Marketing

3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there…

What Is the Optimal Length for Your Blog Posts?

A question that has troubled most bloggers at one point or another is how long their posts should be. Of course, others think that the answer is simple. Surely a blog post should simply be as long as it needs to be, right? While there’s certainly some validity to that point, it’s not the entire…

Why ‘Readability’ Is Important When Optimizing Your Content

A vital part of optimizing your online content is making sure it’s ‘readable’. This means ensuring that your text is as easy as possible to read and skim, which can have a huge positive effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely…

How You Can Use a Podcast to Increase Conversions

Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…