SEO

The (Positive) Truth About Link Shortening and SEO

Links play a significant role in Search Engine Optimization (SEO). Backlinks, external links, permalinks – they’re all factors in search engine algorithms. Unfortunately, marketers sometimes avoid using shortened links. This may be due to the misconception that link shortening hurts SEO. In reality, not only can shortened links help with optimization, but they can also…

What Is SEO Metadata (And How Can You Add It to Your Posts)?

For most websites, Google is the most important source of visitors. No matter how strong your social media presence may be, Search Engine Optimization (SEO) is paramount to your site’s growth. Therefore, every site needs a way to manage its SEO metadata. Perhaps the easiest way to manage your metadata is by using the Yoast…

How to Optimize Your WordPress Website’s SEO

No matter what type of website you run, it’s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your site’s potential reach. Fortunately, optimizing WordPress for SEO isn’t…

3 Link Building Techniques to Help You Boost Engagement

Search engines like Google take a lot of factors into consideration when determining how highly they rank your website’s pages. Security, loading speed, and quality all contribute. In addition, the number of links that point towards your site is of particular importance. Encouraging lots of links back to your content can take plenty of time…

Why ‘Over-Optimizing’ Your Links Can Backfire

Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…