Content Marketing

3 Key Tips for Optimizing Your Blog Posts Effectively

When writing blog posts, one of your main goals is often to attract leads. However, you may find that things aren’t working as well as you had expected. This may be because you’re missing out on key opportunities to optimize each post. In turn, this can limit your reach and have a negative impact on…

How to Use Links to Revitalize Old Content

When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…

Affiliate Link Disclosures: An Introduction and Best Practices

Links are the foundation of affiliate marketing. As such, some marketers may add paid-for links to their blogs and websites freely, without a thought to any repercussions. Unfortunately, undisclosed links of this kind can create a legal nightmare. That’s where affiliate link disclosures come in. This practice enables you to link to affiliate sites without…