Branding

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

Your Complete Guide to Creating Branded Links (In 4 Steps)

Shortened URLs have gained a lot of popularity over the years. However, some businesses overlook the opportunity to take their shortened links to the next level by branding them. URLs from most link shortening tools use generic domain names and random slugs. On the other hand, branded links incorporate your business’ name into the URL…

How to Create a Brand Style Guide for Your Website

As your business grows, you’ll have more and more people acting on its behalf. If those people have different ideas about your brand, that can lead to inconsistencies and confusion. That means you’ll need to find a way to quickly communicate your brand requirements as your business grows. One way to keep your branding consistent…

How to Create a Logo for Your WordPress Site (In 6 Steps)

Even if you have fantastic content, visitors may not be drawn to your WordPress website unless it uses strong branding. One of the most effective ways to do this is with a well-designed logo. The reverse is also true – if your site’s logo is poorly designed, you could be harming your site’s reputation. Effective…

3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there…