Marketing

How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing

Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful…

A Beginner’s Guide to Conversion Funnels (And How to Optimize Yours)

Almost every site has a goal, whether that’s to generate leads, grow conversions, increase sales, or something else entirely. To successfully accomplish this goal, you’ll need to make it easy and natural for your users to take the right actions. This involves leading them down a path that ultimately convinces them to convert, something that’s known…

How to Use Links Effectively on Instagram (3 Easy Methods)

While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day Instagram still doesn’t allow hyperlinks in normal posts. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking. There…

3 Tasks to Complete Before Adding Affiliate Links to Your Blog

There’s no doubt that affiliate marketing can be a lucrative income stream. However, you can’t jump right in and begin adding affiliate links to your website with no regard for best practices or User Experience (UX). In order to prepare your blog, there are certain tasks you need to complete before you start. These tasks…