{"id":6154,"date":"2021-08-12T06:45:00","date_gmt":"2021-08-12T06:45:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6154"},"modified":"2021-08-12T09:49:49","modified_gmt":"2021-08-12T09:49:49","slug":"shopify-e-commerce-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/","title":{"rendered":"Wie Sie Ihr eCommerce-Gesch\u00e4ft mit Shopify aufbauen (in 5 Schritten)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbda600d863\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbda600d863\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#An_Introduction_to_Shopify\" >Eine Einf\u00fchrung in Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#How_to_Build_Your_eCommerce_Business_With_Shopify_In_5_Steps\" >Wie Sie Ihr eCommerce-Gesch\u00e4ft mit Shopify aufbauen (in 5 Schritten)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Step_1_Create_a_Shopify_Account_and_Name_Your_Store\" >Schritt 1 Erstellen Sie ein Shopify-Konto und benennen Sie Ihren Shop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Step_2_Add_Products_to_Your_Store\" >Schritt 2 Produkte zu Ihrem Shop hinzuf\u00fcgen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Step_3_Choose_a_Theme_and_Customize_Your_Shopify_Store\" >Schritt 3 W\u00e4hlen Sie ein Thema und passen Sie Ihren Shopify-Shop an<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Step_4_Configure_Your_Tax_Payment_and_Shipping_Options\" >Schritt 4 Konfigurieren Sie Ihre Steuer-, Zahlungs- und Versandoptionen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Step_5_Launch_Your_Store\" >Schritt 5 Starten Sie Ihren Shop<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/de\/blog\/shopify-e-commerce-business\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a target=\"_blank\" href=\"http:\/\/shopify.com\" rel=\"noreferrer noopener\">Shopify<\/a>&nbsp;ist eine hervorragende Plattform f\u00fcr eCommerce-Unternehmer. Als All-inclusive-L\u00f6sung mit vielen Tools, die Ihnen helfen, Ihr Gesch\u00e4ft zu vergr\u00f6\u00dfern, ist es kein Wunder, dass&nbsp;<a href=\"https:\/\/www.shopify.com\/about\/economic-impact\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00fcber eine Million Unternehmen nutzen es<\/a>. Vielleicht fragen Sie sich jedoch, wie Sie anfangen sollen.<\/p>\n\n\n\n<p>Gl\u00fccklicherweise bietet Shopify viele M\u00f6glichkeiten, ein erfolgreiches Unternehmen zu gr\u00fcnden. Egal, ob Sie Produkte oder Dienstleistungen verkaufen m\u00f6chten, online oder pers\u00f6nlich, Sie werden wahrscheinlich L\u00f6sungen finden, die Ihnen auf Ihrem Weg helfen k\u00f6nnen.<\/p>\n\n\n\n<p>In diesem Beitrag stellen wir Ihnen Shopify vor und heben die Funktionen hervor, die Sie am hilfreichsten finden k\u00f6nnten. Anschlie\u00dfend zeigen wir Ihnen, wie Sie Ihren eCommerce-Shop in f\u00fcnf Schritten aufbauen k\u00f6nnen. Legen wir los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Shopify\"><\/span>Eine Einf\u00fchrung in Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> ist eine eCommerce-Plattform, die Unternehmern viel zu bieten hat. Ganz gleich, ob Sie physische Gegenst\u00e4nde, digitale Produkte oder sogar Dienstleistungen verkaufen, Sie k\u00f6nnen diese L\u00f6sung nutzen, um ein Online-Schaufenster zu erstellen.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-1024x375.png\" alt=\"Die Shopify-Website.\" class=\"wp-image-6209\" width=\"800\" height=\"293\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-1024x375.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-300x110.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website-768x281.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-website.png 1485w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Shopify verf\u00fcgt \u00fcber viele Funktionen, die es f\u00fcr Sie zu einer besseren Wahl machen k\u00f6nnen als andere Optionen. Zum Beispiel k\u00f6nnen die robusten Berichts- und Analysefunktionen die Planung und Verfolgung der Finanzen erheblich erleichtern:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-analytics-1024x464.png\" alt=\"Das Dashboard von Shopify f\u00fcr Analysen.\" class=\"wp-image-6155\" width=\"800\" height=\"380\"\/><\/figure><\/div>\n\n\n\n<p>Wenn Sie auch ein station\u00e4res Gesch\u00e4ft haben, bietet Shopify eine effektive Integration, indem es einen Point of Sale (POS) anbietet, mit dem Sie nahtlos zwischen Ihren physischen und virtuellen Schaufenstern arbeiten k\u00f6nnen. Sie k\u00f6nnen sogar das mobile POS nutzen, wenn Sie unterwegs sind.<\/p>\n\n\n\n<p>Ein weiterer Vorteil der eCommerce-Plattform ist, dass sie unglaublich einfach zu bedienen ist. Wenn Sie bereits auf einer anderen Website verkaufen, <a href=\"https:\/\/help.shopify.com\/en\/manual\/migrating-to-shopify\/getting-started\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Umstellung auf Shopify<\/a> ist eine einfache Angelegenheit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_Your_eCommerce_Business_With_Shopify_In_5_Steps\"><\/span>Wie Sie Ihr eCommerce-Gesch\u00e4ft mit Shopify aufbauen (in 5 Schritten)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nachdem wir nun die grundlegenden Elemente von Shopify behandelt haben, ist es an der Zeit, Ihren Shop einzurichten. In diesem Artikel gehen wir davon aus, dass Sie bereits einen Shop erstellt haben. <a href=\"https:\/\/prettylinks.com\/de\/blog\/growing-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gesch\u00e4ftsplan<\/a> und wissen, was Sie verkaufen werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_a_Shopify_Account_and_Name_Your_Store\"><\/span>Schritt 1: Erstellen Sie ein Shopify-Konto und benennen Sie Ihren Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify bietet eine <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">14 Tage kostenloser Test<\/a> die Sie f\u00fcr die ersten Schritte verwenden k\u00f6nnen. Sie werden aufgefordert, den Namen Ihres Shops einzugeben, der Teil der URL des Shops wird. Er wird etwa so lauten <em>IhrLaden.MyShopify.com<\/em>Sie k\u00f6nnen jedoch sp\u00e4ter eine benutzerdefinierte Dom\u00e4ne erwerben:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"417\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account.png\" alt=\"Erstellen Sie ein Shopify-Konto mit 14-t\u00e4giger Testphase \" class=\"wp-image-6206\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account.png 799w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-account-768x401.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnen ein paar Fragen zu Ihrem Unternehmen beantworten, damit Shopify Ihnen Vorschl\u00e4ge machen kann. Au\u00dferdem m\u00fcssen Sie eine Gesch\u00e4ftsadresse eingeben:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions.png\" alt=\"Fragen zur Shopify-Einrichtung.\" class=\"wp-image-6207\" width=\"800\" height=\"548\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions.png 944w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions-300x206.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-questions-768x526.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sobald Sie die Informationen ausgef\u00fcllt haben, k\u00f6nnen Sie w\u00e4hlen <em>Weiter<\/em>. Dies bringt Sie zum Dashboard Ihres Shops.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Add_Products_to_Your_Store\"><\/span>Schritt 2: Produkte zu Ihrem Shop hinzuf\u00fcgen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Als N\u00e4chstes k\u00f6nnen Sie damit beginnen, Artikel zu Ihrem Shop hinzuzuf\u00fcgen, indem Sie zu&nbsp;<em>Produkte &gt; Produkt hinzuf\u00fcgen<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-1024x386.png\" alt=\"Der Shopify-Produktbildschirm.\" class=\"wp-image-6210\" width=\"800\" height=\"302\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-1024x386.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-300x113.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page-768x290.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-page.png 1516w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Hier k\u00f6nnen Sie einen Produkttitel und eine Beschreibung hinzuf\u00fcgen. Versuchen Sie, mit dem Titel kurz zu beschreiben, worum es sich bei dem Produkt handelt, und verwenden Sie die Beschreibung, um weitere Details zu erl\u00e4utern:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product.png\" alt=\"Hinzuf\u00fcgen eines Produkttitels und einer Beschreibung.\" class=\"wp-image-6208\" width=\"800\" height=\"356\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product.png 978w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/add-shopify-product-768x342.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnen&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/products\/product-media\/add-media\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bilder hinzuf\u00fcgen<\/a>&nbsp;zu Ihrem Eintrag unter dem&nbsp;<em>Medien<\/em>&nbsp;Abschnitt. Klicken Sie auf den&nbsp;<em>Dateien hinzuf\u00fcgen<\/em>&nbsp;um eine Datei auf Ihrem Ger\u00e4t zu suchen. Es gibt auch eine Option zum Hinzuf\u00fcgen von Medien aus einer URL:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1.png\" alt=\"Das Medien-Upload-Fenster f\u00fcr Shopify-Produkte.\" class=\"wp-image-6211\" width=\"800\" height=\"338\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1.png 1001w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1-300x127.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-media-upload-1-768x325.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Als n\u00e4chstes k\u00f6nnen Sie Preisinformationen hinzuf\u00fcgen. Wenn das Produkt rabattiert ist, k\u00f6nnen Sie den urspr\u00fcnglichen Preis in das Feld&nbsp;<em>Zum Preis vergleichen<\/em>&nbsp;<a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a>. Endlich,&nbsp;<em>Kosten pro Artikel<\/em>&nbsp;hilft bei der Gewinnverfolgung:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing.png\" alt=\"Der Preisbereich des Shopify-Bildschirms f\u00fcr neue Produkte.\" class=\"wp-image-6212\" width=\"800\" height=\"359\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing.png 986w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-pricing-768x344.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>In der&nbsp;<em>Bestandsaufnahme<\/em>&nbsp;k\u00f6nnen Sie bei Bedarf eine SKU oder einen Strichcode hinzuf\u00fcgen. Sie k\u00f6nnen auch den aktuellen Bestand eines Artikels in das Feld&nbsp;<em>Verf\u00fcgbar<\/em>&nbsp;Feld:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory.png\" alt=\"Verfolgung des Produktbestands in Shopify.\" class=\"wp-image-6213\" width=\"800\" height=\"404\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory.png 987w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-inventory-768x388.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Wenn Sie in der Lage sind, Ihr Produkt schnell wieder aufzuf\u00fcllen, sollten Sie die Option <em>Verkauf fortsetzen, wenn nicht mehr vorr\u00e4tig<\/em> Option. Andernfalls wird der Artikel als ausverkauft markiert, wenn Ihr Bestand aufgebraucht ist.<\/p>\n\n\n\n<p>F\u00fcr physische Artikel m\u00fcssen Sie die Versandeinstellungen konfigurieren. Sie k\u00f6nnen das Gewicht Ihres Produkts eingeben, damit Shopify die Versandkosten berechnen kann. Wir empfehlen Ihnen au\u00dferdem, die Felder&nbsp;<em>Zollinformationen<\/em>&nbsp;wenn Sie international verkaufen:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping.png\" alt=\"Die Shopify-Versandoptionen.\" class=\"wp-image-6214\" width=\"800\" height=\"544\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping.png 864w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-300x204.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-768x522.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnen Varianten Ihrer Produkte hinzuf\u00fcgen, z. B. verschiedene Gr\u00f6\u00dfen oder Farben. Um zu beginnen, w\u00e4hlen Sie die <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unter&nbsp;<em>Varianten<\/em>&nbsp;und geben Sie die verf\u00fcgbaren Optionen ein:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1.png\" alt=\"Hinzuf\u00fcgen von Produktvarianten in Shopify.\" class=\"wp-image-6215\" width=\"800\" height=\"310\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1.png 943w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1-300x116.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-product-variants-1-768x297.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Vergessen Sie nicht, Medien-, Preis-, Bestands- und Versandinformationen f\u00fcr jede Variante hinzuzuf\u00fcgen. Wenn Sie fertig sind, klicken Sie auf die Schaltfl\u00e4che <em>Speichern Sie<\/em> Schaltfl\u00e4che. Sie k\u00f6nnen diesen Vorgang f\u00fcr so viele Produkte wiederholen, wie Sie m\u00f6chten.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Choose_a_Theme_and_Customize_Your_Shopify_Store\"><\/span>Schritt 3: W\u00e4hlen Sie ein Thema und passen Sie Ihren Shopify-Shop an<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shopify's Theme Store<\/a> bietet viele Designs, von denen Sie die meisten weiter anpassen k\u00f6nnen. Um loszulegen, navigieren Sie zu&nbsp;<em>Online-Shops &gt; Themen<\/em>und klicken Sie dann auf <em>Theme Store besuchen<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-1024x267.png\" alt=\"Die M\u00f6glichkeit, den Shopify Theme Store \u00fcber das Dashboard zu besuchen.\" class=\"wp-image-6216\" width=\"800\" height=\"208\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-1024x267.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-300x78.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store-768x200.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/visit-theme-store.png 1236w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnen es zwar sp\u00e4ter immer noch \u00e4ndern, aber es ist wichtig, dass Sie sich Zeit nehmen.&nbsp;<a target=\"_blank\" href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" rel=\"noreferrer noopener\">Auswahl einer <\/a><a href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">t<\/a><a target=\"_blank\" href=\"https:\/\/www.shopify.com\/blog\/64700741-how-to-pick-the-perfect-theme-for-your-shopify-store\" rel=\"noreferrer noopener\">H\u00e4m<\/a>Vielleicht sehen Sie sich ein paar an, bevor Sie sich entscheiden. Wenn Sie eine gefunden haben, die Ihnen gef\u00e4llt, w\u00e4hlen Sie die&nbsp;<em>Thema hinzuf\u00fcgen<\/em>&nbsp;Taste.&nbsp;<\/p>\n\n\n\n<p>Nach der Installation befinden Sie sich wieder auf Ihrem Dashboard, wo Sie mit den Anpassungen beginnen k\u00f6nnen. Klicken Sie zun\u00e4chst auf das Feld&nbsp;<em>Thema anpassen<\/em>&nbsp;Taste:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-1024x518.png\" alt=\"Anpassen eines Shopify-Themas.\" class=\"wp-image-6217\" width=\"800\" height=\"405\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-1024x518.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/customize-shopify-theme.png 1036w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sie k\u00f6nnen Ihre Seiten durch Ziehen und Ablegen der verschiedenen Abschnitte gestalten. Je nach Thema k\u00f6nnen Sie Diashows, vorgestellte Produkte und sogar eine&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/de\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" rel=\"noreferrer noopener\">E-Mail-Liste<\/a>&nbsp;einschreiben.<\/p>\n\n\n\n<p>Sie k\u00f6nnen auch&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/online-store\/menus-and-links\/understanding-navigation\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">die Navigation Ihres Shops anpassen<\/a>&nbsp;\u00fcber dieselbe Drag-and-Drop-Schnittstelle. Sie werden wahrscheinlich ein Men\u00fc in der Kopfzeile haben wollen, aber Sie k\u00f6nnen auch eines in der Fu\u00dfzeile platzieren. Vielleicht m\u00f6chten Sie eine Suchleiste einbauen, vor allem, wenn Sie ein gro\u00dfes Angebot haben.<\/p>\n\n\n\n<p>Sie k\u00f6nnen die Schriftarten und Farben des Themas an die&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/de\/blog\/create-stellar-personal-brand\/\" rel=\"noreferrer noopener\">Ihr Branding<\/a> unter dem <em>Theme-Einstellungen<\/em>&nbsp;Abschnitt:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-1024x474.png\" alt=\"Shopify Theme-Einstellungen.\" class=\"wp-image-6218\" width=\"800\" height=\"370\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-1024x474.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings-768x355.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-theme-settings.png 1517w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Auch in&nbsp;<em>Theme-Einstellungen<\/em>&nbsp;ist die M\u00f6glichkeit, Ihre Kassenseite individuell zu gestalten. Wenn Sie Ihr Logo und etwas Text hinzuf\u00fcgen, kann der Kassiervorgang koh\u00e4renter gestaltet werden. Sie k\u00f6nnten auch Folgendes in Erw\u00e4gung ziehen&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/customers\/customer-accounts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kundenkonten<\/a>&nbsp;und&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/orders\/abandoned-checkouts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">verlassener Wagen<\/a>&nbsp;Optionen.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Configure_Your_Tax_Payment_and_Shipping_Options\"><\/span>Schritt 4: Konfigurieren Sie Ihre Steuer-, Zahlungs- und Versandoptionen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shopify f\u00fchrt die meisten Steuerberechnungen automatisch durch, aber Sie sollten sich dennoch \u00fcber Ihre spezielle Situation informieren. Um \u00c4nderungen an den Standardsteuers\u00e4tzen vorzunehmen, k\u00f6nnen Sie zu&nbsp;<em>Einstellungen &gt; Steuern<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes.png\" alt=\"Die Shopify-Seite f\u00fcr Steuerberechnungen.\" class=\"wp-image-6219\" width=\"800\" height=\"411\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes.png 982w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes-300x154.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-taxes-768x394.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>W\u00e4hlen Sie Zahlungsgateways, indem Sie zu&nbsp;<em>Einstellungen &gt; Zahlungen<\/em>&nbsp;und w\u00e4hlen Sie die Optionen, die Sie anbieten m\u00f6chten. Sie k\u00f6nnen auch Folgendes einrichten&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/payments\/shopify-payments\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shopify-Zahlungen<\/a>die es Ihnen erm\u00f6glicht, die meisten Zahlungsarten schnell zu akzeptieren:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments.png\" alt=\" Einrichten von Shopify-Zahlungen.\" class=\"wp-image-6220\" width=\"800\" height=\"346\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments.png 1025w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments-300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-payments-768x332.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Schlie\u00dflich k\u00f6nnen Sie Ihre Versandoptionen konfigurieren. Um zu beginnen, gehen Sie zu <em>Einstellungen &gt; Versand und Lieferung<\/em>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery.png\" alt=\"Versand- und Lieferoptionen in Shopify.\" class=\"wp-image-6221\" width=\"800\" height=\"423\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery.png 942w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-shipping-delivery-768x406.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Es gibt&nbsp;<a href=\"https:\/\/www.shopify.com\/blog\/shipping-and-fulfillment\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mehrere Ans\u00e4tze f\u00fcr die Schifffahrt<\/a>und Sie m\u00fcssen m\u00f6glicherweise experimentieren, um herauszufinden, was f\u00fcr Sie am besten funktioniert. Sie k\u00f6nnen auf diesem Bildschirm sogar die lokale Abholung und Lieferung einrichten. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Launch_Your_Store\"><\/span>Schritt 5: Starten Sie Ihren Shop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sie k\u00f6nnen aber noch viel mehr tun, unter anderem&nbsp;<a href=\"https:\/\/help.shopify.com\/en\/manual\/reports-and-analytics\/shopify-reports\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Einrichtung der Analytik<\/a>&nbsp;und&nbsp;<a target=\"_blank\" href=\"https:\/\/prettylinks.com\/de\/blog\/build-an-seo-strategy-for-affiliate-marketing\/\" rel=\"noreferrer noopener\">Suchmaschinenoptimierung (SEO)<\/a>ist Ihr Shop fast fertig zum Start. Um ihn live zu schalten, k\u00f6nnen Sie zu folgenden Seiten navigieren&nbsp;<em>Online-Shop &gt; Pr\u00e4ferenzen<\/em>, scrollen Sie nach unten zu&nbsp;<em><a href=\"https:\/\/prettylinks.com\/go\/lastpass\/\" title=\"Last Pass Partnerlink\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Passwort<\/a> Schutz<\/em>und klicken Sie auf das Symbol&nbsp;<em>W\u00e4hlen Sie einen Plan<\/em>&nbsp;Link:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection.png\" alt=\"Wie man die Passwortseite in Shopify entfernt.\" class=\"wp-image-6222\" width=\"800\" height=\"353\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection.png 895w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection-300x132.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/shopify-password-protection-768x339.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Sobald Sie den Bestellvorgang abgeschlossen haben, k\u00f6nnen Sie die <a href=\"https:\/\/prettylinks.com\/go\/lastpass\/\" title=\"Last Pass Partnerlink\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Passwort<\/a> Seite. Herzlichen Gl\u00fcckwunsch! Sie sind offiziell f\u00fcr den Gesch\u00e4ftsverkehr ge\u00f6ffnet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a target=\"_blank\" href=\"http:\/\/shopify.com\" rel=\"noreferrer noopener\">Shopify<\/a>&nbsp;ist eine leistungsstarke E-Commerce-Plattform, die jedoch f\u00fcr Einsteiger etwas \u00fcberw\u00e4ltigend sein kann. Wenn Sie die M\u00f6glichkeiten der Plattform verstehen und wissen, wie Sie sie f\u00fcr sich nutzen k\u00f6nnen, k\u00f6nnen Sie erkennen, wo sie f\u00fcr Ihr Unternehmen am besten geeignet sind.<\/p>\n\n\n\n<p>Lassen Sie uns die f\u00fcnf Schritte rekapitulieren, die wir f\u00fcr den Aufbau Ihres E-Commerce-Shops mit Shopify erl\u00e4utert haben:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Erstellen Sie ein Shopify-Konto und benennen Sie Ihren Shop.<\/li><li>F\u00fcgen Sie Ihre Produkte zu Ihrem Shop hinzu.<\/li><li>W\u00e4hlen Sie ein Thema und passen Sie Ihren Shopify-Shop an.<\/li><li>Konfigurieren Sie Ihre Steuer-, Zahlungs- und Versandoptionen.<\/li><li>Starten Sie Ihr Gesch\u00e4ft.<\/li><\/ol>\n\n\n\n<p><em>Haben Sie irgendwelche Tipps f\u00fcr die Nutzung der Shopify-Plattform<\/em>? Teilen Sie sie mit uns in den Kommentaren unten!<\/p>\n\n\n\n<p>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie uns auf<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>und<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/p>","protected":false},"excerpt":{"rendered":"<p>Shopify ist eine hervorragende Plattform f\u00fcr eCommerce-Unternehmer. Als All-inclusive-L\u00f6sung mit vielen Tools, die Ihnen helfen, Ihren Shop zu erweitern, ist es kein Wunder, dass \u00fcber eine Million Unternehmen sie nutzen. Vielleicht fragen Sie sich aber auch, wie Sie anfangen sollen. Gl\u00fccklicherweise bietet Shopify viele M\u00f6glichkeiten, um ein erfolgreiches Unternehmen zu werden. Ob Sie nun verkaufen m\u00f6chten...<\/p>","protected":false},"author":11450,"featured_media":6259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47],"tags":[390,164,391],"class_list":["post-6154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","tag-ecommerce","tag-online-business","tag-shopify"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;ve decided to build your e-commerce business with Shopify, you&#039;re in good company. 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