Branding- Part 3

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…

3 Questions to Ask Yourself When Branding Your Business

If you’re running any sort of business through your website, it’s important to create a brand identity. Your brand identity is your brand’s personality, in that it’s how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, however, you’ll need to ensure that…

3 Ways to Use Shortened Links in Your Video Content

With YouTube’s active users totaling two billion as of 2020, it’s easy to say that video is taking over the world. And it’s also no wonder that up to 96% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities. One important aspect of…

using an alternate base url for redirection

The Alternate Base URL: What It is and How to Use It

There are times when you might want to use a URL different from your primary domain name. For example, your original name might be too long, you might need to temporarily use a different domain, or you might want to capture a larger audience. In all these scenarios and more, an alternate base URL comes…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…