Marketing

4 Ways Influencer Marketing Can Benefit You

Businesses and marketers need to create content that’s relevant to their audiences. So it’s important that you identify how you can do that, or you could be at a disadvantage. One of the best places to start is by tapping into the channels your target audience is already using. The right influencer, for example, can…

What Are Brand Advocates (And How Can You Attract Them)?

Many consumers rely on recommendations to inform their purchases. Simply using advertisements to promote your products and services often isn’t enough. If you don’t have anyone talking up your business, your brand could be missing out. That’s where brand advocates can come to your rescue. These individuals can recommend your brand through social media, to…

The Anatomy of Successful Affiliate Promotions (4 Key Elements)

Joining an affiliate marketing program can be a practical way of earning some side income. However, your success as an affiliate hinges on your ability to effectively promote the merchant’s products. That’s not something that comes easy to everyone. Fortunately, you can follow the blueprint of the other successful affiliates who came before you. Your…

A Beginner’s Guide to Link Cloaking

There’s a lot of misinformation around the concept of link cloaking. The term ‘cloaking’ itself sounds nefarious, but this is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Moreover, cloaking enables you to protect your valuable affiliate…

4 Ways to Increase the Value of Your Links

Links play an integral role in online marketing. They can be used to boost Search Engine Optimization (SEO), generate leads, and drive conversions. Unfortunately, it can be all too easy to fall back on outdated and ultimately ineffective linking methods. When you have a strong linking strategy, each link you use can be an opportunity…