Marketing

A Beginner’s Guide to Link Cloaking

There’s a lot of misinformation around the concept of link cloaking. The term ‘cloaking’ itself sounds nefarious, but this is actually a standard and useful practice in the world of online marketing. With link cloaking, you can take long, complex URLs and make them more user-friendly. Moreover, cloaking enables you to protect your valuable affiliate…

4 Ways to Increase the Value of Your Links

Links play an integral role in online marketing. They can be used to boost Search Engine Optimization (SEO), generate leads, and drive conversions. Unfortunately, it can be all too easy to fall back on outdated and ultimately ineffective linking methods. When you have a strong linking strategy, each link you use can be an opportunity…

3 Reasons People May Not Click on Your Links

Imagine spending a considerable amount of time crafting a piece of unique, valuable content. You may have even workshopped a dozen headlines before landing on the perfect one. However, after sharing the content, you could be disappointed if it wasn’t generating nearly as many clicks as you’d hoped. When it comes to digital marketing, clicks…

Everything You Need to Know About Retargeting

Ideally, many of your website’s visitors will end up converting. Unfortunately, that isn’t always the case in reality. Sometimes people end up leaving your site because they get distracted, or because they simply aren’t ready to complete a purchase. So what can you do to bring consumers back once they are ready to buy? Retargeting…

4 Tips for Creating Memorable Content

It’s likely that content is an important part of your marketing strategy. It helps to boost brand awareness, engage audiences, and drive conversions. However, producing quality content that users find valuable can be challenging, especially when you have to do it on a consistent basis. In order for your content to be meaningful, it needs…