Marketing

A Beginner’s Guide to Using Facebook as a Marketing Tool

Anyone who runs a website knows that establishing a strong online presence is vital – especially for business owners. The way you present yourself online can have a huge impact on the traffic and conversions your site receives, which means that a weak presence can have a detrimental effect. When it comes to building your…

How to Write an Effective Call to Action for Your Website

For many websites, a primary goal is to make sales or encourage some other type of conversion. However, if your messaging is too vague, potential customers may not know what to do. This can make it a lot less likely that they’ll take desired actions. The good news is that you can resolve this problem…

5 Psychological Techniques You Can Use to Increase Conversions

Conversion is all about encouraging your site’s users to complete a specific action. In other words, you need to turn the average visitor into someone who is actively engaged. With so many competitors out there, this can be a tricky proposition. However, if you understand what makes your audience ‘tick’, you can tweak your content…

How to Conduct a Survey of Your Website’s Users

When running a website of any kind, one of the most important things to consider is how effective your site actually is at serving visitors’ needs. Perhaps unsurprisingly, the best way to find this out is to directly ask the people who use it. There are a number of different ways you can do this.…

“Please RT”: How to Get More Retweets on Your Twitter Posts

Twitter may seem like old news at this point, but it’s still one of the most popular social media networks. As such, it’s a vital tool for online marketing. The key to success on the platform lies in improving your visibility, yet figuring out exactly how to do that can be a challenge. Posting new content frequently…