How Tos

The Benefits of Internal Linking (And How to Use This Technique Effectively)

While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings…

4 Techniques to Improve Your Business’ Branding

Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…

How to Integrate Google Analytics with Pretty Links (And Why You Should)

Traffic numbers can be a strong indicator of your business’ success. After all, the more eyes on your site, the more potential leads your business has. However, the tracking process can seem complicated, and you may find yourself overwhelmed by the steps involved. Fortunately, Pretty Links enables you to easily integrate a tool such as Google Analytics,…

A/B Testing: What It Is and How To Do It With Pretty Links

When setting up your website or sending out email campaigns, it can be difficult to know how readers will perceive different aspects of your design and content. This is true for many things, including link placement and usage. With A/B testing, you can get as close to mind reading as possible. Ultimately, with a better…

How to ‘nofollow’ Your Affiliate Links

Affiliate marketing can provide a welcome income boost to your business through a few well-placed links. However, search engines often crack down on affiliate sites that contain too many paid links and penalize them where it hurts – their search engine ranking. Even so, there are ethical ways around this. They enable you to still promote affiliate products…