SEO

4 Copywriting Tips for Affiliate Marketers

Hands down, one essential skill an affiliate marketer will need to master is copywriting. There is no success in affiliate marketing without powerful copy delivered strategically. Even with the best web design, content marketing plan, and link-building strategy, affiliate marketing efforts fail without compelling writing. Let me repeat that for clarity: You WILL FAIL as an affiliate marketer without…

3 Simple Ways to Improve User Experience

Your website is likely the first point of contact a potential customer will have with your business. In a way, a company website takes over the job of your body language during a face-to-face meeting. Where your facial expression and posture will determine the strength of your first impression in the real world, the ease…

4 Ways to Improve Bounce Rates

If you’re a marketer concerned with growth, chances are you’ve heard of bounce rates. They’re a huge part of most analytics breakdowns, and can tell you a lot at a glance. Understanding and keeping an eye on this important metric could help you learn what is and isn’t working with your site efforts. What is…

How to Structure Your URLs to Boost SEO (4 Key Tips)

Search engine optimization (SEO) plays an important role in increasing page conversions. There are many elements to SEO, and you’re likely using many of them already. However, one often-overlooked aspect of smart SEO practice the careful structuring of URLs. By structuring your URLs in particular ways, you can boost conversion rates and increase traffic. Better…

The (Positive) Truth About Link Shortening and SEO

Links play a significant role in Search Engine Optimization (SEO). Backlinks, external links, permalinks – they’re all factors in search engine algorithms. Unfortunately, marketers sometimes avoid using shortened links. This may be due to the misconception that link shortening hurts SEO. In reality, not only can shortened links help with optimization, but they can also…