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Advice

3 Core Strategies for Growing Your Online Business

When you’re a small to medium-sized business, it’s easy to become focused on simply keeping everything running from one day to the next. However, it’s vital to maintain forward momentum if you want to make your online business a success. A particularly effective way of doing that is by establishing some core strategies for growth.…

4 Ways to Provide Excellent Customer Service Through Twitter

It’s hard to overstate the importance of quality customer service. Failing to provide stellar support to your users could mean they’ll take their business elsewhere – leaving you in a difficult situation. Fortunately, you already have one of the world’s most effective customer service tools on hand. Social media platforms have become very effective places…

3 Reasons Generic Link Shorteners Don’t Cut It

Link shortening – the process of turning a long, unwieldy link into a short and pretty one – is a common practice. While generic link shorteners (such as Bitly and goo.gl) can be useful in a pinch, they aren’t a solid long-term solution. Using them can lead to ineffective linking, which can harm both your…

3 Ways Link Tracking Can Help You Increase Conversions

It goes without saying that links are essential for affiliate marketers. You use them on your website, your social media profiles, and in your email campaigns. If you’re not tracking them properly you risk losing leads, and more importantly, profits. Tracking your links’ performance can help you figure out their most optimal placement on your…

3 Smart Reasons to Use Link Rotations on Your Website

There are many powerful features offered by Pretty Links. However, some are more misunderstood than others. As a result, you may not be using them correctly (if you’re even using them at all). One such feature, link rotations, can be immensely flexible and helpful. By sending visitors to a random (yet defined) selection of links…