Marketing

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

Your Complete Guide to Linking on YouTube (4 Tips)

Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost Search Engine Optimization (SEO), generate more traffic,…

3 Tips for Choosing the Best Link Shortener

At this point, you’re probably familiar with the practice of shortening links. However, with so many different link shortening tools and services available, how do you decide which is right for your business? There is no one simple answer to that question. However, there are a handful of factors you can consider when deciding which…

5 Best Practices for Linking on Social Media

Social media is an important part of any strong marketing strategy. What you may not realize is that how you incorporate links on social media platforms can either hurt or help the effectiveness of your campaigns. Linking on social media can boost engagement, expand your reach, improve Search Engine Optimization (SEO), and overall enhance your…