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How to Create an Online Learning Website Using WordPress

We’re all teachers in this day and age. Whether you’re a fan of skillbuilding sites like Skillshare, Coursera, or Udemy, you probably know that virtual learning has become big business. Considering that, imagine if you could create your own online learning WordPress site and teach skills you’ve mastered to other excited, eager learners on the…

email drip campaigns graphic

A Short Guide to Drip Campaigns

One aspect of marketing that never seems to change is the value of a good email. Our inboxes are crowded and our time is limited, yet we still sign up for mailing lists, newsletters, and other digital mail. Even social media hasn’t destroyed the effectiveness of a masterful email campaign. Year after year, research shows…

keyword research

How Keyword Research Rescues Your Marketing Budget

Keyword research informs every aspect of your marketing budget, from SEO and buyer personas to social media, email marketing, and ad campaigns. Through keyword research you can make sure every dime is spent wisely and every message goes to the right place.  Keyword research is the glue that ties all your efforts together, and there’s…

How to Create a Logo for Your WordPress Site (In 6 Steps)

Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true – if your site’s logo is poorly designed, you could be harming your site’s reputation. Effective…

How to Build Authority Links to Your New Website

Build a website and the traffic will follow, right? While this is the dream of every website owner, it isn’t likely to come true without major effort. The simple fact is, you need to build credibility and increase your search engine rankings for this to become reality. That can be difficult if your website is…