Social Marketing

How to Create Hashtags People Will Actually Use (3 Key Tips)

Every social media marketer knows the importance of hashtags, and they can be incredibly beneficial when used effectively. However, just because you create a hashtag doesn’t mean your audience will latch onto it – you’ll first need to capture their attention. Crafting strong, memorable hashtags is a smart method for getting your audience engaged. They’ll…

How to Get Influencers Onboard with Your Business (In 3 Steps)

Brands have always worked with celebrities to promote their products – and for good reason. There’s no denying that having a famous face onboard can give you a promotional boost. However, doing that can seem unachievable if you’re a small- to mid-sized company. This is where social media influencers come into play. These are well-established…

A Beginner’s Guide to Using Facebook as a Marketing Tool

Anyone who runs a website knows that establishing a strong online presence is vital – especially for business owners. The way you present yourself online can have a huge impact on the traffic and conversions your site receives, which means that a weak presence can have a detrimental effect. When it comes to building your…

“Please RT”: How to Get More Retweets on Your Twitter Posts

Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility, yet figuring out exactly how to do that can be a challenge. Posting new content frequently…