Social Marketing

“Please RT”: How to Get More Retweets on Your Twitter Posts

Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility, yet figuring out exactly how to do that can be a challenge. Posting new content frequently…

How to Use Links Effectively on Instagram (3 Easy Methods)

While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day Instagram still doesn’t allow hyperlinks in normal posts. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking. There…

2 Ways to Use Pretty Links to Improve Your Social Media Presence

As a social media influencer, links can play a major role in your success. However, not all links are created equal, especially on social media. You must know how to use your links effectively, or else your efforts will be fruitless. One way to improve your links is with link shortening. This technique makes your…

An Introduction to Open Graph Meta Tags

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what social media posts up to chance. Enter ‘Open Graph’ meta tags. These are elements that, when used correctly, can boost your social…