Content Marketing

How to Use Links to Revitalize Old Content

When looking to rank on Search Engine Results Pages (SERPs) and attract an audience, up-to-date content is crucial. Unfortunately, many website owners tend to let their older content fall by the wayside, leaving it stale and lacking present-day value. However, your old content – including blog posts, articles, and guides – doesn’t need to be…

Affiliate Link Disclosures: An Introduction and Best Practices

Links are the foundation of affiliate marketing. As such, some marketers may add paid-for links to their blogs and websites freely, without a thought to any repercussions. Unfortunately, undisclosed links of this kind can create a legal nightmare. That’s where affiliate link disclosures come in. This practice enables you to link to affiliate sites without…