Social Marketing

How to Use Links Effectively on Instagram (3 Easy Methods)

While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day Instagram still doesn’t allow hyperlinks in normal posts. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking. There…

2 Ways to Use Pretty Links to Improve Your Social Media Presence

As a social media influencer, links can play a major role in your success. However, not all links are created equal, especially on social media. You must know how to use your links effectively, or else your efforts will be fruitless. One way to improve your links is with link shortening. This technique makes your…

An Introduction to Open Graph Meta Tags

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what social media posts up to chance. Enter ‘Open Graph’ meta tags. These are elements that, when used correctly, can boost your social…

A Multi-Platform Guide to Effective Linking on Social Media Sites

A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences…

4 Key Elements of a Traffic-Driving Social Media Profile

Once you’ve created a social media profile, take the time to polish it to its full potential. Your efforts can help build your brand and reach your audience. You have almost total control over your profile’s content – it’s up to you to make the most of it. Unfortunately, this can be difficult for beginners who…