Social Marketing

3 Ways You Can Optimize Your Brand on Instagram

If you don’t know how to optimize your brand on Instagram, then your marketing strategy might suffer. You run the risk of losing out on engagement and conversions over time. Fortunately, you can quickly make dramatic changes to your Instagram brand account, such as by using multi-grid layouts and having a consistent schedule. These strategies…

An Introduction to Open Graph Meta Tags

One of the best ways to reach a wider audience is to share your content on social media. Unfortunately, simply sharing your content’s link on your profiles as-is leaves a lot of what gets posted to chance. Enter “Open Graph” meta tags. These are elements that, when used correctly, can boost your social media returns. In…

3 Types of Brand Content to Post on Twitter

A social media presence is vital for any business. If your brand doesn’t invest in digital marketing channels, you could lose out on traffic and click-throughs. Worse, you may find that your competitors fill the void you leave. Twitter is a versatile platform for promoting your brand, especially since the content you post there can…

4 Ways Influencer Marketing Can Benefit You

Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…