Branding

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…

3 Questions You Can Ask Yourself to Create a Consistent Brand Identity

If you’re running any sort of business through your website, it’s important to create a brand identity. This is essentially your brand’s ‘personality’, in that it’s how you engage with your audience through marketing and other interactions. If you want to create a brand that people respond to, however, you’ll need to ensure that it has…

3 Ways to Use Shortened Links in Your Video Content

Online video is taking over the world, with nearly a third of all internet users registered on YouTube. It’s no wonder that 87% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities. One important aspect of creating any video content is knowing how…

Alternate Base URLs: What They Are and How to Use Them

Choosing a domain name is an important part of creating a website. However, it’s not uncommon for website owners to require alternatives to their primary domain name as well. One common reason is that the original name is too long. However, you may also want to temporarily use a different domain, or capture a larger…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…