SEO

Here’s How You Master the Meta Description for Better SEO

We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system.  If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness.  In fact, even…

A Brief Introduction to WWW, HTTP, and HTTPS

A uniform resource locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may never have given much thought to how they work. URLs specify the exact location of web pages and determine how to retrieve them. Put simply, a URL is the address of…

The Best Technical SEO Tools to Master in 2020

Things have changed for SEO.  That’s not surprising! With the way the world is going, things are changing in most industries. SEO, however, has always been a shape-shifter. Keeping in line with best practices for search engine optimization is a full-time job, and it’s no wonder so many companies have opted for full SEO departments.…

Free Google Services to Empower Your SEO Strategy

No matter how you feel about Google, it’s easy to see that they dominate the search market. Google achieves this high-level domination by going above and beyond to provide excellent SERP results to its users. That means relevant content based on keywords shows up at the top more frequently on Google than on other search…

Drive Traffic to Your Website With These Key Tips

Traffic is the heartbeat of any successful site. Without visitors, your website can stagnate and struggle to make the conversions it needs to thrive. Over time, a lack of page views could even impact your search rankings. That’s why it’s important to commit to generating new traffic. Fortunately, there are techniques that can help you…