{"id":18739,"date":"2026-07-10T03:18:02","date_gmt":"2026-07-10T09:18:02","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18739"},"modified":"2026-07-20T05:37:19","modified_gmt":"2026-07-20T11:37:19","slug":"using-the-utm-builder","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/de\/docs\/using-the-utm-builder\/","title":{"rendered":"Verwendung des UTM-Builders"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Verf\u00fcgbar im \u201eSuper Affiliate\u201c-Tarif.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Der UTM-Builder befindet sich in einem <strong>UTM<\/strong> Registerkarte auf dem Bearbeitungsbildschirm jedes Pretty Links. Auf dieser Seite werden die einzelnen Felder, ihre Funktion und einige Beispielwerte erl\u00e4utert, um Ihnen den Einstieg zu erleichtern.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8555ff4e4f4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8555ff4e4f4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opening-the-utm-tab\"><a href=\"#opening-the-utm-tab\">Die Registerkarte \u201eUTM\u201c \u00f6ffnen<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Gehe zu <strong>Armaturenbrett &gt; Pretty Links &gt; Pretty Links<\/strong>.<\/li>\n<li>\u00d6ffnen Sie einen beliebigen Link (oder erstellen Sie einen neuen).<\/li>\n<li>Klicken Sie auf die <strong>UTM<\/strong> Registerkarte im Editor.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Bei Pixel-Links wird die Registerkarte ausgeblendet, da Pixel keine Ziel-URL haben, die zu vermerken w\u00e4re. Bei allen anderen Weiterleitungstypen \u2013 301, 302, 307, Splash usw. \u2013 ist die Registerkarte verf\u00fcgbar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8555ff4e90a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8555ff4e90a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-fields\"><a href=\"#the-fields\">Die Felder<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"source-required\"><a href=\"#source-required\">Quelle (erforderlich)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_source<\/code> \u2014 woher der Datenverkehr kommt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Verwenden Sie einen kurzen, einheitlich geschriebenen Wert in Kleinbuchstaben. Die Website oder Plattform, von der der Besucher kommt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>Newsletter<\/code>;<\/li>\n<li><code>Twitter<\/code>;<\/li>\n<li><code>instagram<\/code>;<\/li>\n<li><code>LinkedIn<\/code>;<\/li>\n<li><code>Partner-Blog<\/code>;<\/li>\n<li><code>youtube<\/code>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medium-required\"><a href=\"#medium-required\">Mittel (erforderlich)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_medium<\/code> \u2014 die Art des Kanals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dies ist die <em>Art<\/em> der Quelle, nicht die konkrete Quelle selbst.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>E-Mail<\/code>;<\/li>\n<li><code>sozial<\/code>;<\/li>\n<li><code>cpc<\/code> (bezahlte Suche);<\/li>\n<li><code>Anzeige<\/code> (Bannerwerbung);<\/li>\n<li><code>Empfehlung<\/code>;<\/li>\n<li><code>Tochtergesellschaft<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eine typische Zuordnung: Quelle = <code>Newsletter<\/code>, medium = <code>E-Mail<\/code>. Oder source = <code>Twitter<\/code>, medium = <code>sozial<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"name-required\"><a href=\"#name-required\">Name (erforderlich)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_campaign<\/code> \u2014 die konkrete Kampagne, zu der dieser Link geh\u00f6rt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>Fr\u00fchjahrsausverkauf 2026<\/code>;<\/li>\n<li><code>Kursstart-Mai<\/code>;<\/li>\n<li><code>Black Friday<\/code>;<\/li>\n<li><code>Partnerprogramm-\u00dcbersicht \u2013 Kameras<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Legen Sie eine Namenskonvention fest und halten Sie sich daran. Bindestriche zwischen den W\u00f6rtern, Kleinbuchstaben, Jahresangabe, falls relevant. Diese Einheitlichkeit zahlt sich aus, wenn Sie in sechs Monaten die Kampagnenberichte durchsehen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8555ff4f091&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8555ff4f091\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-optional\"><a href=\"#content-optional\">Inhalt (optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_content<\/code> \u2014 unterscheidet zwischen \u00e4hnlichen Links, die auf dasselbe Ziel verweisen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besonders n\u00fctzlich, wenn Sie mehrere Links innerhalb derselben Kampagne haben und wissen m\u00f6chten, welcher davon angeklickt wurde. Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zwei Handlungsaufforderungen in derselben E-Mail: <code>Kopfzeilen-Schaltfl\u00e4che<\/code> vs <code>Fu\u00dfzeilen-Schaltfl\u00e4che<\/code>;<\/li>\n<li>Zwei Anzeigen mit derselben Ziel-URL: <code>Ad-Blue<\/code> vs <code>ad-red<\/code>;<\/li>\n<li>Bildlink vs. Textlink in einem Beitrag: <code>Bild<\/code> vs <code>Text<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcberspringen Sie dieses Feld, wenn Sie pro Kampagne nur einen Link pro Ziel haben \u2013 es liefert keine zus\u00e4tzlichen Informationen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-optional\"><a href=\"#id-optional\">ID (optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_id<\/code> \u2014 eine numerische oder Zeichenfolgen-ID f\u00fcr die Kampagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bei einigen fortgeschrittenen GA4-Konfigurationen und einigen Werbeplattformen wird neben dem Kampagnennamen auch eine Kampagnen-ID erwartet. Wenn Ihr System eine solche verwendet, geben Sie diese ein. Ist dies nicht der Fall (was bei den meisten Nutzern zutrifft), lassen Sie das Feld leer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"term-optional\"><a href=\"#term-optional\">Begriff (optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_term<\/code> \u2014 wurde in der Vergangenheit f\u00fcr Keywords in der bezahlten Suche verwendet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie eine bezahlte Suchanzeige mit einem Tag versehen und das Keyword hinzuf\u00fcgen m\u00f6chten, das den Klick ausgel\u00f6st hat, geben Sie es hier ein. Beispiel: <code>Begriff=Laufschuhe<\/code>. In den meisten anderen Anwendungsf\u00e4llen bleibt dieses Feld leer.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8555ff4f616&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8555ff4f616\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saving-and-what-happens-next\"><a href=\"#saving-and-what-happens-next\">Speichern und was danach passiert<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klicken Sie auf <strong>Speichern Sie<\/strong>. Pretty Links f\u00fcgt die UTM-Parameter in Ihre Ziel-URL ein. Wenn die Ziel-URL wie folgt lautete:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026und du setzt source = <code>Newsletter<\/code>, medium = <code>E-Mail<\/code>, name = <code>Fr\u00fchjahrsausverkauf 2026<\/code>, lautet die URL dann:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn ein Besucher auf Ihren Kurzlink klickt, wird er zu der zusammengef\u00fchrten URL weitergeleitet, an die alle UTM-Parameter angeh\u00e4ngt sind. Ihr Analysetool erfasst diese Parameter und ordnet den Besuch korrekt zu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"editing-existing-utms\"><a href=\"#editing-existing-utms\">Vorhandene UTMs bearbeiten<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Sie einen Link \u00f6ffnen, f\u00fcr den bereits UTM-Parameter gespeichert sind, werden im Formular automatisch die aktuell eingestellten Werte angezeigt. Sie k\u00f6nnen jedes Feld bearbeiten und erneut speichern \u2013 \u201ePretty Links\u201c schreibt die zusammengef\u00fchrte URL jedes Mal neu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"urls-that-already-have-utms\"><a href=\"#urls-that-already-have-utms\">URLs, die bereits UTM-Parameter enthalten<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn Ihre Ziel-URL bereits UTM-Parameter enth\u00e4lt (vielleicht haben Sie eine mit Tags versehene URL von irgendwoher kopiert und eingef\u00fcgt), erkennt Pretty Links diese, sobald Sie die Registerkarte \u201eUTM\u201c des Links \u00f6ffnen, und \u00fcbernimmt sie in das Formular. Sie sehen genau, was mit Tags versehen ist, k\u00f6nnen die Angaben bei Bedarf anpassen und speichern, ohne dass doppelte oder widerspr\u00fcchliche Parameter entstehen.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8555ff4fb25&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8555ff4fb25\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eUTM-Tracking\u201c\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-clean-utm-data\"><a href=\"#tips-for-clean-utm-data\">Tipps f\u00fcr saubere UTM-Daten<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Alles in Kleinbuchstaben schreiben.<\/strong> Analysetools unterscheiden zwischen Gro\u00df- und Kleinschreibung: <code>Newsletter<\/code> und <code>Newsletter<\/code> sind verschiedene Quellen;<\/li>\n<li><strong>Verwenden Sie Bindestriche, keine Leerzeichen oder Unterstriche.<\/strong> <code>Fr\u00fchjahrsausverkauf 2026<\/code> ist \u00fcbersichtlicher als <code>Fr\u00fchjahrsausverkauf 2026<\/code> (was bei der URL-Kodierung unsch\u00f6n aussieht) oder <code>Fr\u00fchjahrsausverkauf_2026<\/code> (uneinheitliche Schreibweisen auf der gesamten Website);<\/li>\n<li><strong>Legen Sie von Anfang an eine Namenskonvention fest und dokumentieren Sie diese.<\/strong> Schon eine einzige gemeinsame Notiz mit dem Wortlaut \u201cKampagnen sind Kebab-Schachtel-mit-Jahr\u201d verhindert Abweichungen zwischen den Teammitgliedern;<\/li>\n<li><strong>Versehe nicht alles mit Tags.<\/strong> Direkter organischer Traffic sollte keine UTMs enthalten. Das Hinzuf\u00fcgen von UTMs zu Ihren eigenen internen Links kann die Attribution beeintr\u00e4chtigen. Verwenden Sie UTMs f\u00fcr <em>ausgehend<\/em> die Werbung f\u00fcr Ihre Inhalte, nicht die Verlinkung zwischen Seiten Ihrer eigenen Website;<\/li>\n<li><strong>Regelm\u00e4\u00dfige \u00dcberpr\u00fcfung.<\/strong> Sehen Sie sich einmal pro Quartal Ihren Google-Analytics-Kampagnenbericht an. Wenn Sie Tippfehler oder inkonsistente Werte entdecken, suchen Sie den entsprechenden Link und korrigieren Sie den Fehler.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Verf\u00fcgbar im Super-Affiliate-Tarif. Der UTM-Generator befindet sich auf der Registerkarte \u201eUTM\u201c im Bearbeitungsbildschirm jedes Pretty-Links. Auf dieser Seite werden die einzelnen Felder, deren Zweck sowie einige Beispielwerte erl\u00e4utert, um Ihnen den Einstieg zu erleichtern. 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