Branding

3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there…

The Ins and Outs of Creating a Strong Brand Name

Whether you’re opening a bakery, starting a career as a Twitch streamer, or launching an e-commerce store, branding is crucial. Coming up with a name that’s unique, memorable, and suitable for your business is one of the most important steps you’ll take. The good news is that you always have a lot of options for…

An Introduction to the New Top-Level Domains (TLDs)

Until recently, your choices were limited when it came to picking your site’s Top-Level Domain (TLD). However, just a few years ago, this changed dramatically when a whole host of new TLDs were made available to register. Since the floodgates opened, there have been literally hundreds of new TLDs released. This means you can now benefit…

Do Link Shorteners Still Have a Viable Use in Modern Web Design and Marketing?

Ever since Google shut down its goo.gl service, it’s fair to wonder what the future of link shortening holds. In other words, is URL shortening still relevant in web design and online marketing? Despite the fact that some are keen to write link shortening’s eulogy, it’s still a vitally useful element of online marketing. While…

Social Media: The Key Role It Plays in Establishing Brand Identity

It probably won’t come as a surprise that social media is a crucial tool when it comes to marketing yourself or your business. However, surprisingly few people grasp just how important your social media presence can be in driving new customers your way. When establishing your brand identity, social media platforms can play a huge…