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How to Find Swipe Copy That Converts

You may not be a writer, but in business, your word is everything. You may not be a designer either, but in business, the feeling your visuals give off can affect how quickly you’ll grow.  Even if you lack any copywriting skill, and even if you’re the least creative person on the planet, your ability…

Here’s How You Master the Meta Description for Better SEO

We need to get something about meta descriptions out of the way first and foremost: they do not matter to Google’s ranking system.  If there’s one thing you can count on from Google, it’s foggy and hidden information about what’s best for search engines. Meta descriptions are not exempt from the murkiness.  In fact, even…

How to Combine Your Content Marketing and Ad Strategy

Remember when content marketing was a taboo subject?  It was an intruder in a world of paid advertising and “serious marketing.” No one wanted to take a chance on blogging (a practice relegated to teenage whiners and hobbyists), or infographics, or guides. And no one wanted to part with hard-earned cash to do it. There…

How to Promote Affiliate Offers With Google Paid Ads

Affiliate marketing success takes time, effort, and focus. It takes consistency, a well-planned strategy, and a lot of content marketing and promotion. Unfortunately, that’s not always a realistic roadmap. When you need quick access to leads with your affiliate offers, Google paid ads can help you convert your target audience in the short term. Organic…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…