Content Marketing

7 Tips for Using Images Effectively on Your Website

As you are designing your website, you may think that images are simply a ‘nice to have’ element. In reality, images can do much more than just make your site look attractive. They can also play a role in either attracting visitors, or driving them away. Therefore, it’s very important to include plenty of high-quality…

How to Use External Links Effectively on Your Site (And Why It Matters)

Including plenty of external links on your WordPress site can help to improve your Search Engine Optimization (SEO). However, it’s important to use those links in the right way. Linking to the wrong types of sites can actually harm your page rankings. On the other hand, using effective external links can help add value to…

3 Ways to Encourage User-Generated Content

Creating promotional material is essential to the ongoing success of any business or brand. However, crafting quality content can often be expensive and time consuming – and some marketing may come across to users as insincere. Fortunately, there are other ways to get your message out there. Thanks to our modern, digital world, the production…

4 Ways to Create Attention-Grabbing Headlines for Your Website’s Content

Catching the attention of potential visitors and customers is vital. However, in a saturated market, this is becoming more and more difficult. Your content needs to be attention-grabbing – and a strong headline is a great way to ensure that happens. A headline is often your first (and even only) chance to attract people’s attention…