Social Marketing

3 Types of Brand Content to Post on Twitter

A social media presence is vital for any business. If your brand doesn’t invest in digital marketing channels, you could lose out on traffic and click-throughs. Worse, you may find that your competitors fill the void you leave. Twitter is a versatile platform for promoting your brand, especially since the content you post there can…

4 Ways Influencer Marketing Can Benefit You

Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

5 Best Practices for Linking on Social Media

Social media is an important part of any strong marketing strategy. What you may not realize is that how you incorporate links on social media platforms can either hurt or help the effectiveness of your campaigns. Linking on social media can boost engagement, expand your reach, improve Search Engine Optimization (SEO), and overall enhance your…

5 Social Media Marketing Strategies for Your Online Business

In today‚Äôs digital environment, it’s becoming increasingly important to leverage social media to engage audiences and build brand awareness. When used correctly, social media is an excellent tool for marketing content, offering customer services, and growing your audience. Research shows that 70% of consumers have used social media for customer service-related issues at least once,…