Branding

3 Ways You Can Use Branded Links Effectively

An increasing number of website owners are catching on to the idea of using branded links. However, for some, understanding how to get the most out of shortened URLs and how they fit into existing marketing plans can be a difficult task. Fortunately, there are some proven tactics you can use to easily integrate branded…

A Complete Branding Checklist for New Websites

Whether it’s for a business you recently started or an existing one that needed a makeover, creating a new website is exciting. However, there are a lot of branding elements to include before launching your site, if you don’t want people to perceive your brand as being sloppy or unprofessional. Fortunately, you can prevent that…

How to Create a Strong Social Media Brand (3 Tips)

The rise of social media has given way to a new marketing environment. Your website was probably once the primary focus of your online branding efforts. However, today, the first introduction many consumers will have to your brand is through social media. The good news is that social media can be a powerful tool to…

Your Complete Guide to Creating Branded Links (In 4 Steps)

Shortened URLs have gained a lot of popularity over the years. However, some businesses overlook the opportunity to take their shortened links to the next level by branding them. URLs from most link shortening tools use generic domain names and random slugs. On the other hand, branded links incorporate your business’ name into the URL…

How to Create a Brand Style Guide for Your Website

As your business grows, you’ll have more and more people acting on its behalf. If those people have different ideas about your brand, that can lead to inconsistencies and confusion. That means you’ll need to find a way to quickly communicate your brand requirements as your business grows. One way to keep your branding consistent…