Content Marketing

Why Testimonials Can Improve Conversions (And How to Add Them to Your Site)

Increasing conversions is a primary goal for every business owner. However, in an ever-crowded market, it’s becoming increasingly difficult to get noticed. Therefore, you need your website to stand out – but what’s the best way to do that? One of the most effective ways to increase conversions on your site is to provide ‘social…

Why ‘Readability’ Is Important When Optimizing Your Content

A vital part of optimizing your online content is making sure it’s ‘readable’. This means ensuring that your text is as easy as possible to read and skim, which can have a huge positive effect on its quality. On the other hand, if your content is hard to follow or understand, users will be more likely…

3 Key Tips for Optimizing Your Blog Posts Effectively

When writing blog posts, one of your main goals is often to attract leads. However, you may find that things aren’t working as well as you had expected. This may be because you’re missing out on key opportunities to optimize each post. In turn, this can limit your reach and have a negative impact on…

How to Use Links to Revitalize Old Content

When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…