Marketing

How to Conduct a Survey of Your Website’s Users

When running a website of any kind, one of the most important things to consider is how effective your site actually is at serving visitors’ needs. Perhaps unsurprisingly, the best way to find this out is to directly ask the people who use it. There are a number of different ways you can do this.…

“Please RT”: How to Get More Retweets on Your Twitter Posts

Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility, yet figuring out exactly how to do that can be a challenge. Posting new content frequently…

How You Can Use a Podcast to Increase Conversions

Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…

How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing

Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful…