{"id":13499,"date":"2024-04-30T11:19:28","date_gmt":"2024-04-30T15:19:28","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=pauple_helpie&#038;p=13499"},"modified":"2026-07-09T09:22:09","modified_gmt":"2026-07-09T15:22:09","slug":"qr-codes","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/de\/docs\/qr-codes\/","title":{"rendered":"QR-Codes"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pretty Links kann f\u00fcr jeden Pretty-Link einen scanbaren QR-Code erstellen, der sich f\u00fcr Drucksachen, Veranstaltungsbeschilderungen, Visitenkarten, Produktverpackungen und \u00fcberall dort eignet, wo eine druckbare Verkn\u00fcpfung zu einer URL n\u00fctzlich ist.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Anmerkung:<\/strong> Diese Funktion ist in den Tarifen \u201eBeginner\u201c, \u201eMarketer\u201c und \u201eSuper Affiliate\u201c verf\u00fcgbar. Wenn Sie Pretty Links Lite nutzen, k\u00f6nnen Sie <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">Erweitern Sie Ihren Pretty Links-Tarif<\/a> um es zu nutzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QR-Codes sind ab der Stufe \u201eAnf\u00e4nger\u201c verf\u00fcgbar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a6b81cee701b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a6b81cee701b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr.png\" alt=\"Link-Editor \u2013 Registerkarte \u201eQR-Code\u201c\" class=\"wp-image-18841\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-qr-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"enabling-qr-codes\"><a href=\"#enabling-qr-codes\">QR-Codes aktivieren<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gehe zu <strong>Dashboard &gt; Pretty Links &gt; Optionen &gt; QR-Codes<\/strong> und einschalten <strong>QR-Codes freigeben<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobald diese Funktion aktiviert ist, erh\u00e4lt jeder \u201ePretty Link\u201c einen <strong>QR-Code<\/strong> Aktion in der Linkliste und auf dem Bearbeitungsbildschirm. Klicken Sie darauf, um eine Vorschau des Codes anzuzeigen, ihn anzupassen und herunterzuladen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"png-vs-svg\"><a href=\"#png-vs-svg\">PNG vs. SVG<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen QR-Codes in zwei Formaten herunterladen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PNG<\/strong> \u2014 Ein normales Rasterbild. Am besten geeignet f\u00fcr die digitale Nutzung (Websites, soziale Medien, E-Mail) und zum schnellen Teilen. Funktioniert \u00fcberall dort, wo PNG funktioniert;<\/li>\n<li><strong>SVG<\/strong> \u2014 Eine skalierbare Vektorgrafik. Ideal f\u00fcr den Druck, gro\u00dfe Beschilderungen und \u00fcberall dort, wo eine gestochen scharfe Darstellung in jeder Gr\u00f6\u00dfe erforderlich ist. Kann in Illustrator, Affinity Designer, Inkscape und \u00e4hnlichen Programmen ge\u00f6ffnet und bearbeitet werden.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die meisten digitalen Anwendungen ist PNG v\u00f6llig ausreichend. F\u00fcr alles, was Sie im Plakatformat drucken oder an einen Designer weitergeben m\u00f6chten, sollten Sie SVG verwenden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"optional-logo-overlay\"><a href=\"#optional-logo-overlay\">Optionale Logo-Einblendung<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sie k\u00f6nnen ein kleines Logo in der Mitte Ihres QR-Codes platzieren \u2013 Ihr Markenzeichen, ein Produktbild oder eine beliebige quadratische Grafik.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Logo-\u00dcberlagerungen werden auf folgende Elemente angewendet: <strong>Nur PNG-Ausgabe<\/strong>. SVG-Dateien sind reine Vektorgrafiken und enthalten kein eingebettetes Logo. Wenn Sie ein Logo ben\u00f6tigen, laden Sie bitte die PNG-Datei herunter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laden Sie Ihr Logo \u00fcber das QR-Code-Fenster hoch. Pretty Links wird dann:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zentriere es automatisch innerhalb des QR-Codes;<\/li>\n<li>Gr\u00f6\u00dfe als Prozentsatz des Codes festlegen (konfigurierbar; Standardwert 20%);<\/li>\n<li>F\u00fcgen Sie optional einen wei\u00dfen Hintergrund hinter dem Logo ein, um einen Kontrast zu schaffen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">QR-Codes werden mit der h\u00f6chsten Fehlerkorrekturstufe (ECC-Stufe H) generiert, weshalb Sie ein Logo in die Mitte einf\u00fcgen k\u00f6nnen und der Code dennoch zuverl\u00e4ssig gescannt wird. Achten Sie jedoch darauf, dass Ihr Logo schlicht und kontrastreich ist, und testen Sie das Ergebnis immer mit einem Smartphone, bevor Sie Tausende von Exemplaren drucken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr die Erstellung von PNG-Dateien ist die PHP-Erweiterung \u201eGD\u201c erforderlich. Ist GD nicht installiert, greift Pretty Links auf SVG zur\u00fcck, sodass die Anfrage dennoch erfolgreich ist \u2013 allerdings wird bei diesem Fallback die Logo-\u00dcberlagerung \u00fcbersprungen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-download\"><a href=\"#where-to-download\">Wo kann man es herunterladen?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es gibt drei M\u00f6glichkeiten, einen QR-Code f\u00fcr einen beliebigen Link zu erstellen:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Aus dem <strong>Pretty Links<\/strong> Liste, fahren Sie mit der Maus \u00fcber den Link und klicken Sie auf den <strong>QR-Code<\/strong> Aktion.<\/li>\n<li>Aus dem Link <strong>bearbeiten<\/strong> Bildschirm, klicken Sie auf die <strong>QR-Code<\/strong> Registerkarte oder Bedienfeld.<\/li>\n<li>Klicken Sie im QR-Code-Fenster auf <strong>PNG herunterladen<\/strong> oder <strong>SVG herunterladen<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"scanning-behavior\"><a href=\"#scanning-behavior\">Scanverhalten<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wenn jemand einen Pretty-Links-QR-Code mit seiner Handykamera oder einer QR-Scanner-App scannt, funktioniert das genau so, als w\u00fcrde man in einem Browser auf den Pretty-Link klicken:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Der von Ihnen konfigurierte Weiterleitungstyp (301, 302, <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/cloak-redirect\/\">Umhang<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/pretty-bar\/\">sch\u00f6ne Bar<\/a><\/strong>, usw.) wird ber\u00fccksichtigt;<\/li>\n<li>Der Klick wird in Ihren Berichten genau wie jeder andere Klick erfasst;<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/geographic-redirects\/\">Zielgruppenregeln<\/a><\/strong> (geografisch, ger\u00e4tebezogen usw.) werden als normal bewertet;<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/link-rotations\/\">Drehung<\/a><\/strong> und <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/split-testing\/\">Split-Tests<\/a><\/strong> so funktionieren, wie sie konfiguriert sind.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Das bedeutet, dass Sie QR-Codes f\u00fcr A\/B-Tests, geografisches Targeting (ein Schild in Europa und ein Schild in den USA k\u00f6nnen denselben QR-Code verwenden und zu lokalisierten Seiten weiterleiten) sowie f\u00fcr ein detailliertes Kampagnen-Tracking nutzen k\u00f6nnen \u2013 und das alles, ohne unterschiedliche Codes f\u00fcr verschiedene Zielgruppen drucken zu m\u00fcssen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-great-qr-codes\"><a href=\"#tips-for-great-qr-codes\">Tipps f\u00fcr gelungene QR-Codes<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drucken Sie ein Quadrat mit einer Seitenl\u00e4nge von mindestens 1 Zoll (25 mm).<\/strong> Kleinere Codes lassen sich unter Umst\u00e4nden nicht zuverl\u00e4ssig scannen;<\/li>\n<li><strong>Achten Sie auf einen hohen Kontrast.<\/strong> Schwarz auf Wei\u00df ist der Goldstandard. Vermeiden Sie helle Farben auf hellem Hintergrund oder dunkle Farben auf dunklem Hintergrund;<\/li>\n<li><strong>Lassen Sie um den Code herum etwas Platz frei.<\/strong> Ein leerer Rand von etwa vier QR-Modulen (die kleinen Quadrate) hilft den Scannern, das Motiv schnell zu erfassen;<\/li>\n<li><strong>F\u00fchren Sie vor dem Massendruck immer einen Testdruck durch.<\/strong> Scannen Sie mit zwei oder drei verschiedenen Handymodellen, sowohl bei guter als auch bei schwacher Beleuchtung;<\/li>\n<li><strong>Verwende kurze Schlagw\u00f6rter.<\/strong> K\u00fcrzere, ansprechende URLs f\u00fchren zu weniger dicht gepackten QR-Codes, die sich schneller scannen lassen und widerstandsf\u00e4higer gegen Abrieb sind.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"use-cases\"><a href=\"#use-cases\">Anwendungsf\u00e4lle<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speisekarten<\/strong> \u2014 Verweisen Sie auf eine im Internet bereitgestellte PDF-Datei oder Webseite; aktualisieren Sie diese, ohne sie erneut zu drucken;<\/li>\n<li><strong>Beschilderung f\u00fcr Veranstaltungen<\/strong> \u2014 Ein QR-Code pro Stand, der zu einem <strong><a href=\"https:\/\/prettylinks.com\/de\/docs\/geographic-redirects\/\">kampagnenspezifische Landingpage<\/a><\/strong>;<\/li>\n<li><strong>Produktverpackung<\/strong> \u2014 Handb\u00fccher, Registrierungsseiten, Support-Links;<\/li>\n<li><strong>Visitenkarten<\/strong> \u2014 Ersetze die lange URL durch einen Code, der auf dein Portfolio verweist;<\/li>\n<li><strong>Printanzeigen<\/strong> \u2014 Sie k\u00f6nnen den Zielort jederzeit \u00e4ndern, ohne die Anzeige neu drucken zu m\u00fcssen.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Pretty Links kann f\u00fcr jeden Pretty-Link einen scanbaren QR-Code generieren, der sich f\u00fcr Drucksachen, Veranstaltungsbeschilderungen, Visitenkarten, Produktverpackungen und \u00fcberall dort eignet, wo eine druckbare Verkn\u00fcpfung zu einer URL n\u00fctzlich ist. QR-Codes sind ab der Stufe \u201eBeginner\u201c verf\u00fcgbar. QR-Codes aktivieren: Gehen Sie zu Dashboard &gt; Pretty Links &gt; Optionen &gt;\u2026<\/p>","protected":false},"author":34280,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[711],"ht-kb-tag":[],"class_list":["post-13499","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-tracking-and-reports"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pretty Links can generate a scannable QR code for any pretty link, suited to print materials, event signage, business cards, product packaging, and anywhere else a printable shortcut to a URL is useful. 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