Advice

Backlinks Word In Wooden Cube

The Power of Backlink Audits (And How To Do One)

An SEO journey is one of repetition. It involves implementing strategies, letting them stew, then going back over those strategies with a fine-toothed comb again and again. It’s the nature of optimization. What goes up must be audited every few weeks or months. Even if you don’t have an SEO specialist handy, running an online…

3 Simple Steps to Construct Marketing Plans From Analytics

Chrometophobia is strong and billowing right now, and you’ve probably experienced it, especially when it comes to your marketing dollars. It’s the fear of spending money (and touching money, smelling money, etc., but for our purposes, focus on the fear of spending money). That fear is probably through the roof for most businesses right now,…

Buyer Persona

Create a Buyer Persona for Targeted Marketing

Chances are, you put a lot of work into formulating the decisions that affect your marketing. You know that planning is the most significant part of marketing when deciding on how much money to spend to map out your KPIs. This is especially true when it comes to small businesses, online or otherwise. So why…

3 WordPress Contact Form Plugins You Need To Know

There are times when a lead will have a simple question that doesn’t warrant a phone call, and that’s where WordPress contact forms can save the day.  The contact form is an age-old (and ultra important) tool that allows your site visitors to type in a message that is then sent to you. WordPress doesn’t…

5 Affiliate Marketing Growth Ideas to Combat the Recession

If you’ve ever shopped in a store that offers decorations or looked up any quotes, you’ve seen one of those KEEP CALM signs. You know the ones. They lightly chastise you into getting your life together. The signs that tell you how to feel (KEEP CALM) and what to do (CARRY ON).  Those seemingly meaningless signs…