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Social Marketing

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

5 Best Practices for Linking on Social Media

Social media is an important part of any strong marketing strategy. What you may not realize is that how you incorporate links on social media platforms can either hurt or help the effectiveness of your campaigns. Linking on social media can boost engagement, expand your reach, improve Search Engine Optimization (SEO), and overall enhance your…

5 Social Media Marketing Strategies for Your Online Business

In today’s digital environment, it’s becoming increasingly important to leverage social media to engage audiences and build brand awareness. When used correctly, social media is an excellent tool for marketing content, offering customer services, and growing your audience. Research shows that 70% of consumers have used social media for customer service-related issues at least once,…

5 Ways to Integrate Your Social Media Accounts With WordPress

These days, it’s crucial for businesses to maintain an active presence on social media. However, it can be hard to drive engagement on social platforms. Posting daily can be time consuming, especially if you have a small team without a dedicated social media manager. Fortunately, it’s easy to connect your social media accounts to your…

3 Productivity Tips for Social Media Marketers

Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…