{"id":18741,"date":"2026-07-10T03:18:07","date_gmt":"2026-07-10T09:18:07","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18741"},"modified":"2026-07-10T03:18:07","modified_gmt":"2026-07-10T09:18:07","slug":"utms-overview","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/de\/docs\/utms-overview\/","title":{"rendered":"UTMs \u2013 \u00dcberblick"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Available on the Super Affiliate plan.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a clean form.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Anmerkung:<\/strong> This add-on is available with the Super Affiliate plan only. If you're on any other plan, you can <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">Erweitern Sie Ihren Pretty Links-Tarif<\/a> um es zu nutzen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a50f93a69192&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a50f93a69192\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem-with-hand-typed-utms\"><a href=\"#the-problem-with-hand-typed-utms\">The Problem With Hand-Typed UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you've ever built a UTM-tagged URL by hand, you know the failure modes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inconsistent values<\/strong> \u2014 &#8220;Email&#8221; in one link, &#8220;email&#8221; in another, &#8220;EMAIL&#8221; in a third. To analytics tools, those are three different sources;<\/li>\n<li><strong>Typos<\/strong> \u2014 <code>?utm_source=neswletter<\/code> lives in your data forever;<\/li>\n<li><strong>Wrong delimiters<\/strong> \u2014 <code>&<\/code> anstelle von <code>?<\/code> for the first parameter, missing <code>&<\/code> between parameters, double <code>?<\/code>;<\/li>\n<li><strong>Forgotten parameters<\/strong> \u2014 You meant to tag the link, but you copy-pasted the raw URL into your post by accident;<\/li>\n<li><strong>Already-tagged URLs<\/strong> \u2014 You add UTMs to a URL that already has them and end up with conflicting parameter values.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For a single link, you can power through. For a hundred campaign links across blog posts, social, email, and bio pages, manual UTM-tagging is a recipe for messy analytics data \u2014 which means messy decisions.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a50f93a695aa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a50f93a695aa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-utms-add-on-does\"><a href=\"#what-the-utms-add-on-does\">What the UTMs Add-on Does<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UTMs add-on adds a <strong>UTM<\/strong> tab to the Pretty Link editor. Inside, you get a form with one field per UTM parameter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Source (required);<\/li>\n<li>Medium (required);<\/li>\n<li>Name (required) \u2014 corresponds to <code>utm_campaign<\/code>;<\/li>\n<li>Content (optional);<\/li>\n<li>ID (optional) \u2014 corresponds to <code>utm_id<\/code>;<\/li>\n<li>Term (optional).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You fill in the fields, save the link, and Pretty Links merges them into the target URL automatically. No manual <code>?utm_source=\u2026&utm_medium=\u2026<\/code> editing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-matters\"><a href=\"#why-this-matters\">Warum das wichtig ist<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistent-values\"><a href=\"#consistent-values\">Consistent Values<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Because the values come from form fields, you can copy\/paste from one link to the next without worrying about case or spacing variations. &#8220;Newsletter&#8221; stays &#8220;Newsletter&#8221; everywhere.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"no-typos-in-the-url-itself\"><a href=\"#no-typos-in-the-url-itself\">No Typos in the URL Itself<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can typo a value in the form, but you can't break the URL. The structure (<code>?utm_source=\u2026&utm_medium=\u2026<\/code>) is generated correctly every time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"already-tagged-url-pretty-links-handles-it\"><a href=\"#already-tagged-url-pretty-links-handles-it\">Already-Tagged URL? Pretty Links Handles It<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your target URL already has UTM parameters on it, the editor detects them and pulls them into the form when you open the link. You can review, adjust, and re-save without ending up with duplicate or conflicting parameters.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a50f93a69b25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a50f93a69b25\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-where-it-doesnt-apply\"><a href=\"#hidden-where-it-doesnt-apply\">Hidden Where It Doesn't Apply<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pixel-type Pretty Links (the kind that fire a tracking pixel rather than redirecting) don't have a target URL to tag, so the UTM tab is automatically hidden on those links. No clutter, no confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"works-with-the-rest-of-your-stack\"><a href=\"#works-with-the-rest-of-your-stack\">Works With the Rest of Your Stack<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The merged URL is a normal URL with normal UTM parameters. Whatever analytics tool you use \u2014 GA4, Plausible, Fathom, Matomo, even your CRM \u2014 picks up the parameters the same way it would if you'd hand-tagged the URL.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-it\"><a href=\"#when-to-use-it\">Wann sollte man es verwenden?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use the UTMs add-on whenever:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You run multiple campaigns and need to attribute traffic correctly;<\/li>\n<li>You publish content on multiple channels (blog, social, email, partners) and want to know which is driving conversions;<\/li>\n<li>You hand off links to teammates or contractors and want to enforce consistent tagging;<\/li>\n<li>You ever look at a Google Analytics campaigns report and try to make sense of inconsistent source\/medium values.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You probably don't need it if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You only ever drive traffic from one source (and don't care about per-channel attribution);<\/li>\n<li>You exclusively use direct, untagged links;<\/li>\n<li>You handle UTM tagging at a different layer (some teams do it in the email tool or social scheduler instead).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">But if you're on the Super Affiliate plan anyway, there's no reason not to use it. It's faster than typing UTMs by hand even for occasional use.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a50f93a6a040&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a50f93a6a040\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-start\"><a href=\"#where-to-start\">Where to Start<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open any existing Pretty Link, find the new <strong>UTM<\/strong> tab, fill in the fields, and save. That's it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a field-by-field walkthrough with examples, see <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/using-the-utm-builder\/\">Verwendung des UTM-Builders<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a&hellip;<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[632],"ht-kb-tag":[],"class_list":["post-18741","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-add-ons"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nikola Mihajlovic\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/de\/docs\/utms-overview\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"de_DE\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UTMs Overview | PrettyLinks\" \/>\n\t\t<meta property=\"og:description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/de\/docs\/utms-overview\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-10T09:18:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-10T09:18:07+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UTMs Overview | PrettyLinks\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. 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