SEO

How to Optimize Your WordPress Website’s SEO

No matter what type of website you run, it’s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your site’s potential reach. Fortunately, optimizing WordPress for SEO isn’t…

3 Link Building Techniques to Help You Boost Engagement

Search engines like Google take a lot of factors into consideration when determining how highly they rank your website’s pages. Security, loading speed, and quality all contribute. In addition, the number of links that point towards your site is of particular importance. Encouraging lots of links back to your content can take plenty of time…

A Brief Introduction to WWW, HTTP, and HTTPS

A Uniform Resource Locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may never have given much thought to how it works. URLs specify the exact location of web pages, and determine how to retrieve them. Put simply, a URL is the address of…

Why ‘Over-Optimizing’ Your Links Can Backfire

Sometimes you can do a job too well. Such is the case with customizing your links and keywords to improve your site’s Search Engine Optimization (SEO). It’s actually possible to ‘over-optimize’ your site, which can lead Google to penalize it by lowering your rankings. To avoid over-optimizing your links, you’ll first need to understand what…

3 Black Hat SEO Strategies You May Be Using (And How to Avoid Them)

Increasing your website’s visibility is the key to its overall success, and many Search Engine Optimization (SEO) techniques can help. Unfortunately, there are some strategies (known as ‘black hat’ techniques) you may be using that can seriously impact your current search ranking. The use of black hat strategies can be tempting, especially since you may…