Marketing

5 Ways to Integrate Your Social Media Accounts With WordPress

These days, it’s crucial for businesses to maintain an active presence on social media. However, it can be hard to drive engagement on social platforms. Posting daily can be time consuming, especially if you have a small team without a dedicated social media manager. Fortunately, it’s easy to connect your social media accounts to your…

5 AI Marketing Trends to Watch for This Year

With the recent boom in AI (Artificial Intelligence) software, there are many new methods of performing customer outreach. AI can be an excellent way to broaden your business’ reach, discover new customers, and increase your conversion rate. However, it can be hard to keep up with the burgeoning technology. Fortunately, it’s not actually that difficult…

3 Productivity Tips for Social Media Marketers

Ever-changing demands from a growing industry means it’s now more difficult than ever to be a social media marketer. There are dozens of platforms to cultivate, new ads to create, and audiences to research. Juggling all of these tasks can be difficult, especially when you have limited time to do so. Fortunately, by boosting productivity…

3 Signs It’s Time to Hire a Social Media Manager

As a business owner, you probably know how important an active social media presence is. However, it can be difficult to manage that presence alongside everything else you have to do. If you’re having trouble, it may be time to bring in a social media manager. A social media manager or team can keep your…

How to Calculate Your Social Media ROI (In 4 Steps)

Social media marketing is an essential task for any business. When done effectively, it can help you increase site traffic, raise brand awareness, and even boost conversions. However, this type of marketing often requires an investment – so it’s important to find out whether your results are worth it. To do that, you’ll need a…