Amazon Influencer-Programm vs. Partnerprogramm: Ein einfacher Leitfaden für Affiliates, Blogger, Creators und Influencer

Informieren Sie sich über das Amazon-Influencer-Programm im Vergleich zum Partnerprogramm, um herauszufinden, welches Programm zu Ihrem Content-Stil, Ihrer Zielgruppe und Ihren Monetarisierungszielen passt.

As an affiliate marketer, you probably already know Amazon is a go-to platform for earning commissions by sharing your favorite finds. But there’s one question that trips up a lot of content creators and marketers:

Which Amazon program should I use? And which one is actually right for me?

Amazon offers two major ways to earn: the Amazon Influencer Program und die Amazon Affiliate Program (also known as Amazon Associates).

They sound similar, and honestly, it’s easy to mix them up. But they’re designed for different types of marketers. One is ideal if you’re big on social media. The other is better suited for blogs, websites, and newsletters.

So, how do you figure out which one fits your content and audience?

That’s exactly what this post is here to help you do. We’ll break down the differences between the Amazon Influencer Program vs Affiliate Program, clear up the confusion, and walk you through the distinctive features of each. That way, you can choose the platform that makes the most sense for how you recommend products online.

What is the Amazon Affiliate Program (aka Amazon Associates)?

The Amazon Affiliate Program, officially called Amazon-Mitglieder, is one of the easiest ways to earn money by recommending products online. If you’ve got a blog, website, YouTube channel, or even a decent-sized email list, you can apply to join.

Und so funktioniert es: You sign up, grab a special link to any product on Amazon, and add it to your content. If someone clicks your link and buys something – even if it’s not the exact item you linked to – you still earn a commission.

Simple, right?

This program is especially great for bloggers, niche site owners, product reviewers, and anyone who regularly creates content that could include product recommendations.

Key Features of Amazon Associates

• Link to any product in the massive Amazon catalog – books, electronics, home goods, you name it.
  
• Commission rates vary by product category, ranging from about 1% to 10%, depending on what your audience buys.
  
• 24-hour cookie window – You’ll earn a commission on any qualifying purchase made within 24 hours of someone clicking your link.
  
• Built-in tools like banners, product widgets, and tracking reports help you monitor performance.

It’s a low-barrier, flexible way to monetize your existing content. And with the right setup, it can become a steady source of passive income.

How to Apply for the Amazon Affiliate Program (Amazon Associates)

Getting started with Amazon Associates is pretty straightforward. Here’s how it works:

1. Go zu the Amazon Affiliate Program page and click “Sign Up.”
   
2. Add your content platform –  this could be your blog, website, YouTube channel, or app.
   
3. Choose the types of products you plan to promote and share a bit about your audience.
   
4. Create your account and start generating affiliate links right away.
   

Amazon gives you 180 days to make at least 3 qualifying sales. Once you hit that milestone, your account can be fully approved. Check out our full article on How to Become an Amazon Affiliate below:

What is the Amazon Influencer Program?

If you’re active on social media and have a solid following, the Amazon Influencer Program might be more your lane. It’s Amazon’s answer to creators who promote products directly through platforms like Instagram, TikTok, YouTube, or Facebook.

Instead of just grabbing individual product links like you do with Amazon Associates, this program lets you build your own Amazon storefront, a curated page where you can showcase product collections that match your niche or personal brand.

You can then share your storefront link or promote individual product picks across your social channels. When someone buys through your link? You earn a commission.

Key Features of the Amazon Influencer Program

• Custom Amazon storefront – Your personal shop where followers can browse all your recommendations in one place.
  
• Shareable storefront URL – Easy to promote in your social bio, video descriptions, or swipe-up links.
  
• Eligibility requirements – You’ll need an engaged audience on platforms like Instagram, YouTube, TikTok, or Facebook. Amazon looks at your follower count and engagement, not just big numbers, but how active your community is.
  
• Same commission rates as Amazon Associates, so you earn a percentage of qualifying purchases just like traditional affiliates.

This program is ideal for creators who focus on content like product reviews, “unboxings,” lifestyle reels, or tutorials that naturally lead into product recommendations.

How to Apply for the Amazon Influencer Program

If you’re active on social media and have a decent following, you can apply for the Amazon Influencer Program in just a few steps:

1. Visit the Amazon Influencers page and click “Sign Up.”
   
2. Connect your social account – usually Instagram, YouTube, TikTok, or Facebook.
   
3. Amazon will review your profile, looking at things like follower count and engagement.
   
4. If approved, you’ll be able to set up your custom storefront and start sharing your recommendations.

There’s no exact follower minimum listed, but generally, creators with at least 1,000 engaged followers have a good chance, especially if they post product-focused content.

Once you're in, you can start building your storefront and adding product links right away.

Profi-Tipp: Amazon product links are often long and messy – sometimes they look so random, they can make people hesitate to click. But with the Pretty Links-Stecker, you can turn those links into short, clean, branded URLs that actually look trustworthy:

You can also:

• Track how many clicks each link gets
  
• See where your traffic is coming from
  
• And even organize your links by category so you’re not hunting them down later

It’s a simple way to make your affiliate links look more professional und work harder for you behind the scenes.

Key Differences Between the Amazon Influencer Program vs Affiliate Program

Here’s a table highlighting the key differences between the Amazon Influencer Program vs Affiliate Program:

Merkmal	Amazon Affiliate (Associates)	Amazon Influencer
Access Requirements	Open to nearly anyone with a blog, site, or channel. Easy approval process	Available only to creators with qualifying social followings and engagement (e.g., 1–5k+ on Instagram/YouTube/TikTok)
Where You Share	Use product-specific links embedded in your content (blog, video, email)	Drive traffic to your custom storefront or collections shared via a single link
Appearance of Links	Direct links go to product pages on Amazon	Links point to your curated storefront, creating a branded shopping hub
Link Generation	Can link to any product, with full flexibility	You can share a link to your Amazon storefront or link directly to individual products you’ve added to it.
Commission Rates	Varies by category (approx. 1–10%)	Same commission structure as Associates
Cookie Window	Standard 24-hour cookie window	Also applies to storefront clicks and individual product buys
Branding & Experience	Minimal branding control; links blend into content	Full storefront customization, product lists, and brand hub feel
Analytics & Tracking	Standard affiliate dashboard with clicks & earnings	Influencer dashboard provides storefront analytics, plus video views, etc.
Promotion Tools	SiteStripe links, banners, widgets, APIs	Storefront, Amazon Live, Idea Lists, video uploads
Globale Reichweite	Geo‑redirect links support international traffic	Storefront is primarily U.S.-focused (availability may vary)
Account Requirements	Must generate a few qualifying sales in the first 180 days	Must maintain active storefront; low engagement can lead to dormancy removal
Ease of Setup	Quick sign-up using your website or channel	Setup involves storefront creation, but no website is needed
Best For	Bloggers, niche sites, product reviewers, writers	Social media creators focused on visual/story content

Which One Should You Use?

Choosing between the Amazon Influencer Program vs Affiliate Program really comes down to wie und wobei you create content.

• Wenn Sie mainly post on Instagram, TikTok, or YouTubedie Influencer Program is built for that. You get a branded storefront to send followers to all your picks in one place.
  
• Wenn Sie write blog posts, run a website, or send newslettersdie Affiliate Program (Associates) gives you more flexibility to link to individual products anywhere in your content.
  
• Want more control over branding and product curation? The Influencer Program gives you more tools to showcase collections.
  
• Just starting out or focusing on SEO and long-form content? The Affiliate Program is often the easiest to maintain and scale.
  

But here’s the thing: you don’t have to pick just one. A lot of creators actually use beide – promoting their Influencer storefront on social media and dropping affiliate links in blog posts or YouTube video descriptions.

And no matter which program (or combo) you use, Pretty Links can help you keep your Amazon links organized, clean, and trackable, so your monetization game stays strong across every platform.

Common Mistakes to Avoid (With Either Program)

If you’re just starting out with Amazon’s affiliate or influencer programs, here are a few easy-to-make mistakes to watch for:

• Forgetting to add disclosures
  Always let your audience know you’re using affiliate links. It’s not just a best practice – it’s an FTC requirement. A simple “As an Amazon Associate, I earn from qualifying purchases” works.
  
• Using raw, unbranded links
  Long, messy Amazon URLs can look spammy. Tools like Pretty Links help you turn those into clean, branded links that people actually trust and want to click.

• Linking without strategy
  Don’t just drop links and hope for the best. Make sure your recommendations fit your content and actually help your audience, whether you’re writing a review, making a video, or curating a list.

Avoiding these early slip-ups can help you build trust, stay compliant, and earn more over time.

Abschließende Überlegungen

At the end of the day, both Amazon programs are just different ways to do the same thing: share products you believe in and get rewarded when others buy them.

Whether you prefer crafting long-form content or connecting with your audience through quick videos and social posts, there’s a path that fits your style.

The good news? You don’t have to overthink it – or even pick just one. Start where it feels most natural, keep showing up for your audience, and let your link strategy grow with you.

And if you’re ready to make your links look better, perform better, and stay organized as you grow, Pretty Links is the perfect companion for whichever Amazon path you choose.

Have more questions? Let us know in the comments section below.

Offenlegung von Partnerlinks