Advice

How To Craft Landing Pages That Convert

Why Don’t My Landing Pages Convert? The internet is distracting.  Even the most organized and focused of us get lost deep in the throes of Reddit, Tumblr, and Instagram. When you’re done scrolling for hours on a social network, you’re skipping merrily through blogs, articles, videos, ebooks, tutorials, and on and on and on. We’re…

3 Core Strategies for Growing Your Online Business

When you’re a small to medium-sized business, it’s easy to become focused on simply keeping everything running from one day to the next. However, it’s vital to maintain forward momentum if you want to make your online business a success. A particularly effective way of doing that is by establishing some core strategies for growth.…

4 Ways to Provide Excellent Customer Service Through Twitter

It’s hard to overstate the importance of quality customer service. Failing to provide stellar support to your users could mean they’ll take their business elsewhere – leaving you in a difficult situation. Fortunately, you already have one of the world’s most effective customer service tools on hand. Social media platforms have become very effective places…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…

3 Ways Link Tracking Can Help You Increase Conversions

It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your…