Branding

An Introduction to Pretty Bar: A Pretty Links Exclusive Feature

External links help to improve Search Engine Optimization (SEO) and boost brand authority. However, they can also lead readers away from your site. This is the downside to external link usage, especially if you’ve done a lot of work to bring traffic to your website. Fortunately, you can reap the benefits of external linking while also…

4 Techniques to Improve Your Business’ Branding

Many businesses fail to brand effectively, and because of this, they could be impacting their potential income. Unfortunately, this can lead to issues – both now and in the future – with brand awareness and credibility. Fortunately, whether your business is new or not, there are a variety of branding techniques you can use to reinforce your business’…

Affiliate Link Disclosures: An Introduction and Best Practices

Links are the foundation of affiliate marketing. As such, some marketers may add paid-for links to their blogs and websites freely, without a thought to any repercussions. Unfortunately, undisclosed links of this kind can create a legal nightmare. That’s where affiliate link disclosures come in. This practice enables you to link to affiliate sites without…

The Pros and Cons of Link Shortening

Sharing long, complex URLs online is not ideal – hence the need for link shorteners. However, while they have many benefits, they’re not a totally perfect solution. Unfortunately, it can be difficult to ascertain when and where it’s best to use a URL shortener, and when it’s smarter to reconsider your strategy. 
The crux of…

Pretty Links 2.0 is Here!

It’s been a long time coming, but we’re proud to announce that Pretty Links 2.0 is now here! We have completely refactored the code base to ensure that the plugin will be easier to both maintain and extend as WordPress continues to evolve. Along the way we’ve completed a major cleanup to the interface, improved…