SEO

A Brief Introduction to WWW, HTTP, and HTTPS

A Uniform Resource Locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may never have given much thought to how it works. URLs specify the exact location of web pages, and determine how to retrieve them. Put simply, a URL is the address of…

Why ‘Over-Optimizing’ Your Links Can Backfire

Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…

2 Ways to Use Pretty Links to Improve Your Social Media Presence

As a social media influencer, links can play a major role in your success. However, not all links are created equal, especially on social media. You must know how to use your links effectively, or else your efforts will be fruitless. One way to improve your links is with link shortening. This technique makes your…

3 Downsides to Shortened Links (And How to Combat Them)

Sharing links is a necessity for many bloggers, website owners, and marketers. However, long links can be clunky, unappealing, and in some cases, short on trust. Link shorteners can help, and have plenty of benefits, but they also have their downsides. If not used correctly, they can significantly reduce Click-Through Rates (CTRs) and lead to…

3 Ways Link Tracking Can Help You Increase Conversions

It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your…