Online video is taking over the world, with nearly a third of all internet users registered on YouTube. It’s no wonder that 87% of marketers use videos as part of their strategies. The key is knowing how to tap into this well of possibilities.
One important aspect of creating any video content is knowing how to implement your links effectively. This includes both within the video itself, and when sharing the video elsewhere. If you have the right tool at hand, such as Pretty Links, this should be no problem at all.
In this article, we’ll discuss why you should shorten and brand your links when including them in videos. We’ll also show you how you can use links alongside videos on social media and on YouTube. Let’s get started!
Why You Should Use Shortened Links in Your Video Content
YouTube alone has nearly 2 billion registered users, which should make it clear that online video is huge. However, you might not know that videos can also be an effective marketing strategy – for example, 87% of marketers use video content.
Creating video content itself is a good start, but if you want them to be really effective, you also need to know how to implement links and URLs. This enables you to leverage their enjoyment of your video to persuade them to visit your site. Using a shortened link makes this much easier, as it's more memorable than a standard URL.
While you could simply include your link in the video description, this is only partially effective. Many users won't see these links, especially if they're watching a video embedded on a site or they're using a portable device. Let's look at some additional ways you can incorporate URLs into your videos.
3 Ways to Use Shortened Links in Your Video Content
We're now going to show you how you can make the best use of shortened links in videos. Let's take a look!
1. Display Pretty Links in Your Videos
The first and most basic way you can use links in your video is simply to display the URL to your site within the actual video itself. However, the standard URL can be quite long, especially if you're linking to a landing page. This is where Pretty Links can help. This plugin lets you shorten your links to create visually pleasing and memorable URLs.
This last part is crucial, as shortened links are much easier to remember. Since the viewer usually can't physically click on the link when it appears in a video, a short, snappy URL makes it easier for them to remember your site's address. This becomes especially important since YouTube has recently removed the ability to add link annotations to videos.
You can make this even better by branding your links with a vanity URL. This will increase the prominence of your links, and make them look more professional to boot.
2. Add QR Codes to Your Videos
You can think of a QR code as a visual hyperlink. Instead of being a string of text, it's an image you can scan with your phone to open a particular website. This makes them ideal for use in videos, as the viewer can simply bring up their phone and access your site directly from the screen.
QR codes are a fantastic way to optimize your marketing, as they're easy to use and implement in many different areas. It also removes several steps for the user, as they'll most likely have their phone at hand anyway, and they don't need to remember a URL or type anything manually.
You can easily create QR codes using Pretty Links. You will first need to enable them in the plugin's settings, but once implemented, you can download the QR code for any of your pretty links:
The code can then be added to a video just like any other image. It couldn't be simpler!
3. Use the External Link Features in YouTube and Instagram
We mentioned earlier that YouTube no longer enables you to add annotations in their videos. However, you can still implement clickable links by using their new link card feature. These are sections added to the very end of videos where you can add links to any other video or website.
The downside is that it's restricted to the very end of a video, but it can still be a great way to drive traffic to your site. After all, if somebody watched all the way to end of a video, the time couldn't be better to hit them with a strong Call To Action (CTA).
Another video service that recently added the ability to incorporate links is Instagram. The social media platform, which now has over a billion users, enables accounts with more than 10,000 followers to create clickable stories. If your account is approved for shopping, you can also include links to products in your posts. Both of these methods are great for spreading the word to your target audience in an organic way.
The importance of online video is hard to overstate. By producing video content, you can raise user engagement and reach a huge audience worldwide. It’s therefore also important to use this space to implement videos effectively to drive conversions and traffic to your site.
In this article, we’ve covered a few ways you can implement links in your videos. These include:
- Display pretty links in your videos.
- Adding QR codes to your videos.
- Utilizing the external link features in YouTube and Instagram.
Do you have any questions about using links in videos? Let us know in the comments section below!