Pretty Links

How to Use Link Groups to Organize Your Pretty Links (In 3 Steps)

As your site grows, so will the number of links it contains. This can make it more difficult to find and optimize all your links, not to mention track their performance. For example, the more links you have, the harder it becomes to test how well links from different landing pages perform. One solution to…

3 Link Maintenance Tasks to Improve Your Campaigns

Linking is an important aspect of any high-quality website. However, many website owners overlook their linking campaigns due to lack of time or knowledge. If you fail to maintain and optimize your site’s current links, you could lose traffic due to poor linking practices. For this reason, you should incorporate link maintenance tasks into your…

How to Optimize Your Link Tracking With Pretty Links (3 Key Tips)

Link tracking is an important marketing strategy, and one with numerous benefits. By tracking your links, you can get a better understanding of your users’ behaviors, and more fully understand how visitors interact with your links. However, if you aren’t optimizing your link tracking, you could miss out on crucial information. Fortunately, you can optimize…

How to Put Your Links on Autopilot Using Default Link Options

There is more to links than just where they direct the user – it also matters how they do so. An important part of creating an effective linking campaign is considering how your links are set up. Failing to configure them appropriately can have a negative impact on your website, including through search engine penalties. By…

Alternate Base URLs: What They Are and How to Use Them

Choosing a domain name is an important part of creating a website. However, it’s not uncommon for website owners to require alternatives to their primary domain name as well. One common reason is that the original name is too long. However, you may also want to temporarily use a different domain, or capture a larger…