuf\u00fcgen<\/em> von Ihrem WordPress-Dashboard aus:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1418\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cloaked-link.png\" alt=\"Wie man Affiliate-Marketing-Betrug mit getarnten Links verhindert.\" class=\"wp-image-7049\" style=\"width:800px;height:202px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cloaked-link.png 1418w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cloaked-link-300x85.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cloaked-link-1024x292.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cloaked-link-768x219.png 768w\" sizes=\"auto, (max-width: 1418px) 100vw, 1418px\" \/><\/figure>\n\n\n\n<p>Auf diesem Bildschirm k\u00f6nnen Sie den Typ der Weiterleitung ausw\u00e4hlen und den Link eingeben, den Sie tarnen m\u00f6chten. In der <em>H\u00fcbscher Link<\/em> Feld k\u00f6nnen Sie Ihren getarnten Link eingeben. Wenn Sie mit dem Aussehen Ihres Links zufrieden sind, klicken Sie auf die Schaltfl\u00e4che <em>Update<\/em> um sie zu speichern.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Evaluate_New_Affiliates\"><\/span>2. Neue Mitgliedsorganisationen evaluieren<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Wenn Sie Folgendes mitbringen <a href=\"https:\/\/prettylinks.com\/de\/blog\/what-to-look-for-in-affiliate-partners\/\" target=\"_blank\" rel=\"noreferrer noopener\">neue Mitgliedsorganisationen<\/a> Wenn Sie neue Partner in Ihr Programm aufnehmen, wirkt sich deren Verhalten letztlich auf Ihre Marke aus. Daher ist es eine gute Idee, bei der Aufnahme neuer Partner einige Nachforschungen anzustellen.<\/p>\n\n\n\n<p>Der erste Schritt besteht darin, ihre Websites zu \u00fcberpr\u00fcfen. Wenn Sie sehen, dass sie dazu neigen, eine gro\u00dfe Vielfalt an Produkten ohne erkennbare Nische zu vermarkten, ist das ein Warnsignal. Das ist zwar nicht unbedingt ein Hinweis auf Betrug, aber Sie werden sie wahrscheinlich nicht in Ihrem Netzwerk haben wollen.<\/p>\n\n\n\n<p>Ein weiterer m\u00f6glicher Grund zur Sorge ist, wenn der Partner keine E-Mail-Adresse hat, die zur URL seiner Website passt. Wenn sie eine allgemeine Gmail- oder Yahoo-Adresse verwenden, sollten Sie mit Vorsicht vorgehen.<\/p>\n\n\n\n<p>Wenn Sie Ihre Hausaufgaben gemacht haben, k\u00f6nnen Sie die <a href=\"http:\/\/easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a> um Ihre neuen Mitgliedsorganisationen zu genehmigen:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1341\" height=\"405\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/easy-affiliate.png\" alt=\"Das Easy Affiliate-Plugin f\u00fcr WordPress.\" class=\"wp-image-7050\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/easy-affiliate.png 1341w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/easy-affiliate-300x91.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/easy-affiliate-1024x309.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/easy-affiliate-768x232.png 768w\" sizes=\"auto, (max-width: 1341px) 100vw, 1341px\" \/><\/figure>\n\n\n\n<p>Mit diesem Plugin k\u00f6nnen Sie ein selbstgehostetes Partnerprogramm einrichten und Ihre Mitglieder effizienter verwalten. Au\u00dferdem verf\u00fcgt es \u00fcber ein fortschrittliches Sicherheitssystem, um sicherzustellen, dass Ihr Programm vor Cyberangriffen gesch\u00fctzt ist. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Monitor_Affiliate_Links\"><\/span>3. Partnerlinks \u00fcberwachen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um dem Affiliate-Marketing-Betrug einen Schritt voraus zu sein, m\u00fcssen Sie wissen, woher Ihre Besucher tats\u00e4chlich kommen. Wie bereits erw\u00e4hnt, k\u00f6nnen Betr\u00fcger es so aussehen lassen, als k\u00e4men die Klicks \u00fcber ihre Links. Wenn Sie einen Verdacht bez\u00fcglich eines bestimmten Partners haben, k\u00f6nnen Sie dessen Links \u00fcberwachen, um herauszufinden, ob die Klicks legitim sind.<\/p>\n\n\n\n<p>Auch hier k\u00f6nnen Sie diese Aufgabe mit dem Easy Affiliate-Plugin erledigen. In der <em>Tochtergesellschaften<\/em> Dashboard sehen Sie eine Liste Ihrer Mitglieder sowie deren Klicks und Provisionen:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1425\" height=\"402\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/affiliate-dashboard.png\" alt=\"Das Armaturenbrett der Partner in Easy Affiliate.\" class=\"wp-image-7051\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/affiliate-dashboard.png 1425w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/affiliate-dashboard-300x85.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/affiliate-dashboard-1024x289.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/affiliate-dashboard-768x217.png 768w\" sizes=\"auto, (max-width: 1425px) 100vw, 1425px\" \/><\/figure>\n\n\n\n<p>Wenn Sie einen pl\u00f6tzlichen Anstieg der Aktivit\u00e4t bemerken, sollten Sie weitere Nachforschungen anstellen. F\u00fcr zus\u00e4tzliche Sicherheit bietet Easy Affiliate sogar eine <a href=\"https:\/\/easyaffiliate.com\/docs\/fraud-prevention-add-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">Add-on zur Betrugspr\u00e4vention<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Sie in einen Affiliate-Marketing-Betrug verwickelt sind, kann das f\u00fcr Ihren Online-Ruf verheerend sein. Zum Gl\u00fcck k\u00f6nnen Sie sich und Ihr Unternehmen vor einer m\u00f6glichen Katastrophe sch\u00fctzen, indem Sie proaktiv handeln.<\/p>\n\n\n\n<p>Lassen Sie uns die drei Tipps rekapitulieren, die wir zur Verhinderung von Affiliate-Marketing-Diebstahl gegeben haben:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Verbergen Sie Ihre Links, indem Sie <a href=\"https:\/\/prettylinks.com\/de\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/li>\n\n\n\n<li>Bewerten Sie neue Mitgliedsorganisationen mit <a href=\"http:\/\/easyaffilate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a>.<\/li>\n\n\n\n<li>\u00dcberwachen Sie die Aktivit\u00e4t der Partnerlinks, um sicherzustellen, dass die Klicks legitim sind. <\/li>\n<\/ol>\n\n\n\n<p><em>Haben Sie noch Fragen<\/em>tionen <em>oder Bedenken<\/em> <em>\u00fcber Affiliate-Marketing-Betrug<\/em>? Lassen Sie es uns in den Kommentaren unten wissen!<\/p>\n\n\n\n<p>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie uns auf <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Und vergessen Sie nicht, unseren Newsletter zu abonnieren!<\/p>","protected":false},"excerpt":{"rendered":"<p>Als Affiliate-Vermarkter ist Ihr Online-Ruf ein wichtiger Bestandteil Ihres Unternehmens. Das Letzte, was Sie wollen, ist, dass Ihre Website in Affiliate-Marketing-Betrug verwickelt wird, denn das kann Sie Geld kosten und es schwierig machen, auch in Zukunft ein seri\u00f6ses Programm zu betreiben. Die gute Nachricht ist, es gibt...<\/p>","protected":false},"author":11450,"featured_media":8511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[57,47],"tags":[476,18,325,477,384],"class_list":["post-7048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","category-how-tos","tag-affiliate-fraud","tag-affiliate-marketing","tag-affiliate-program","tag-commissions","tag-link-cloaking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliate marketing fraud can cost you money and damage your reputation. 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