{"id":10123,"date":"2022-12-19T05:00:00","date_gmt":"2022-12-19T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=10123"},"modified":"2023-01-02T14:24:13","modified_gmt":"2023-01-02T14:24:13","slug":"how-to-create-engaging-video-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/","title":{"rendered":"Wie Sie ein ansprechendes Video erstellen, das mehr Produkte verkauft (3 Schritte)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e4be0296d83\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Umschalten auf<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e4be0296d83\"  aria-label=\"Umschalten auf\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\" >Warum sollten Sie Video-Marketing in Betracht ziehen? Die Vorteile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#How_to_Create_an_Engaging_Video_that_Sells_3_Steps\" >Wie man ein fesselndes Video erstellt, das sich verkauft (3 Schritte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#Step_1_Define_Your_Target_Audience\" >Schritt 1 Definieren Sie Ihr Zielpublikum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#Step_2_Design_Video_Content\" >Schritt 2 Videoinhalte gestalten<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#Step_3_Integrate_Videos_Into_Your_Website\" >Schritt 3 Integrieren Sie Videos in Ihre Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/de\/blog\/how-to-create-engaging-video-3-steps\/#Conclusion\" >Schlussfolgerung<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ohne die richtigen Medieninhalte k\u00f6nnte Ihre Website f\u00fcr neue Besucher uninteressant wirken. Wenn Sie jedoch Videoclips in Ihre Website einbinden, k\u00f6nnen Sie schnell die Aufmerksamkeit potenzieller Kunden auf sich ziehen, das Engagement steigern und letztlich Ihre Chancen auf einen h\u00f6heren Umsatz erh\u00f6hen.  <\/p>\n\n\n\n<p><em>Sie bef\u00fcrchten, dass Sie nicht \u00fcber die technischen F\u00e4higkeiten zum Filmen und Bearbeiten von Videos verf\u00fcgen<\/em>? <strong>Das muss nicht sein! &nbsp;<\/strong><\/p>\n\n\n\n<p>Jeder kann ein Experte f\u00fcr Videomarketing werden. Sobald Sie Ihre Zielgruppe kennen, k\u00f6nnen Sie Videos erstellen, die Ihre Marke und Ihre Produkte richtig bewerben. In der Zwischenzeit k\u00f6nnen Videos auch das Design Ihrer Website, die Konversionen und die Suchmaschinenoptimierung (SEO) verbessern.&nbsp;<\/p>\n\n\n\n<p>In diesem Beitrag erl\u00e4utern wir die Vorteile des Einsatzes von Videos auf Ihrer Website. Dann stellen wir Ihnen eines unserer beliebtesten Videobearbeitungstools vor, mit dem Sie in nur 3 Schritten Ihr erstes Video erstellen k\u00f6nnen. Legen Sie los!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\"><\/span>Warum sollten Sie Video-Marketing in Betracht ziehen? Die Vorteile:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In den letzten Jahren sind Videoinhalte immer beliebter geworden. Im Jahr 2021 werden \u00fcber <a href=\"https:\/\/www.statista.com\/statistics\/1061017\/digital-video-viewers-number-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3,2 Milliarden Internetnutzer<\/a> sehen sich mindestens einmal pro Monat Videos an. Mit den richtigen Marketingstrategien k\u00f6nnen Sie mit diesen Zuschauern in Kontakt treten.<\/p>\n\n\n\n<p>Dar\u00fcber hinaus k\u00f6nnen Videos, die als Testimonials, Anleitungen oder Rezensionen verwendet werden, helfen <a href=\"https:\/\/prettylinks.com\/de\/blog\/make-first-online-sale-affiliate-marketers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mehr Produkte verkaufen<\/a>. Anstatt die Besucher zu zwingen, lange Textabschnitte zu lesen, k\u00f6nnen sie Ihr Angebot visuell erfassen. <a href=\"https:\/\/prettylinks.com\/de\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Produktbezeichnung<\/a> indem sie Ihr ansprechendes Video ansehen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png\" alt=\"M\u00e4dchen produziert Video zur Bewertung von Make-up-Produkten\" class=\"wp-image-10125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nach <a href=\"https:\/\/prettylinks.com\/de\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\" title=\"\">A\/B-Tests<\/a> einer Landing Page, kam EyeView zu dem Schluss, dass Videos zu <a href=\"https:\/\/web.archive.org\/web\/20200423175327\/https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">86% weitere Umwandlungen<\/a>. Der Beweis, dass Videomarketing ein wertvolles Instrument f\u00fcr Blogger, Unternehmer und <a href=\"https:\/\/prettylinks.com\/de\/blog\/affiliate-marketing-income\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliate-Vermarkter<\/a> die mehr Verk\u00e4ufe auf ihren Websites ankurbeln wollen. <\/p>\n\n\n\n<p>Schlie\u00dflich k\u00f6nnen Videos dazu beitragen, die <a href=\"https:\/\/prettylinks.com\/de\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Suchmaschinenoptimierung (SEO)<\/a> Wenn Besucher l\u00e4nger auf Ihrer Website bleiben, um ein Video zu Ende zu sehen, sinkt Ihre Absprungrate. Dies kann auch das Engagement erh\u00f6hen und Sie an die Spitze der Suchergebnisse bringen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Engaging_Video_that_Sells_3_Steps\"><\/span>Wie man ein fesselndes Video erstellt, das sich verkauft (3 Schritte) <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Videos k\u00f6nnen Ihre statische Website in ein ansprechendes Erlebnis f\u00fcr alle Besucher verwandeln. Lassen Sie uns also mit Ihrer neuen Video-Marketing-Strategie beginnen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Schritt 1: Definieren Sie Ihr Zielpublikum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bevor Sie mit der Erstellung neuer Videos beginnen, sollten Sie sich Gedanken \u00fcber Ihre Zielgruppe machen. So k\u00f6nnen Sie entscheiden, welche Art von Inhalten Sie erstellen m\u00f6chten.<\/p>\n\n\n\n<p>Um Ihre Zielgruppe zu finden, k\u00f6nnen Sie eine <a href=\"https:\/\/prettylinks.com\/de\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Zielmarktanalyse<\/a>. Die Verwendung eines Tools wie <a href=\"https:\/\/prettylinks.com\/de\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>k\u00f6nnen Sie die demografischen Daten Ihrer Besucher ermitteln, einschlie\u00dflich ihres Standorts, Alters, Geschlechts und ihrer Sprache:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Ein Beispiel f\u00fcr eine demografische Registerkarte von Google Analytics.\" class=\"wp-image-6108\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>So erfahren Sie auch, welche Webseiten und Produkte am beliebtesten sind. Durch die Ermittlung dieser Informationen k\u00f6nnen Sie Ihr Publikum leicht definieren und herausfinden, was es auf Ihre Website lockt.<\/p>\n\n\n\n<p>Ihre Videomarketingstrategie h\u00e4ngt stark von Ihrer Zielgruppe ab. Bevor Sie mit der Beschaffung von Bearbeitungswerkzeugen und der Erstellung von Medieninhalten beginnen, sollten Sie wissen, f\u00fcr wen die Videos bestimmt sind.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Video_Content\"><\/span>Schritt 2: Entwerfen von Videoinhalten<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sobald Sie Ihre Zielgruppe kennen, ist es an der Zeit, Ihre Videos zu erstellen. Wenn Sie nach einer einsteigerfreundlichen M\u00f6glichkeit suchen, ein Video online zu bearbeiten, kann InVideo eine effektive <a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Website zur Videobearbeitung<\/a>. Es gibt einen kostenlosen Plan, der \u00fcber 5.000 Videovorlagen enth\u00e4lt:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png\" alt=\"InVideo Startseite\" class=\"wp-image-10126\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Nachdem Sie ein Konto erstellt haben, k\u00f6nnen Sie zun\u00e4chst eine dieser vorgefertigten Vorlagen ausw\u00e4hlen. Um die richtige Option zu finden, k\u00f6nnen Sie die Ergebnisse nach einem bestimmten Seitenverh\u00e4ltnis oder <a href=\"https:\/\/prettylinks.com\/de\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">inhaltliche Nische<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png\" alt=\"InVideo-Vorlagen auf Nische eingegrenzt\" class=\"wp-image-10127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-768x547.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Wenn Sie sich f\u00fcr eine Videogr\u00f6\u00dfe entscheiden, sollten Sie \u00fcberlegen, wo Sie die Inhalte ver\u00f6ffentlichen wollen. Hier sind die wichtigsten Optionen und die Plattformen, f\u00fcr die sie am besten geeignet sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landschaft (16:9)<\/strong>: YouTube<\/li>\n\n\n\n<li><strong>Quadratisch (1:1)<\/strong>: Instagram oder Facebook-Feed<\/li>\n\n\n\n<li><strong>Portr\u00e4t (9:16)<\/strong>: <a href=\"https:\/\/prettylinks.com\/de\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Instagram-Geschichten<\/a>Reels, IGTV oder TikTok<\/li>\n<\/ul>\n\n\n\n<p>Wenn Sie die richtige Option gefunden haben, m\u00fcssen Sie Ihre Vorlage ausw\u00e4hlen, bevor Sie auf <em>Vorlage verwenden<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png\" alt=\"Ausgew\u00e4hlte InVideo-Vorlage\" class=\"wp-image-10128\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-768x374.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Im Video-Editor wendet die Vorlage automatisch Standardvideos, -text und -musik an. Durch Auswahl von <em>Meine Medien<\/em>k\u00f6nnen Sie Ihre Videos und Bilder in die Vorlage hochladen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png\" alt=\"Hochladen von Medien auf InVideo \" class=\"wp-image-10129\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Klicken Sie dann auf <em>Video auf die Szene zuschneiden<\/em> um das Vorlagenvideo zu ersetzen. Sie k\u00f6nnen den beschnittenen Abschnitt auch per Drag &amp; Drop hochladen, um den richtigen Clip zu erstellen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png\" alt=\"InVideo-Funktion zum Schneiden von Videos\" class=\"wp-image-10130\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-768x467.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>In der oberen Symbolleiste des Editors k\u00f6nnen Sie Text, Schriftart, Abst\u00e4nde, Farben und Animationen aktualisieren. Sie k\u00f6nnen diese Elemente weiterhin f\u00fcr jede Folie in Ihrem Video anpassen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png\" alt=\"InVideo-Schriftart-Editor-Funktion\" class=\"wp-image-10131\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-768x477.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Je nach der von Ihnen verwendeten Vorlage k\u00f6nnen Sie Folgendes erstellen <a href=\"https:\/\/invideo.io\/workflow\/marketing-templates\/22374\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Produktwerbung<\/a>Ank\u00fcndigungen, Anleitungen oder Artikel \u00fcber Listen. Auch hier gilt: Denken Sie immer an den Zweck und die Zielgruppe Ihrer Inhalte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Integrate_Videos_Into_Your_Website\"><\/span>Schritt 3: Integrieren Sie Videos in Ihre Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nachdem Ihr Video vollst\u00e4ndig gestaltet ist, dr\u00fccken Sie die <em>Exportieren<\/em> Schaltfl\u00e4che. Denken Sie daran, dass Videos von h\u00f6herer Qualit\u00e4t sauberer und glaubw\u00fcrdiger sind:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png\" alt=\"Hochwertige Videos exportieren\" class=\"wp-image-10132\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-300x194.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-768x497.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Sobald Sie Ihr neues Video exportiert und heruntergeladen haben, wissen Sie vielleicht nicht genau, wo Sie es auf Ihrer Website einsetzen sollen. Die beste Platzierung ist jedoch f\u00fcr verschiedene Arten von Inhalten unterschiedlich.<\/p>\n\n\n\n<p>Produktvideos k\u00f6nnen zum Beispiel auf einer Shop-Seite hilfreich sein oder <a href=\"https:\/\/prettylinks.com\/de\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Blogeintr\u00e4ge<\/a> in Verbindung mit dem Produkt. Der Clip kann Ihren Artikel im Gebrauch zeigen:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png\" alt=\"Dollar Shave Club Produktvideo Beispiel\" class=\"wp-image-10133\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-768x449.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Sie k\u00f6nnten auch ein automatisch abspielendes Video auf Ihrer Homepage einrichten. Wenn Sie m\u00f6chten, dass die Besucher eine bestimmte Emotion f\u00fcr Ihre Marke empfinden, kann es hilfreich sein, sofort einen inspirierenden Clip einzubinden:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png\" alt=\"Beispiel f\u00fcr die Verwendung von Videos auf Ihrer Homepage\" class=\"wp-image-10134\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-768x410.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Zus\u00e4tzlich zu Ihrem <a href=\"https:\/\/prettylinks.com\/de\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Seite mit Kundenreferenzen<\/a>Sie k\u00f6nnten sogar noch weiter gehen und Interviews dar\u00fcber f\u00fchren, wie zufriedene Kunden Ihr Produkt nutzen: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"701\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png\" alt=\"MemberPress Customer Story Produktbewertungsvideo Beispiel\" class=\"wp-image-10135\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png 772w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--768x697.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/a><\/figure>\n\n\n\n<p>Das Beste daran ist, dass Sie Videos ganz einfach in WordPress integrieren k\u00f6nnen, egal welche Option Sie w\u00e4hlen. F\u00fcgen Sie in jedem Beitrag oder auf jeder Seite einfach einen Videoblock hinzu und laden Sie die Datei hoch:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png\" alt=\"Wordpress-Video-Upload\" class=\"wp-image-10136\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Denken Sie daran, dass Sie Ihr Video auch auf einer Website ver\u00f6ffentlichen k\u00f6nnen. <a href=\"https:\/\/prettylinks.com\/de\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hosting-Plattform wie YouTube<\/a>. Diese Option verringert die Belastung der Ressourcen Ihres Servers. Anschlie\u00dfend k\u00f6nnen Sie den Clip zu Ihrer Seite hinzuf\u00fcgen, indem Sie auf <em>Von URL einf\u00fcgen<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Schlussfolgerung<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Wenn Besucher Ihre Website verlassen, ohne einen Kauf zu t\u00e4tigen, sollten Sie die Integration von Videos in Ihre Inhalte in Betracht ziehen. Mit ansprechenden Clips k\u00f6nnen Sie Ihren Besuchern Ihre Marke n\u00e4her bringen, sie zum Mitmachen anregen und die Absprungrate senken.&nbsp;<\/p>\n\n\n\n<p>Im Folgenden erfahren Sie, wie Sie mit dem Videomarketing beginnen k\u00f6nnen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Definieren Sie Ihr Zielpublikum.<\/li>\n\n\n\n<li>Entwerfen Sie Videoinhalte.<\/li>\n\n\n\n<li>Integrieren Sie Videos in Ihre Website.<\/li>\n<\/ol>\n\n\n\n<p><em>Haben Sie Fragen dazu, wie Sie Videos auf Ihrer WordPress-Website einsetzen k\u00f6nnen?<\/em>? Fragen Sie uns im Kommentarbereich!<\/p>\n\n\n\n<p>Wenn Ihnen dieser Artikel gefallen hat, sollten Sie uns auf <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>und <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>! Und vergessen Sie nicht, sich im <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Box Affiliate-Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Box<\/a> unten.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ohne die richtigen Medieninhalte k\u00f6nnte Ihre Website f\u00fcr neue Besucher uninteressant wirken. Wenn Sie jedoch Videoclips in Ihre Website einbinden, k\u00f6nnen Sie schnell die Aufmerksamkeit potenzieller Kunden auf sich ziehen, das Engagement erh\u00f6hen und letztlich Ihre Chancen auf einen h\u00f6heren Umsatz steigern. Haben Sie Angst, dass Sie nicht \u00fcber die technischen F\u00e4higkeiten zum Filmen und Bearbeiten verf\u00fcgen?<\/p>","protected":false},"author":32714,"featured_media":10137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47,11],"tags":[552,54,422],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","category-marketing","tag-conent-marketing","tag-marketing","tag-video-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your content strategy need a little something extra? 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