Marketing

How You Can Use a Podcast to Increase Conversions

Podcasting has been around since the dawn of high-speed internet, as a way to share audio online in a serialized format. Today it seems like there are podcasts about almost every topic, and there’s a good reason for that. This is because podcasts are actually a smart way to increase conversions. In fact, hosting a…

How to Leverage the Fear Of Missing Out (FOMO) in Your Marketing

Nobody wants to feel left out, especially if it concerns something positive or valuable. Whether it’s a great deal on a product, a limited-time offer, or a free trial, the feeling of exclusivity can encourage people to act quickly. This is known as the Fear Of Missing Out (FOMO), and it can be a powerful…

A Beginner’s Guide to Conversion Funnels (And How to Optimize Yours)

Almost every site has a goal, whether that’s to generate leads, grow conversions, increase sales, or something else entirely. To successfully accomplish this goal, you’ll need to make it easy and natural for your users to take the right actions. This involves leading them down a path that ultimately convinces them to convert, something that’s known…

How to Use Links Effectively on Instagram (3 Easy Methods)

While it’s a valuable platform for spreading awareness about your business, Instagram has historically been one of the more link-resistant social media sites. In fact, even to this day Instagram still doesn’t allow hyperlinks in normal posts. However, times are changing, and Instagram has recently become much more accommodating when it comes to linking. There…