Pretty Links

How to Optimize Your Link Tracking With Pretty Links (3 Key Tips)

Link tracking is an important marketing strategy, and one with numerous benefits. By tracking your links, you can get a better understanding of your users’ behaviors, and more fully understand how visitors interact with your links. However, if you aren’t optimizing your link tracking, you could miss out on crucial information. Fortunately, you can optimize…

How to Put Your Links on Autopilot Using Default Link Options

There is more to links than just where they direct the user – it also matters how they do so. An important part of creating an effective linking campaign is considering how your links are set up. Failing to configure them appropriately can have a negative impact on your website, including through search engine penalties. By…

URL Slugs: What They Are and How to Use Them Effectively

Links are an effective way to bring new traffic to your website. However, longer or unoptimized links may prevent people from clicking through, as they can appear untrustworthy. These URLs also tend to lack descriptive information about the contents of the link, which can negatively affect your search engine rankings. You can avoid these problems…

Link Trust: A Close Look at the Psychology of Linking

The types of links you use – both on and off your website – are a crucial part of your linking strategy. Most internet users are savvy enough to recognize ‘friendly’ and ‘unfriendly’ links. So it’s important to offer links that inspire their trust. Fortunately, you can create beautiful, trustworthy links that attract clicks with…

An Introduction to Open Graph Meta Tags

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what social media posts up to chance. Enter ‘Open Graph’ meta tags. These are elements that, when used correctly, can boost your social…