As an affiliate marketer, making sure your links and landing pages are optimized is a key concern. It can be difficult to know which links to use at any given time, however. What's more, it's often equally challenging to figure out how to improve your landing pages.
Fortunately, there's one method that helps to solve both of these problems: link rotation. This technique enables you to use a single link to point visitors towards multiple destinations at random. The most common application for link rotation is to perform split testing. However, it can also be used to improve your affiliate links as well.
In this article, we’ll talk about the concept of link rotation, and discuss how it can make your affiliate links more powerful. We’ll also show you how you can implement it yourself with Pretty Links. Let’s go!
An Introduction to Link Rotation
Link rotation is a feature in Pretty Links that enables you to point a single link to multiple destination URLs. In practice, this means that if a link is rotated, clicking on it will randomly take you to one of the specified target destinations.
The most common use for this type of link is split testing. A rotating link can direct users to multiple different versions of a landing page, for example. You can then track each page's performance in terms of its generated conversions and leads, and find out which one is most effective.
However, while this is the most popular use for link rotation, it is not the only application. In fact, there are plenty of reasons to use link rotation. One of these is to optimize your affiliate links, which we'll look at next.
How to Improve Your Affiliate Links Using Link Rotation
As an affiliate marketer, you’re likely working with multiple affiliate programs. Some of them may even sell similar products. By using rotation on your affiliate links, you can split the traffic you generate between different affiliate programs via a single link and anchor text.
This works best when used with generic links that can apply to multiple products. For example, you could use the anchor text “white sneakers” to link to various shoes that match the description. That way, you're pushing traffic towards all related products, but you only have to place a single link on your page. Not only does this ensure that you're fairly marketing similar products, it also means that you get a wider spread for your clicks.
If you do want to favor certain products over others, you can even set a ‘weight' for each link destination. This is a percentage value that determines the likelihood the link will point towards each URL. For instance, if you had five possible destinations and wanted the outcome to be evenly split, you'd set each rotation URL to a weight of 20, meaning there's a 20% chance that each destination will be used. However, you could also set these to 35, 20, 20, 15, and 10. As long as the sum of the weights is 100, you can customize them however you like.
Before we move on, we should mention that you can simplify the process even further by using keyword replacements. This automatically adds pretty links to specific keywords on the page, which can help you save even more time and effort. For more information on how to do that, you can check out our guide to the keyword replacement feature in Pretty Links.
How to Use Link Rotation With Pretty Links
If you've decided that you want to use link rotation on your site, you can do that easily with the help of the Pretty Links plugin. To add rotation to a link, you'll first need to access the Pretty Links tab in your admin dashboard:
Once here, you can select the link you want to rotate and Edit it. This takes you to the Edit Link page, where you'll find a section called Pro Options. Expand that section now:
The option you're looking for is called Dynamic Redirection. Use its drop-down menu to select Rotation. This will expand another section, where you can start adding target destinations for your link:
You are unable to edit the first link, as it is simply the default Target URL. However, you can add up to 20 alternative addresses if you wish. To add a new target, click on Add New Rotation to make a new field appear:
Then, simply enter all the URLs you want to include in your rotation. After that, you can use the Weight selectors to determine the percentage chance that each destination will be used when the link is clicked on. Make sure that these add up to a total of 100:
Once you've done that, you can save the link. The rotation feature will immediately become active. You can even test it by going to your website and clicking on the link multiple times, to see that it leads you to different pages each time.
Finally, if you want to perform split testing, you can select the Split Test option instead. This will make one more field appear:
Here you can select the Goal Link for your split test, which is the link you want to test on each page. For example, if your landing page is for a product, the goal link could be that item's purchasing page. Once you've entered that information and saved your changes, your link rotation and split testing will be ready to go.
Link rotation is a feature that has a lot of potential, once you understand how to use it effectively. Not only can it be used to perform split testing, but it also offers opportunities for you as an affiliate marketer.
By randomizing your links, you can market similar products and services equally, and even automate your link placements. This makes it much easier to maintain your affiliate links, while still ensuring that you have control over which products your users are presented with.
Do you have any questions about how to use link rotation in Pretty Links? Let us know in the comments section below!