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SEO

The (Positive) Truth About Link Shortening and SEO

Links play a significant role in Search Engine Optimization (SEO). Backlinks, external links, permalinks – they’re all factors in search engine algorithms. Unfortunately, marketers sometimes avoid using shortened links. This may be due to the misconception that link shortening hurts SEO. In reality, not only can shortened links help with optimization, but they can also…

What Is SEO Metadata (And How Can You Add It to Your Posts)?

For most websites, Google is the most important source of visitors. No matter how strong your social media presence may be, Search Engine Optimization (SEO) is paramount to your site’s growth. Therefore, every site needs a way to manage its SEO metadata. Perhaps the easiest way to manage your metadata is by using the Yoast…

How to Optimize Your WordPress Website’s SEO

No matter what type of website you run, it’s essential that you focus on its Search Engine Optimization (SEO). WordPress comes with many powerful SEO tools, as well as a wide variety of available plugins. That means you may not be taking full advantage of your site’s potential reach. Fortunately, optimizing WordPress for SEO isn’t…

3 Link Building Techniques to Help You Boost Engagement

Search engines like Google take a lot of factors into consideration when determining how highly they rank your website’s pages. Security, loading speed, and quality all contribute. In addition, the number of links that point towards your site is of particular importance. Encouraging lots of links back to your content can take plenty of time…

A Brief Introduction to WWW, HTTP, and HTTPS

A Uniform Resource Locator (URL), more commonly known as a web address, is something you see every day. At the same time, you may never have given much thought to how it works. URLs specify the exact location of web pages, and determine how to retrieve them. Put simply, a URL is the address of…