{"id":18741,"date":"2026-07-10T03:18:07","date_gmt":"2026-07-10T09:18:07","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18741"},"modified":"2026-07-20T05:37:22","modified_gmt":"2026-07-20T11:37:22","slug":"utms-overview","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/de\/docs\/utms-overview\/","title":{"rendered":"UTMs \u2013 \u00dcberblick"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Verf\u00fcgbar im \u201eSuper Affiliate\u201c-Tarif.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mithilfe von UTM-Parametern teilen Sie Analysetools \u2013 wie Google Analytics, Plausible, Fathom, Matomo und fast jedes andere Dashboard \u2013 mit, welche Kampagne, welcher Kanal und welcher konkrete Link zu einem Besuch gef\u00fchrt haben. Das UTMs-Add-on erleichtert die Erstellung dieser Parameter, indem es die manuelle Bearbeitung von URLs durch ein \u00fcbersichtliches Formular ersetzt.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Anmerkung:<\/strong> Dieses Add-on ist ausschlie\u00dflich im Rahmen des Super-Affiliate-Tarifs verf\u00fcgbar. Wenn Sie einen anderen Tarif nutzen, k\u00f6nnen Sie <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">Erweitern Sie Ihren Pretty Links-Tarif<\/a> um es zu nutzen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8569d1a78c8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8569d1a78c8\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem-with-hand-typed-utms\"><a href=\"#the-problem-with-hand-typed-utms\">Das Problem mit manuell eingegebenen UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie schon einmal eine URL mit UTM-Tags von Hand erstellt haben, kennen Sie die m\u00f6glichen Fehlerquellen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inkonsistente Werte<\/strong> \u2014 \u201cE-Mail\u201d in einem Link, \u201cE-Mail\u201d in einem anderen, \u201cE-MAIL\u201d in einem dritten. F\u00fcr Analysetools sind das drei verschiedene Quellen;<\/li>\n<li><strong>Tippfehler<\/strong> \u2014 <code>?utm_source=newsletter<\/code> bleibt f\u00fcr immer in Ihren Daten erhalten;<\/li>\n<li><strong>Falsche Trennzeichen<\/strong> \u2014 <code>&<\/code> anstelle von <code>?<\/code> f\u00fcr den ersten Parameter fehlt <code>&<\/code> zwischen den Parametern, doppelt <code>?<\/code>;<\/li>\n<li><strong>Vergessene Parameter<\/strong> \u2014 Du wolltest den Link mit einem Tag versehen, hast aber versehentlich die reine URL per Kopieren und Einf\u00fcgen in deinen Beitrag eingef\u00fcgt;<\/li>\n<li><strong>Bereits mit Tags versehene URLs<\/strong> \u2014 Sie f\u00fcgen einer URL, die bereits UTM-Parameter enth\u00e4lt, weitere hinzu, was zu widerspr\u00fcchlichen Parameterwerten f\u00fchrt.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bei einem einzelnen Link l\u00e4sst sich das noch bew\u00e4ltigen. Bei hundert Kampagnen-Links in Blogbeitr\u00e4gen, sozialen Medien, E-Mails und Biografie-Seiten f\u00fchrt die manuelle UTM-Kennzeichnung jedoch unweigerlich zu un\u00fcbersichtlichen Analysedaten \u2013 und damit zu un\u00fcberlegten Entscheidungen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8569d1a7cb6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8569d1a7cb6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-utms-add-on-does\"><a href=\"#what-the-utms-add-on-does\">Was das UTMs-Add-on leistet<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Das UTMs-Add-on f\u00fcgt ein <strong>UTM<\/strong> Gehen Sie zum Pretty-Link-Editor. Dort finden Sie ein Formular mit einem Feld pro UTM-Parameter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quelle (erforderlich);<\/li>\n<li>Mittel (erforderlich);<\/li>\n<li>Name (erforderlich) \u2014 entspricht <code>utm_campaign<\/code>;<\/li>\n<li>Inhalt (optional);<\/li>\n<li>ID (optional) \u2014 entspricht <code>utm_id<\/code>;<\/li>\n<li>Begriff (optional).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sie f\u00fcllen die Felder aus, speichern den Link, und Pretty Links f\u00fcgt sie automatisch in die Ziel-URL ein. Keine manuelle Eingabe erforderlich <code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code> Bearbeitung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-matters\"><a href=\"#why-this-matters\">Warum das wichtig ist<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistent-values\"><a href=\"#consistent-values\">Best\u00e4ndige Werte<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Da die Werte aus Formularfeldern stammen, k\u00f6nnen Sie sie von einem Link zum n\u00e4chsten kopieren und einf\u00fcgen, ohne sich Gedanken \u00fcber Gro\u00df-\/Kleinschreibung oder Abstandsunterschiede machen zu m\u00fcssen. \u201cNewsletter\u201d bleibt \u00fcberall \u201cNewsletter\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"no-typos-in-the-url-itself\"><a href=\"#no-typos-in-the-url-itself\">Keine Tippfehler in der URL selbst<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen zwar einen Wert im Formular falsch eingeben, aber die URL darf nicht fehlerhaft sein. Die Struktur (<code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code>) wird jedes Mal korrekt generiert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"already-tagged-url-pretty-links-handles-it\"><a href=\"#already-tagged-url-pretty-links-handles-it\">URL bereits mit Tag versehen? \u201ePretty Links\u201c k\u00fcmmert sich darum<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihre Ziel-URL bereits UTM-Parameter enth\u00e4lt, erkennt der Editor diese und \u00fcbernimmt sie in das Formular, sobald Sie den Link \u00f6ffnen. Sie k\u00f6nnen die Parameter \u00fcberpr\u00fcfen, anpassen und erneut speichern, ohne dass es zu doppelten oder widerspr\u00fcchlichen Parametern kommt.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8569d1a8264&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8569d1a8264\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-where-it-doesnt-apply\"><a href=\"#hidden-where-it-doesnt-apply\">Versteckt, wo es nicht zutrifft<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bei \u201ePretty Links\u201c vom Typ \u201ePixel\u201c (also solchen, die ein Tracking-Pixel ausl\u00f6sen, anstatt eine Weiterleitung durchzuf\u00fchren) gibt es keine Ziel-URL, die mit Tags versehen werden k\u00f6nnte, weshalb die Registerkarte \u201eUTM\u201c bei diesen Links automatisch ausgeblendet wird. Keine Un\u00fcbersichtlichkeit, keine Verwirrung.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"works-with-the-rest-of-your-stack\"><a href=\"#works-with-the-rest-of-your-stack\">L\u00e4sst sich nahtlos in Ihre bestehende Infrastruktur integrieren<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Die zusammengef\u00fchrte URL ist eine normale URL mit normalen UTM-Parametern. Unabh\u00e4ngig davon, welches Analysetool Sie verwenden \u2013 GA4, Plausible, Fathom, Matomo oder sogar Ihr CRM \u2013, werden die Parameter genauso erfasst, als h\u00e4tten Sie die URL manuell mit Tags versehen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-it\"><a href=\"#when-to-use-it\">Wann sollte man es verwenden?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verwenden Sie das UTMs-Add-on immer dann, wenn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie f\u00fchren mehrere Kampagnen durch und m\u00fcssen den Traffic korrekt zuordnen;<\/li>\n<li>Sie ver\u00f6ffentlichen Inhalte auf verschiedenen Kan\u00e4len (Blog, soziale Medien, E-Mail, Partner) und m\u00f6chten wissen, welcher davon die Konversionen f\u00f6rdert;<\/li>\n<li>Sie geben Links an Teamkollegen oder Auftragnehmer weiter und m\u00f6chten eine einheitliche Kennzeichnung sicherstellen;<\/li>\n<li>Haben Sie sich schon einmal einen Kampagnenbericht in Google Analytics angesehen und versucht, die uneinheitlichen Werte f\u00fcr \u201eQuelle\u201c und \u201eMedium\u201c zu verstehen?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sie brauchen es wahrscheinlich nicht, wenn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sie generieren Traffic immer nur aus einer Quelle (und legen keinen Wert auf die Attribution nach Kan\u00e4len);<\/li>\n<li>Sie verwenden ausschlie\u00dflich direkte, nicht mit Tags versehene Links;<\/li>\n<li>Das UTM-Tagging erfolgt bei euch auf einer anderen Ebene (manche Teams erledigen dies stattdessen im E-Mail-Tool oder im Social-Media-Planer).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aber wenn Sie ohnehin den Super-Affiliate-Tarif nutzen, gibt es keinen Grund, darauf zu verzichten. Selbst bei gelegentlicher Nutzung geht das schneller, als UTMs von Hand einzugeben.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8569d1a87c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8569d1a87c2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-start\"><a href=\"#where-to-start\">Wo soll man anfangen?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6ffnen Sie einen beliebigen vorhandenen Pretty Link und suchen Sie den neuen <strong>UTM<\/strong> Registerkarte, f\u00fcllen Sie die Felder aus und speichern Sie. Das war\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eine Schritt-f\u00fcr-Schritt-Anleitung mit Beispielen finden Sie unter <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/using-the-utm-builder\/\">Verwendung des UTM-Builders<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Verf\u00fcgbar im \u201eSuper Affiliate\u201c-Tarif. Mithilfe von UTM-Parametern teilen Sie Analysetools \u2013 wie Google Analytics, Plausible, Fathom, Matomo und fast jedes andere Dashboard auf dem Markt \u2013 mit, welche Kampagne, welcher Kanal und welcher konkrete Link zu einem Besuch gef\u00fchrt hat. Das UTM-Add-on erleichtert die Erstellung dieser Parameter, indem es die manuelle Bearbeitung von URLs durch eine\u2026<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[722],"ht-kb-tag":[],"class_list":["post-18741","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. 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