Branding

4 Techniques to Improve Your Business’ Branding

Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…

Affiliate Link Disclosures: An Introduction and Best Practices

Links are the foundation of affiliate marketing. As such, some marketers may add paid-for links to their blogs and websites freely, without a thought to any repercussions. Unfortunately, undisclosed links of this kind can create a legal nightmare. That’s where affiliate link disclosures come in. This practice enables you to link to affiliate sites without…

The Pros and Cons of Link Shortening

Sharing long, complex URLs online is not ideal – hence the need for link shorteners. However, while they have many benefits, they’re not a totally perfect solution. Unfortunately, it can be difficult to ascertain when and where it’s best to use a URL shortener, and when it’s smarter to reconsider your strategy. 
The crux of…

Pretty Links 2.0 is Here!

It’s been a long time coming, but we’re proud to announce that Pretty Links 2.0 is now here! We have completely refactored the code base to ensure that the plugin will be easier to both maintain and extend as WordPress continues to evolve. Along the way we’ve completed a major cleanup to the interface, improved…

How Pretty Links has Helped planet5d.com Create a Thriving Brand

Since I released Pretty Links (PLP), I’ve become friends with some fantastic bloggers. Many of these PLP users are really top notch bloggers and have used Pretty Links in ways that I never anticipated. One of these PLP users is Mitch “planetMitch” Aunger over at planet5d.com. Great Content + Awesome Marketing = A Thriving Brand…