How Tos

How to Track Visitor Conversions Using Pretty Link’s Conversion Report

Increasing visitor conversions – such as email list signups and product purchases – should be a primary goal for you as a website owner. However, it can be a struggle to manage without the right tools. Since this task can make the difference between your business’s success or failure, it’s crucial that you plan ahead to…

How to Use a Deep Linking Strategy Effectively

Links are an excellent tool – both on your site and off – that enable you to promote your content and reach your audience. However, there’s so much more to linking than just providing your visitors with a URL. Given this, you may not be using links as effectively as you could be. ‘Deep linking’…

How to Find (and Fix) Broken Links On Your Website

As your website grows, you’ll find yourself performing numerous regular maintenance tasks. Updating your links is often overlooked, yet a failure to fix them can have many negative effects on your site. You can avoid most consequences (such as an impacted search engine ranking and poor User Experience (UX)) by regularly finding and fixing broken…

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…

The Benefits of Internal Linking (And How to Use This Technique Effectively)

While you work to create the best possible content for your readers, you may find yourself relying heavily on external links to provide depth and back up your claims. While these links certainly have their place, there are a number of things they can’t do effectively for your website, such as improving search engine rankings…