How Tos

How to Promote Affiliate Offers With Google Paid Ads

Affiliate marketing success takes time, effort, and focus. It takes consistency, a well-planned strategy, and a lot of content marketing and promotion. Unfortunately, that’s not always a realistic roadmap. When you need quick access to leads with your affiliate offers, Google paid ads can help you convert your target audience. Organic lead generation is possible…

How to Repurpose Content for Maximum Engagement

Here’s a phrase you’ve likely heard over and over on your journey to better marketing: content is king. And it is king! Content marketing, whether video or podcasts or blogs or whitepapers, runs the modern marketing landscape. It’s an essential step in a world that is increasingly reliant on social media and online discovery for sales. Consider…

Why Page Loading Speed Matters (And How to Improve It)

Speed is one of the most crucial factors for a successful website. Slow loading times can lead to a host of problems, all of which can result in a loss of traffic. In this way, a slow page can be the death knell of an entire website.  Fortunately, there are plenty of options for addressing…

4 Ways to Improve Bounce Rates

If you’re a marketer concerned with growth, chances are you’ve heard of bounce rates. They’re a huge part of most analytics breakdowns, and can tell you a lot at a glance. Understanding and keeping an eye on this important percentage could help you learn what is and isn’t working with your site efforts. What is…

How You Can Use Chatbots to Increase Conversions

Chatbots are becoming a popular feature on many websites. However, they may seem difficult to implement at first glance. It’s easy to assume that adding a chatbot to your site will require advanced technical know-how. Fortunately, there are plenty of easy ways to implement and benefit from chatbots. That’s good news, since this technology is…